Trident Launches ‘Nirmal Narmada Abhiyan' Cleanup Drive

Fashion Value Chain

07-05-2025

In a powerful celebration of Earth Week, Trident Group reaffirmed its environmental commitment through the 'Nirmal Narmada Abhiyan', a large-scale river cleanup and awareness campaign held at Avali Ghat, Budhni.
Spearheaded by the Trident Humanity Foundation under the visionary leadership of Padma Shri Rajinder Gupta, Chairman Emeritus, and CSR Head Madhu Gupta, the initiative aimed to preserve the sacred Narmada River while promoting grassroots environmental stewardship.
More than 100 volunteers, including Trident employees, CSR team members, and local community members, participated in this collaborative effort. The event saw encouraging support from Sub-Divisional Magistrate Mr. Dinesh Singh Tomar and Mr. Nitin Malhotra, along with coordinated efforts from village leaders and CSR representative Arvind Giri.
As part of its Earth Week outreach, Trident also hosted a drawing competition for specially-abled children in Sanghera, Punjab—encouraging them to channel their creativity toward environmental themes. Across company locations, Trident employees embraced green office practices and engaged in sustainability-themed internal competitions.
Trident's ongoing CSR ethos continues to reflect a seamless integration of Corporate and Individual Social Responsibility, fostering a culture of purpose-led participation at all levels.
The 'Nirmal Narmada Abhiyan' is part of Trident's broader sustainability roadmap, reinforcing its dedication to long-term environmental and social impact.