‘Khareef Dhofar 2025 Explorer' Project launched
The initiative aims to enhance the experience of visitors of Khareef Dhofar (monsoon) season through an interactive digital platform that documents their participation in events.
It also supports digital transformation in event management, provides accurate data on visitor patterns and distribution, encourages family participation, and reduces reliance on paper materials.
The launch ceremony was held under the patronage of HH Sayyid Marwan Turki Al Said, Governor of Dhofar.
Sumayyah Abdullah Al Ramadhani, CEO of Elif Entrepreneurship, the project's implementing company, stated that the launch of the 'Explorer' represents the first digital experience of its kind in Oman. It combines entertainment, exploration, and digital transformation during tourism seasons and enables small and medium-sized enterprises to participate in the rich and diverse tourism landscape.
Mohammed Mohsin Al Maamari, an investor at Darbat Park, noted that the project is a qualitative addition to the Khareef Dhofar season. He said it promotes sustainable tourism by integrating technology and entertainment, opening up new horizons for domestic tourism.
The launch event included a visual presentation of the initiative and the launch of the 'Dhofar Khareef 2025 Explorer' digital platform. The platform allows visitors to
receive a digital stamp upon attending any event. It also enables users to manage multiple explorers within a single account and provides instant, accurate analytics to support strategic planning and decision-making.
The project is a collaboration with the Ministry of Heritage and Tourism and Dhofar Municipality. It aims to integrate modern technologies into events, enhance environmental sustainability, reduce waste, and support digital transformation by automating attendance registration and analysing visitor behaviour.
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