Austin FC and YETI extend relationship and announce new offerings for the 2025 season
Change is no stranger to Austin, and the city's sole professional sports team is no different. As Austin FC takes the field for its fifth season, the team will do so with a freshly designed uniform and new faces on the field.
However, one thing that won't be changing in the near future is having 'YETI' emblazoned on the front of each jersey. On Tuesday night, Austin FC and YETI, the club's founding partner, announced that the organizations have agreed to a multi-year partnership extension.
Austin-based YETI is best known for its iconic coolers, drinkware, outdoor equipment and has been the leading sponsor of Los Verdes since the club's inaugural season in 2021.
'It's hard to imagine two organizations that better capture the spirit of Austin than YETI and Austin FC,' said Austin FC President Andy Loughnane. 'YETI has been a special part of our club since the very beginning, we look forward to our continued partnership for years to come.'
More: First look: Austin FC pays homage to fans with 'Heartbeat Kit'. Here's how to get jersey.
The two brands don't just work together on the field as in 2024, Austin FC and YETI launched Evergreen — a year-round platform to amplify ongoing sustainability initiatives. The Evergreen initiative led to Q2 Stadium earning True Certification for zero waste through three pillars: Green & Clean, Resource Efficiency, and Waste Diversion.
In collaboration with YETI, water stations will continue to be available inside Austin FC's Q2 Stadium, allowing fans to sustainably refresh and rehydrate. Fans can enjoy these YETI water stations at the Southeast, Northwest, or Southwest corners of the stadium
'It's been incredible watching the Austin community embrace and celebrate Austin FC over the last four years,' said Bill Neff, head of marketing for YETI. 'The Austin FC organization has been such a great partner and we're really proud of all we've accomplished together. We look forward to building on this partnership in the coming years.'
Beyond the uniform sponsorship, YETI will now integrate its products in the different club spaces of Q2 Stadium. This includes the introduction of the new YETI Camino bag.
Last week Austin FC came out with a new green-on-green jersey, a first for the club, for the 2025 and 2026 seasons. This jersey features YETI on the front as well as design details created in conjunction with the team's fans.
Beck Andrew Salgado covers trending topics in the Austin business ecosystem for the American-Statesman. To share additional tips or insights with Salgado, email Bsalgado@gannett.com.
This article originally appeared on Austin American-Statesman: Austin FC to YETI extend sponsorship and announce new 2025 offerings
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