SUBSCRIBE ME takes center stage at ATM 2025 celebrating two years of success
Dubai, UAE – SUBSCRIBE ME, the flexible car access platform under AWR Mobility, marked its second anniversary this week at Arabian Travel Market 2025 (ATM), celebrating twenty-four months of growth, innovation, and customer-first service in the UAE.
Having first announced itself during ATM 2023, SUBSCRIBE ME has maintained an annual presence at the region's leading travel and tourism showcase, reflecting its role in the broader mobility conversation. In just two years, the brand has completed over 6,000 successful car subscriptions, building a reputation for flexible, app-based solutions that simplify car access across the UAE.
Sanaa Ouahmane, CEO of AWR Mobility & Trading, commented: 'ATM is where our journey began – and returning each year allows us to reconnect with the people and partnerships that made this rise possible. We're proud of what Subscribe Me has achieved in just two years and even more excited about what's ahead. The customer response from the start has shown us there's a strong appetite for flexible, technology-driven mobility, and we'll continue to respond to that with smarter offerings and stronger service.'
The milestone comes as the company has continued expanding its portfolio and offering. In 2024, the platform introduced long-term subscriptions (up to 48 months), and in early 2025 launched a weekly subscription – a first for the service – catering to an even wider range of customer needs. These options, available directly through the app, provide unmatched convenience without the need for long-term financial commitments, deposits, or ownership headaches.
ATM 2025 also sees the brand collaborate via a shared stand with premium EV brand ZEEKR, reinforcing its commitment to sustainable mobility. Electric models in the Subscribe Me fleet signal a progressive approach to travel, aligning with global goals of reducing emissions and improving urban transport access.
As a primary representative of the AW Rostamani Group's mobility arm, Subscribe Me carries forward the group's legacy of pushing boundaries in the automotive space. Its appearance at ATM 2025 reaffirms its efforts to evolve the driving experience across the country.
About SUBSCRIBE ME
SUBSCRIBE ME is transforming how people use cars with its cutting-edge digital app and car subscription model. Its innovative and customer-centric approach brings a new level of accessibility to the car subscription landscape, presenting a wide variety of cars across segments and a simple-to-use app to empower customers with complete control over their mobility needs.
As a part of AWR Mobility, SUBSCRIBE ME leverages the wealth of knowledge and expertise available to provide customers with access to a vast network of companies operating in the automotive sector.
Join the SUBSCRIBE ME revolution today and experience the future of car subscriptions. Download the app now and embark on a journey of unparalleled convenience, services, and flexibility.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
17 minutes ago
- Zawya
Redington and Autodesk expand strategic relationship into new markets
Dubai, United Arab Emirates – Redington, a leading technology aggregator and innovation powerhouse across emerging markets, today announced the expansion of its relationship with Autodesk, a leader in software for architects, builders, engineers, designers, manufacturers, 3D artists and production teams. Redington previously supported Autodesk in the UAE, Bahrain, and Oman, and will now extend to additional key markets including Saudi Arabia, Qatar, and Kuwait. In expanding the relationship with Autodesk, Redington will work closely with the channel ecosystem to deliver Autodesk's industry-leading technology solutions, supporting sectors including construction, manufacturing, engineering, and media and entertainment. By bridging the gap between concept and construction, Redington and Autodesk aim to empower organizations to innovate faster, build smarter, and drive sustainable growth. Dharshana Kosgalage, Executive Vice President, Technology Solutions Group, Redington, said, 'At Redington, we are dedicated to empowering our partners and customers with world-class technologies that drive digital innovation. Expanding our relationship with Autodesk further strengthens our portfolio, enabling us to help businesses transform the way they design, build, and operate in today's fast-changing landscape. Together with our channel partners, we're committed to driving the growth of the Autodesk business by providing robust support, comprehensive training, and the tools they need to succeed — empowering them to deliver exceptional value to customers across the region.' Claudette Reuter, senior manager, emerging markets channel sales, Autodesk, comments, 'We're excited to expand our collaboration with Redington into new markets across the region. With Redington's strong channel network, local expertise, and commitment to customer success, more organizations will now have access to the technology and skills needed to drive impact where it matters most for their business. Together, we aim to deliver greater value to our customers across the Gulf.' Autodesk's powerful suite of solutions—from 3D design and visualization to real-time collaboration and project delivery—will be made more accessible through Redington's deep regional