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Roblox Game-Buying Frenzy Is Turning Teens Into Millionaires

Roblox Game-Buying Frenzy Is Turning Teens Into Millionaires

Bloomberg11-07-2025
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The creator of Blue Lock: Rivals thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million.
The 19-year-old, who asked that his name be withheld because he has never shared it publicly, made the game in just three months with the help of co-developers. It attracted more than 1 million simultaneous players following its release last year, he said, generating $5 million a month in purchases for Roblox Corp., the popular gaming platform.
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