DCT and Abu Dhabi Hospitality Academy – Les Roches partner to establish Visitor Experience Academy
ABU DHABI (ALETIHAD)Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Abu Dhabi Hospitality Academy – Les Roches to establish a Visitor Experience (VX) Academy, aimed at enhancing excellence across every stage of the visitor journey.Signed during Arabian Travel Market (ATM) 2025, the strategic agreement appoints Abu Dhabi Hospitality – Les Roches as the operating partner of the academy, which is scheduled to launch this July. A key initiative by DCT Abu Dhabi, VX Academy will deliver tailor-made professional development training to frontline workers across various industries, including hospitality, transport, retail, immigration, and more.It aims to enhance operational efficiency and effectiveness, ensure consistent delivery of exceptional service aligned with Emirati core values, and further elevate visitor experience standards across the emirate.The initiative will empower frontline workers to provide outstanding service, further reinforcing Abu Dhabi's position as a leading tourist destination.His Excellency Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: 'This strategic partnership with Abu Dhabi Hospitality Academy – Les Roches reflects our ongoing commitment to elevating Abu Dhabi's tourism sector. By leveraging their expertise, we are empowering our frontline workers with the skills and knowledge necessary to deliver exceptional visitor experiences, further solidifying Abu Dhabi's position as a premier global destination. Our commitment to embracing cutting-edge technologies, including AI-driven learning platforms, will enable us to create even greater value for our partners, personalise the visitor journey, and set new benchmarks for service excellence across the emirate.' Powered by AI-driven e-learning modules, the VX Academy will consolidate existing training efforts across Abu Dhabi's tourism sector and enhance learning pathways. Partnering with Abu Dhabi Hospitality Academy – Les Roches will ensure the VX Academy's day-to-day operations are managed with the highest standards of excellence, leveraging the institute's renowned expertise in hospitality education and established presence in Abu Dhabi.Abu Dhabi Hospitality Academy – Les Roches will take the lead in key areas across the learning lifecycle. This includes spearheading curriculum and content development to ensure alignment with Abu Dhabi's tourism standards and Code of Conduct. They will also develop and oversee assessments, collaborate with DCT Abu Dhabi on market analysis, and champion quality assurance to meet the emirate's evolving needs.
Georgette Davis, Managing Director, Abu Dhabi Hospitality Academy Les Roches, said: 'We are honoured to partner with DCT Abu Dhabi on this initiative. As the operating partner of the Visitor Experience (VX) Academy, Abu Dhabi Hospitality Academy – Les Roches is committed to delivering world-class training that empowers the emirate's tourism and cultural workforce. This collaboration reflects our shared ambition to elevate every touchpoint of the visitor journey — creating exceptional, authentic, and memorable experiences that define Abu Dhabi as a global tourism leader.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
2 hours ago
- Al Etihad
KFED supports 10 Emirati SMEs to participate in Grains Africa 2025
21 Aug 2025 01:11 NAIROBI, KENYA (ALETIHAD)The Khalifa Fund for Enterprise Development (KFED) is supporting 10 Emirati SMEs to participate in Grains Africa 2025, a leading global event for advancing agriculture and food security, which will be held from August 21 to 23 in Nairobi, Kenya. These small- and medium-sized enterprises (SMEs) supported by KFED are active in agriculture technology, food security, and sustainable agriculture. Their participation in the event aligns with KFED's efforts to drive the expansion of the national entrepreneurial ecosystem and catalyse development, particularly in key further highlights KFED's strategic vision to promote innovation, empower SMEs and enhance the global competitive edge of Emirati enterprises, while advancing national goals such as Emiratisation across industries and supply chains, as well as export growth. A Gateway to Promising Agricultural Markets Grains Africa 2025 serves as a gateway to promising agricultural markets, which are poised to reach a $1 trillion by 2030. The event is being held alongside AgroFood Plastpack Exhibition 2025, convening exhibitors from 16 countries, further underscoring its role in fostering international collaborations aimed at addressing critical challenges in the food sector and positively shaping the future of the agriculture sector. Mouza Obaid Al Nasri, CEO of KFED, said: 'This participation highlights our commitment to supporting Emirati startups and entrepreneurs, while enhancing their global competitiveness, and is in line with Khalifa Fund's vision to establish a sustainable business ecosystem, which will support long-term growth and economic diversification.'The UAE companies backed by KFED will showcase their innovative solutions at the event, including smart agriculture technologies designed to enhance productivity, value-added food manufacturing ventures and climate-conscious sustainable agriculture solutions. Some of the key exhibitors are East Gate, which specialises in bakery equipment; iPack, high-quality sterile cardboard provider; Printing Talk, which offers precision-printed packaging solutions for cafes and food companies; iPlast Industries, a pioneer in plastic pallets and innovative packaging solutions that cater to food and beverage manufacturers, particularly in filling lines; Samira Maatouk, a unique brand of premium Emirati coffee; Orion, which supplies advanced packaging products like films, liners, sleeves and bags tailored for the food and beverages industry; and Popular Popcorn, a family business offering healthy and premium popcorn participation in Grains Africa 2025 will enable UAE companies to expand into African markets, while strengthening local public-private integration. It further underscores the success of the Fund's 'SME Export Enablement Programme,' launched in 2025, which aims to equip SMEs with the tools and support necessary to enter international markets. Through expert advisory services, capacity building, and access to global trade platforms, the programme enhances the global competitiveness of UAE-based businesses and helps them identify and seize export opportunities. KFED's support for SMEs' participation in Grains Africa 2025 is part of the Fund's ongoing efforts to promote sustainable entrepreneurship and strengthen collaboration within one of the world's fastest-growing markets. It also aligns with its strategy to support sustainable development goals (SDGs) and consolidate the UAE's position as a globally leading destination for industrial and agricultural innovation.