presence and expertise. Together, the two companies aim to foster a new era of digital excellence across the Middle East, helping businesses streamline operations, enhance creativity, and realize smarter, more sustainable outcomes. About Redington Redington is a thriving technology solutions provider with over US$10 billion in revenues, with a network of 450+ international brands across 40 markets in the IT space. Redington was ranked 7th globally by renowned research firm Canalys based on 2023 revenues. It is projected to be one of the fastest-growing distributors in the world. Redington not only bridges the gap between innovation and adoption; it masterfully navigates and dissolves the complexities of technology friction—the multifaceted challenges that emerge as technology evolves and integrates into various markets. Addressing key market, technology, and knowledge frictions, Redington empowers businesses to thrive in complex and evolving landscapes. By transforming these frictions into opportunities, we drive profound technological impact and accessibility. Redington ensures seamless distribution across IT/ITeS, Telecom, Lifestyle, and Solar sectors in regions including India, South East Asia, the Middle East, Africa, and Turkey. About Autodesk The world's designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the cars we drive and the bridges we drive over. From the products we use and rely on, to the movies and games that inspire us. Autodesk's Design and Make Platform unlocks the power of data to accelerate insights and automate processes, empowering our customers with the technology to create the world around us and deliver better outcomes for their business and the planet. For more information, visit or follow @autodesk. #MakeAnything Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
The National
40 minutes ago
- The National
How top UK schools are helping shape educational landscape of the UAE
Flagship British schools are primed to be at the forefront of a new era of education in the UAE, as the nation seeks to bring cutting-edge technology and the latest teaching methods to the classroom. King's College School Wimbledon will be the latest high-profile arrival from the UK when it swings open its doors at Abu Dhabi's Fahid Island in 2028. It was announced by developers Aldar on Monday morning that the prestigious school would open on the just-announced island in Abu Dhabi, making it the first school to be confirmed there. The school, which will hold up to 2,200 pupils. It will be part of an illustrious list of British curriculum schools helping to redefine an expanding education landscape as the Emirates aims to serve a rapidly- growing population, including an influx of super-rich residents drawn from across the world demanding the best schooling for their children. The number of millionaires living in Dubai has doubled in the past decade, making it one of the world's fastest growing wealth hubs, the World's Wealthiest Cities Report 2025 found. From Harrow to helipads The renowned Harrow School is to launch campuses in both Abu Dhabi and Dubai under a partnership with UAE education provider Taaleem. Harrow International School Abu Dhabi is set be to the capital's first boarding school. It was announced in February that the Abu Dhabi branch will open from the middle of next year, with enrolment beginning in October. A second UAE campus will be 'fully operational' in Dubai in 2026. Applications for places will be accepted from September, with the school initially catering for pupils from Early Years to Year 6 as the expansion is gradually phased in. 'Harrow has a long-established reputation for excellence, and through our collaboration with Harrow International Schools Limited, we are proud to bring the same values-driven education to Dubai that has shaped generations of leaders,' said Khalid Al Tayer, chairman of Taaleem, at the time. Harrow's alumni include royalty, world leaders such as Winston Churchill and Jawaharlal Nehru, as well as prominent figures from the arts and sport. The number of pupils who were enrolled in Dubai's private schools increased by 6 per cent this year, according to data from the Knowledge and Human Development Authority (KHDA). Gems School of Research and Innovation, which is opening in Dubai in August, will teach the British curriculum. Former UK foreign secretary William Hague is to serve as its honorary patron. It has been built with an investment of $100 million (Dh367 million) and will feature an elevated football field that doubles as a helipad, a 600-seat auditorium, an Olympic-size swimming pool and an NBA-spec basketball court. The campus also has disruption labs to develop entrepreneurial skills, specialist primary spaces for technology, design, sports and the arts, tech hubs and an immersive research centre. Fees range from Dh116,000 ($31,500) for pupils in foundation stage one to Dh206,000 in year 12, and enrolment is open. Top of the class Out of 227 private schools in Dubai, 90 operate under a British curriculum, according to the KHDA's 2024-25 report on private schools. The next closest is the Indian curriculum operated by 34 schools. The report also revealed that British schools are the second most popular choice for Emiratis, with only US schools ranking higher. While British schools are popular in the UAE, they often don't come cheap. The two Harrow-branded schools set to open in the UAE next year will have fees of Dh80,000 to Dh100,000 ($21,780 to $27,230) for pupils in Early Years to Year 6, The National reported earlier this year. 