The Bright Group accelerates portfolio expansion with market-validated brands
The Bright Group expands Vitality and kodō brands, blending tech innovation with lifestyle hospitality to enhance guest experience and drive sustainable growth across U.S. markets.
NEW YORK, NY – The Bright Group continues to strengthen its position as a forward-thinking hospitality and tech company with the strategic expansion of its lifestyle portfolio. Anchored by Vitality and kodō – two category-defining brands – the group is focused on scaling with intention, leveraging proprietary technology and consumer insight to drive long-term value, business performance, and portfolio diversification.
Vitality meets the growing demand for smart travel through vibrant, community-first environments, while kodō blends minimalist design and cultural authenticity to deliver premium, experience-driven stays. Together, these brands showcase Bright's ability to combine meaningful guest engagement with business model innovation.
Tech-Driven Infrastructure Built for a Stronger Guest Experience
Technology is seamlessly woven into the DNA of The Bright Group, with a proprietary system that powers everything from smart locks and AI-driven guest services to real-time operational analytics. For guests, this means an effortless and streamlined stay—no long lines at check-in, instant access to concierge-style support via their mobile device, and a seamless in-room experience from arrival to departure. The impact extends beyond the guest experience as Bright's tech-forward infrastructure is strategically designed to deliver measurable cost savings, streamline operations, and enhance margins across the portfolio. By automating manual tasks, accelerating response times, and optimizing staffing models, Bright enables operators to do more with less—driving productivity while maintaining the high-touch service standards today's travelers expect. The group's expanding portfolio includes the Hollywood Hills Hotel, kodō hotel & restaurant in Los Angeles, and the Vitality Hotel in Memphis—all designed to showcase how Bright's technology platform can elevate both guest satisfaction and bottom-line performance.
Vitality Brand: Expanding to Seven Properties in Key U.S. Markets
Vitality, Bright's elevated, tech-enabled hotel brand focused on functionality and mindful hospitality, is on track to grow significantly in 2025. The initial success of the Memphis Vitality Hotel which opened Summer 2024, has catalyzed a measured rollout strategy, with five additional locations currently in the pipeline. These include:
Dayton, OH – Opening May 2025, featuring a rooftop bar and skywalk to the Dayton Convention Center
Marietta, GA – Targeting a late-August 2025 debut
Orlando, Tulsa, and Reading – On deck for phased openings through 2025 and 2026
Each property will be optimized for operational efficiency and positioned to meet regional demand for modern and smart accommodations. This methodical expansion signals Bright's confidence in Vitality's scalable value proposition and sustained market relevance.
'We're not just growing, we're investing in long-term value,' said Deniz Dorbek Kocak, CEO of The Bright Group. 'Every decision—from brand development to tech integration to site selection – is designed to create sustainable returns while delivering extraordinary guest experiences. With seven new Vitality properties and strategic plans for kodō expansion, we're redefining what smart hospitality looks like.'
kodō: A Lifestyle Brand on the Rise
The kodō brand is The Bright Group's boutique lifestyle concept, blending architecture, culture, and gastronomy to create elevated, experiential stays. The flagship kodō hotel in LA's Arts District is a refined urban retreat set in a reimagined 100-year-old firehouse. With minimalist design, immersive dining, and a deep connection to local culture, the property delivers a tranquil escape in the heart of the city. The name 'kodō,' meaning 'heartbeat' in Japanese, reflects the brand's ethos of thoughtful living and cultural fusion. Guests enjoy fully digital check-in and smart room access through the group's proprietary platform.
The property is also home to Kodō, a modern American-Japanese restaurant located in Downtown LA's Arts District, offering sushi omakase, binchotan charcoal-grilled dishes, and both patio and private dining experiences.
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