Who is Katie Feeney? Meet the 22-year-old TikTok star changing the face of ESPN's NFL content in 2025
To make sure sports content reaches younger audiences, ESPN has welcomed 22-year-old influencer Katie Feeney into its fold. With over 14 million social media followers and a magnetic presence that blends lifestyle, culture, and sports, Feeney is poised to redefine how fans consume football in 2025.
This isn't just a hire– it's a generational leap for the Worldwide Leader in Sports.
Who is Katie Feeney
?
Katie Feeney is not your traditional sports journalist. She's a digital-native content powerhouse who built her empire from high school dance routines and unboxing videos to NFL sidelines and White House events. Hailing from the Maryland suburbs of D.C., Feeney began her rise during the pandemic, quickly gaining millions on TikTok.
By her senior year in high school, she'd already earned over a million dollars on Snapchat's Spotlight program– before even stepping into college.
At Penn State, she refined her craft. Majoring in broadcast journalism, Feeney leveraged her passion for content creation into partnerships with the university's football program and YouTube, which made her its official correspondent for Super Bowl LVI. Whether it was sporting Nittany Lions gear or singing with her then-boyfriend, Arizona Diamondbacks' Jack Hurley, Feeney's posts resonated deeply with Gen Z.
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Her role as the Washington Commanders' first social media correspondent in 2022 further solidified her reputation. She's also collaborated with brands like Google, T-Mobile, and Truist, and has been featured across major platforms including Fox Sports and the ESPYs. Feeney even dipped into political storytelling, covering the White House's holiday decor as part of a stint with AKSM Media.
Why ESPN's Katie Freeney move is a game-changer
Katie Feeney's ESPN debut isn't just about bringing youthful energy, it's a strategic pivot toward a new kind of sports storytelling.
She'll now be the face behind "SportsCenter" on Snapchat and make regular appearances on 'Sunday NFL Countdown,' 'Monday Night Countdown,' and 'College GameDay.'
'Feeney will bring her signature first-person, lifestyle-driven approach – a blend of on-site access, fashion, and culture – to fans,' ESPN noted in its press release.
She shared her excitement on Instagram, writing: 'From capturing Penn State games on the sidelines to now joining the biggest platform in sports, this journey has been incredible.' Her post even caught the attention of veteran insider Adam Schefter, who broke the news: 'You know it's official when @adamschefter breaks the news,' she joked.
Feeney's addition to ESPN marks a future-forward approach, where storytelling isn't confined to the screen but explodes across platforms, connecting sports with lifestyle in a way today's fans crave.
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