YouTube rolls out new monetisation rules under YPP from today: What creators need to know

Time of India

5 days ago

YouTube monetisation rules updates: YouTube has introduced fresh updates to its monetisation rules under the YouTube Partner Program (YPP) from today, July 15. These new policies aim to support creators who share original and engaging content while cutting back on repetitive or low-quality videos, especially those created using AI tools.
If you're a YouTube creator, here's a full breakdown of the latest changes, what they mean for you, and how to keep your channel monetised under the updated YPP rules.
What Are the New Monetisation Rules?
YouTube is making changes to its 'repetitious content' policy, which will now be known as 'inauthentic content.' This update is part of the platform's effort to reward genuine, high-effort videos and discourage mass-produced, AI-generated material.
Under these revised monetisation rules, content that is overly repetitive, lacks creativity, or is mostly created by AI with minimal human touch will no longer be eligible for YPP monetisation. This includes:
Slideshows with computer-generated voiceovers
Videos using reused clips without fresh commentary
AI-created content with little or no human input
In a recent official statement, YouTube said, 'We're renaming our 'repetitious content' policy to 'inauthentic content' to better explain that mass-produced, repetitive content isn't eligible for monetisation. This has always been the case, but we're now clarifying it further to support creators who offer unique and original value.'
What Stays the Same for YouTube Creators?
Despite these new guidelines, the basic eligibility requirements to join the YPP remain the same:
1,000 subscribers
Either 4,000 public watch hours in the past 12 months
Or 10 million short views in the last 90 days
Also, not all reused content is banned. If you run a reaction channel, make compilations, or share commentary, you're still in the clear, as long as your content includes something original, such as your opinion, edits, or educational input.
So yes, YouTube creators can still monetise reaction videos or compilations, as long as they clearly add personal insight, humour, creativity, or value to the content.
How Creators Can Keep Their Channels Monetised
To stay compliant with the new YouTube monetisation rules, here are some useful tips for creators:
Add Your Own Voice
Use your own narration, commentary, or explanations. Viewers—and YouTube—prefer hearing from a real human, not a robot.
Be Creative with Editing
Customise your videos with personal intros, transitions, and effects. Make your content stand out with your editing style.
Don't Rely Solely on AI
AI can help with editing or scripting, but don't let it do all the work. Fully automated videos with no human input will no longer qualify for YPP monetisation.
Focus on Value
Whether you're making tutorials, vlogs, or reviews, make sure your content educates, entertains, or informs your audience. Valuable content always performs better.
Why Is YouTube Making These Changes?
The rise in 'AI slop'—low-quality, AI-generated content—has cluttered the platform. This affects both the viewer experience and advertiser trust. To protect its reputation and ensure quality, YouTube wants to support creators who genuinely put in time and effort into their work.
These new monetisation rules aim to make YouTube a better place for both viewers and real content creators.
What's Next for YouTube Creators?
YouTube will now use a mix of AI tools and human reviewers to check whether videos meet the updated policies. If your channel is flagged for inauthentic content, you will still be able to appeal. But be prepared to show that your videos are genuinely original and valuable.
It's a good idea to start reviewing your current and past content to make sure it aligns with these new guidelines.
Stay Authentic, Stay Monetised
As a YouTube creator, staying successful in 2025 means focusing on quality and authenticity. Whether you create travel vlogs, tutorials, or reaction videos, always add your personal touch.
By understanding and following the updated YPP monetisation rules, you'll be in a strong position to grow your channel, attract new subscribers, and keep earning on YouTube.
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