E-tailer LookFantastic goes physical for a day in Laneige link-up
The 12 July Crown Square activation will feature the Laneige brand's high-end hydration line incuding the Water Bank Blue Hyaluronic Acid Cream Moisturiser, Intensive Moisturiser and Gel Moisturiser.
The all-too-brief pop-up will offer customers 'a hands-on and fun way to understand the importance of skin barrier care,' said LookFantastic managing director Keely Gough.
Visitors will receive a gift bag including three sample-sized products from the Water Bank collection and have the opportunity receive expert advice from Laneige staff. The first 500 visitors will be offered complimentary refreshments from a bubble tea bar inspired by the range's hydrating properties.
Guests will also have the chance to win an exclusive bundle of eight full-size Water Bank products worth £250.
On a mission 'to be the world's biggest digital-first beauty retailer', LookFantastic now claims to 'represent the largest community of beauty enthusiast across the globe, connecting brands with data and customer insight to deliver effective communications and scale growth'.
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