Senior Market Sales ® (SMS) Acquires MIC Insurance Services

Business Wire

08-07-2025

OMAHA, Neb.--(BUSINESS WIRE)--MIC Insurance Services, a highly successful New Jersey health insurance agency, has entered into a strategic partnership with Senior Market Sales ® (SMS), one of the industry's premier insurance marketing organizations (IMOs).
Based in Kinnelon, New Jersey, MIC is a second-generation, family-owned independent insurance agency that since 2012 has relied on SMS' proprietary technology, industry-leading back-office support, proven marketing systems, and comprehensive product portfolio of health and wealth solutions from top carriers.
'The more we have entrusted to SMS, the better our company has become,' said MIC President Betsy Chandler. 'That can only become stronger as we continue to move forward for our company, and in the relationship with SMS and Alliant Insurance Services.'
Since joining Alliant in 2020, SMS has acquired nearly 20 companies as part of its strategic growth plan expanding its national health and wealth distribution network and fostering innovation among the SMS family of companies. SMS President John Haver said MIC's impressive growth trajectory and hallmark dedication to clients align perfectly with SMS' strategy to acquire like-minded businesses that want to continue to grow.
'Their customer service is so fantastic that they never have to buy leads — they're always getting referrals. That's a testament to how they do business and to the good people that they are,' Haver said. 'They're a growing agency that wanted to partner with a growing IMO, and together we're going to grow. We anticipate that we'll be able to help them grow even faster.'
Medical Insurance Claims (MIC) Inc. was founded in 1980 by Betsy's mother, Irene Card, who wanted to help patients at the oncology office she managed feel less overwhelmed by the claims submission process. In response to the shifting health care industry, she and Betsy became licensed health and life insurance producers in the early '90s, and in 2002, Betsy's husband, Terry, also became licensed and joined the family business. By the time Irene retired in 2013, the company had evolved into MIC Insurance Services but with its core commitment to integrity and client-focused service still strongly intact.
As Betsy and Terry saw the landscape shifting once again, they determined the time was right to partner with a larger company equipped with the knowledge, technology and backing of an industry leader to prepare for the changes and to continue growing.
'Our company is now 45 years old and has come through a number of transitions already,' Betsy said. 'As we look to the future, we certainly would only want to engage and embrace this next chapter with SMS, a company we have a long history with already.'
About Senior Market Sales
Senior Market Sales ® (SMS) represents top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, individual health and travel insurance carriers in all 50 states. Independent insurance agents rely on SMS for proprietary technology, competitive insurance products, and expert training and service to help them leverage their time, make more money, and put their business in a position of distinction. Founded in 1982, SMS is headquartered in Omaha, Nebraska. In 2020, SMS joined the Alliant Insurance Services family of companies. Visit www.SeniorMarketSales.com or call 1.800.786.5566 for more information.
About Alliant Insurance Services
Alliant Insurance Services marks a century of success as the nation's leading specialty broker. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of risk solutions built on innovative thinking and personal service. The business of managing risk is complex, and Alliant meets this complexity head-on with creativity and agility. Alliant has changed the way our clients approach risk management and benefits, giving them complete access to our resources and expertise—regardless of where the resource is located—to capitalize on new opportunities to grow and protect their organizations and their people.
Alliant is recognized as a leading destination for top-tier brokerage talent in the U.S., attracting brokers and specialists across a diverse spectrum of disciplines who are eager to advance their careers. With the advantage of being majority employee-owned, professionals choose Alliant for autonomy, unparalleled resources, and a unique equity ownership opportunity. As a testament to our commitment to excellence, Alliant maintains an impressive 99% producer retention rate and has earned Forbes' prestigious title of one of America's Best Large Employers.
Visit us at alliant.com.