Filipino Times
9 hours ago
- Filipino Times
405 Fake Emiratisation Cases Detected in UAE Private Sector in First Half of 2025
The Ministry of Human Resources and Emiratisation (MoHRE) revealed that 405 cases of fake Emiratisation were uncovered in private companies during the first half of 2025. Authorities confirmed that legal action has been taken against establishments involved in the schemes. MoHRE explained that fake Emiratisation refers to companies hiring UAE citizens only on paper — issuing work permits and signing contracts without providing actual employment. The ministry said its field inspections and digital monitoring systems were instrumental in detecting such violations. The UAE government has maintained a zero-tolerance policy, with past violators fined millions of dirhams, including one company penalized Dh10 million last year for appointing 113 citizens in fictitious jobs. Private firms are required to raise Emirati hires by 2% annually until they reach 10% by 2026, with compliance rewarded through incentives such as reduced fees and government procurement priority under the Nafis programme. Community members are encouraged to report suspicious cases via MoHRE's hotlines, smart app, or website.
The National
10 hours ago
- The National
The Congress of Arabic and Creative Industries brings fresh wave of talent, ideas and innovation to Abu Dhabi
From September 14 and 15, Etihad Arena will host the fourth Congress of Arabic and Creative Industries, organised by the Arabic Language Centre, part of the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi). This year's theme, Arabic Creativity Reimagined: Innovation in Storytelling and Audience Engagement, will see more than 40 speakers from around the world - from technologists and media leaders to award-winning filmmakers and cultural pioneers - share their insights. Through curated programming, knowledge exchange and regional collaboration, the event aims to support the growth of creative industries in the Arab world, unlocking new markets, investment, and talent pipelines. Participants will have the opportunity to attend panel discussions, industry insights sessions, masterclasses, workshops, and special events, as well as network with other industry professionals and connect with influential voices from across the creative industries, engaging with those who are redefining and reimagining Arabic storytelling. From insightful conversations on the power of personal narrative - such as a session with award-winning actor, writer, producer, director, and stand-up comedian Mo Amer, interviewed by AI expert, bestselling author, and former Google X Chief Business Officer Mo Gawdat - to inspiring panels on the role of women in contemporary Arabic creativity, featuring leading professionals like director, actress, and award-winning filmmaker Nadine Labaki, the programme offers a rich variety of perspectives. It spans a wide range of disciplines and topics, including AI and digital tools, scriptwriting, audiobook production, gaming, and sustainable business models for the digital age. In addition to creative discussions, the Congress will host business-focused panels led by senior figures from leading global companies. Topics include Creators, Capital, and Control: Who Wins in the New Economy? Senior leaders from Snap Inc, TikTok, and Meta will discuss the shifting power balance between creators, investors, and platforms, and how value is captured in today's attention economy. Arabic LLM: Can AI Adapt to the Wilds of Language? AI leaders from the Technology Innovation Institute, G42, and Bloomberg will explore how breakthroughs in Arabic large language models could revolutionise the region's creative and business landscapes. Unlocking Mena's Audiobook Potential Executives from Penguin Random House, Audible, Rufoof, and Frankfurt Book Fair will examine growth opportunities in the Arabic audiobook market, including distribution strategies, genre diversification, and audience engagement. Arabic Language and the Coming Shift
