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23 minutes ago
- Yahoo
TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco
In the wake of a Jumbotron capturing Astronomer CEO Andy Byron in a compromising moment with the company human resources head Kristin Cabot at a Coldplay concert earlier this week, TikTok-renowned reputation and crisis strategist Molly McPherson offered her insights on the ensuing PR debacle, while accurately predicting Byron's resignation. In a now-viral social media clip, the musical pair could be seen on the concert's "kiss cam" covering their faces and ducking behind stadium seats. Coldplay lead singer Chris Martin called out the awkward response in front of the crowd, joking the two were either "having an affair" or "just very shy." Astronomer Ceo Resigns After Embarrassing Coldplay Concert Jumbotron Incident McPherson, who built a TikTok following of nearly 600,000 users by hypothesizing about celebrity PR responses to similar media woes, weighed in on the fiasco, and Astronomer's initial response to the situation. Days after the incident, the company released a statement reinforcing its values and announcing it had launched a "formal investigation." Read On The Fox News App "Astronomer finally comes out with their statement," McPherson said in a TikTok video posted Friday. "If I were running crisis management on the inside here, I would not have released a statement. … I would not have done that, and here's the reason why: Even though Chris Martin exposed the CEO and the chief people officer, it was still a private matter." Woman Who Exposed Tech Ceo's Alleged Affair At Coldplay Concert Stands By Posting Viral Video She added there was "nothing special" about the statement, which shared vague details about the company's focus on "accountability." "By waiting so long, it creates this vacuum, of course, and that's why everything went viral," McPherson said. "There was so much collateral damage by that point, not to mention all [of the] employees [and] investors. … But also, don't forget, the CEO is in charge. There's a power hierarchy." Noting stories are more likely to go viral in July and August, McPherson said the incident happened at the "worst time of year." "You cannot control the public, and you cannot control memes — which, by the way, meme culture [is] peak humor. This was good," she said. "Not only did the story go viral, not only was it video, not only was it Coldplay, but [there was] also the fake CEO statement, which a lot of PR types out there definitely knew was fake. A lot of journalists knew it as well." Coldplay Kiss Cam Triggers 'Formal Investigation' Into Astronomer Ceo Andy Byron And Hr Head Kristin Cabot Hours after the video reached the internet, a fake apology statement, which claimed to be issued by Byron, was posted online. The statement, which Astronomer confirmed was not authentic, ended with song lyrics from Coldplay's "Fix You," "Lights will guide you home, and ignite your bones, and I will try to fix you." McPherson said there were clear "winners and losers" in the spectacle, noting the company would likely come out unscathed. "[The] winners [were] Chris Martin and Astronomer … and also, eventually an ex-wife," she said. "[The] loser [was] Andy Byron. He'll be out by the end of next week, definitely. From a corporate reputation [perspective] … it's all fine." One day after McPherson shared her thoughts, Byron tendered his resignation and the board of directors article source: TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco Solve the daily Crossword
Yahoo
33 minutes ago
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Jennifer Lopez & Ben Affleck Continue To Take Major Decisions Together, Says ‘Source'
Former spouses and Ben Affleck continue to be in the limelight even after they officially parted ways in January. Irrespective of the split, the duo continues to make important decisions together, especially regarding the sale of their Beverly Hills home. Now, a latest update, as per a source, suggests that the ex-spouses have decided to take the mansion off the market. Jennifer Lopez and Ben Affleck took their Beverly Hills mansion off the market, says 'source' As per PEOPLE's source, Jennifer Lopez and Ben Affleck have taken their Beverly Hills house off the market after failing to find a buyer for a year. In June 2024, the news outlet reported that the ex-couple tried to sell the mansion off the market for privacy. The following month, Lopez and Affleck listed the mansion for sale at an asking price of $68 million. However, they were unsuccessful in finding a buyer for 10 months. As a result, the two stars decreased the asking price by $8 million. This brought the price of the property from $68 million to $59.9 million. Nevertheless, Lopez and Affleck failed to find a buyer for their house for a year and have now taken it off the market. PEOPLE's source stated, 'While they've been hoping to sell the property, they've also been hesitant to take a big loss.' The individual added that the ex-couple 'lowered the price to get more interest,' but when that did not happen, 'they were advised to take it off the market.' The insider said, 'It was a business decision that they made together.' A real estate source also commented on this situation, stating, 'It's a rough sellers market and especially for that price point. Taking it off the market until it's more of a seller friendly climate, seems like the smartest decision.' As of now, the public real estate records show the removal of the sale from the market. Jennifer Lopez and Ben Affleck purchased the estate in May 2023 for $60.8 million. After listing the estate, the 'Accountant' actor bought a new house for himself in Los Angeles for $20.5 million. Meanwhile, Lopez reportedly purchased a new house near the city for almost $18 million. The post Jennifer Lopez & Ben Affleck Continue To Take Major Decisions Together, Says 'Source' appeared first on Reality Tea. Solve the daily Crossword
Yahoo
34 minutes ago
- Yahoo
‘Livid' Ben Affleck Considering Lawsuit Over Gwyneth Paltrow Cheating Rumors, ‘Source' Claims
Gwyneth Paltrow's biography is expected to be released later this month, and is reacting strongly to the contents of the book. According to new reports, Affleck is not happy about the forthcoming project, 'Gwyneth: The Biography.' Sources claimed that the two-time Academy Award winner is considering legal action, dismissing the allegations of cheating in the book. Ben Affleck believes Gwyneth Paltrow cheating claims are 'baseless,' 'source' claims As per Rob Shuter's exclusive report, Ben Affleck and his team have reacted strongly to some strong claims in the biography. According to Shuter's sources, the claims suggest that his relationship with Gwyneth Paltrow ended due to cheating and personal struggles. Though Affleck has not publicly addressed the claims, he is reportedly indignant behind the scenes. 'Gwyneth: The Autobiography,' which is scheduled for release on July 29, alleges that Affleck and Paltrow's 2000s romance ended amid huge turmoil. Shuter reported that the book mentioned rumors of cheating, addiction to video games, and emotional distance between the couple. Additionally, the book includes controversial details of the two actors' intimate relationship. 'The Accountant 2' star is reportedly 'furious' at the book's suggestions, and his legal representatives have contacted the publisher. Sources claimed they are actively considering next steps, emphasizing, 'He's not letting it slide.' An insider expressed concern, saying, 'He's cleaned up his life — and he's not getting dragged backward for someone else's press tour.' The source stated the reason behind Affleck's anger. They claimed, 'He's especially livid about the cheating rumors. It's baseless and unfair.' Mentioning the Oscar winner's three children, the insider added, 'Now his kids are old enough to see this stuff.' Though no lawsuit has been filed yet, sources indicate Affleck is weighing his options seriously. Amy Odell is authoring Gwyneth Paltrow's biography, exploring several aspects of her personal and public life. According to PEOPLE, Odell reportedly writes that Ben Affleck and Paltrow's 'physical chemistry couldn't overcome his self-destructive impulses, which may have even included cheating on her.' The book claims further details of Affleck's struggles with addiction and gambling, suggesting they may have contributed to the breakup. The post 'Livid' Ben Affleck Considering Lawsuit Over Gwyneth Paltrow Cheating Rumors, 'Source' Claims appeared first on Reality Tea. Solve the daily Crossword
