Emirates NBD celebrates the spirit of Ramadan with new 'Riddles with Freej' Contest - Middle East Business News and Information
The Bank marks the Year of Community by entertaining audiences while spreading impactful social messages
Dubai, UAE,March 2025:Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, is celebrating the Holy Month of Ramadan with a unique contest featuring the beloved Emirati animated series, 'Freej'.
The contest aims to engage and entertain audiences while highlighting the values and traditions of Ramadan through their favourite Freej characters and their vibrant personalities. Participants also have the chance to win AED 10,000 in the process.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said: 'Ramadan is a time to embrace the values that unite us, such as kindness, generosity and compassion. Through this campaign, we aim to educate and inspire people to adopt these principles, fostering a deeper understanding of the true meaning of the Holy Month. The Freej characters help us to deliver this message in an interactive and light-hearted manner, and we invite everyone to participate for a chance to win exciting prizes along the way.'
Weekly episodes will be released throughout the Holy Month, leading up to the final episode during the last week of Ramadan. Each episode will portray a specific theme centered around values such as generosity, kindness, empathy and respect, depicted through habits such as donating, volunteering, and reducing food waste, among others. At the end of each episode, viewers will have the opportunity to answer a question related to the episode's theme in the comments section below the video for a chance to win AED 10,000.
The initiative is in line with Emirates NBD's commitment to community engagement and reflects the bank's supports to the UAE's 'Year of Community' as announced earlier this year by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE and ruler of Abu Dhabi. The contest provides a fun, engaging platform for families and individuals to connect with Emirati heritage while celebrating the spirit of Ramadan.
You can catch the Ramadan Freej episodes on Emirates NBD's social channels each week and stand a chance to win big this Ramadan.
About Emirates NBD:
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As at 31st December 2024, total assets were AED 997 billion, (equivalent to approx. USD 271 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 848 branches and 4,601 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.87 billion.
Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.
Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE's main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE's Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.
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