'You're looking at state-of-the-art facilities and an incredible performing arts auditorium and dance studios,' Alan Williamson, chief executive of Taaleem, the education provider behind the project, told The National at the time. 'You're looking at robotics facilities and also a beautiful learning environment.' Other British schools also charge premium rates. A place, for example, at Nord Anglia International School (Dubai), which was founded in 2014, costs between Dh68,026 and Dh102,871, while Brighton College Abu Dhabi, which opened in 2011, charges between Dh50,830 and Dh80,780. There are currently 387,441 pupils enrolled at 227 private schools for the academic year 2024-25. Official statistics show that more than 365,000 pupils were enrolled in Dubai's classrooms in 2023, up from 326,000 in November 2022. Ten schools opened in the emirate for the current academic year. In line with Dubai's Education Strategy 2033, the KHDA aims to establish more than 100 private schools by 2033. Highly regarded The highest ranked British school in Dubai, according to a 2025 league table released by is The Sheffield Private School, which opened in 2004. It provides education for close to 1,200 pupils and the average fee is Dh30,500. The website ran a survey in which 74 per cent said their child felt a strong sense of belonging to the school, above the 53 per cent average in all UAE schools. This was closely followed by Victory Heights Primary School, which opened in 2013, where the average fee is Dh47,500. In Abu Dhabi, the highest-ranked school in 2025 was British School Al Khubairat, Abu Dhabi, founded in 1968, which came first in a table released by 'The British School Al Khubairat offers children a beyond-outstanding education with inspirational and caring leadership and faculty driven by ambitions for every child at the school bar none,' read the review from the website for the school, which charges an average fee of Dh61,500.
Web Release
an hour ago
- Web Release
e& accelerates 5G-Advanced evolution with world record 600Mbps uplink
e& UAE, the flagship telecom arm of e&, has set a new world record for connectivity by achieving an Uplink (UL) speed of 600Mbps on a live 5G network, a landmark in the 5G-Advanced evolution. This significant achievement was made possible by aggregating FR1 bands at 2100MHz and C-band, paired with Uplink 3Tx (three transmit antennas) on a commercial Customer Premises Equipment (CPE) at a live 5G site, fully compliant with 3GPP Release 17 standards. This record-breaking uplink speed is a cornerstone of 5G-Advanced, empowering uplink-biased applications with unmatched performance. By mastering FR1 band aggregation and cutting-edge uplink technology, e& UAE has set a global standard for 5G excellence. Abdulrahman Al Humaidan, Vice President/Fixed Access Network, e& UAE, said: 'e& UAE's world-record 600Mbps uplink speed is a strategic move forward, stimulating the global tech landscape with a new era of hyper-fast, uplink-driven digital innovation. This isn't just a technological breakthrough, it's a launchpad for businesses and individuals to reshape the digital world, cementing the UAE as a global tech leader.' Transforming enterprise and consumer connectivity The 600Mbps uplink speed unlocks a transformative wave of connectivity, fuelling uplink-intensive applications for businesses and individuals. Enterprises can enhance operations, with smart factories and logistics hubs uploading massive sensor data in real time to power AI-driven automation and predictive analytics. In addition, cloud-hosted collaboration is enhanced, supporting instant uploads for 3D modelling, augmented reality (AR), and virtual reality (VR) workflows, enabling cutting-edge innovation. Uplink-biased applications like live video analytics for smart cities and real-time drone surveillance will thrive, allowing instant data uploads for critical decision-making. For consumers, this breakthrough will redefine digital life, empowering content creators to upload 8K videos and immersive live streams to platforms like YouTube or TikTok in seconds. With this augmentation of uplink speeds, gamers will be able to enjoy lag-free cloud connectivity, while smart homes will operate with efficiency, uploading high-definition footage and IoT data instantly. Uplink-heavy applications like virtual event hosting and user-generated AR content creation will flourish, making every interaction faster, richer, and more engaging. Anchored in 3GPP Release 17, this world-record leverages advanced features like enhanced mobile broadband (eMBB) and ultra-reliable low-latency communications (URLLC) to deliver next-level connectivity. By setting the global benchmark for FR1 uplink speeds, e& UAE is accelerating the 5G-Advanced evolution, driving smarter, scalable, and energy-efficient networks. This groundbreaking deployment on a commercial CPE and live 5G site showcases e& UAE's ability to turn vision into reality. With optimised FR1 2100MHz and C-band with Uplink 3Tx, e& UAE has set a foundation for 5G's future, driving a hyper-connected world of infinite possibilities. With this transformative solution, e& will be poised to empower consumer and enterprises soon once such CPEs become widely available.
