Chanel launches Nevold B2B circularity hub
Chanel is diving headfirst into sustainability — or more specifically waste management and recycling — with the creation of an independent-of-Chanel B2B hub focused on circularity that will handle unsold stock, fabric offcuts and other unused materials.
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The new entity is called Nevold (that is, 'never old') and is reportedly being headed by Sophie Brocart, the former Patou CEO. As an independent business it will work with other companies and brands and won't only focus on the luxury sector. Ultimately it should be able to produce recycled materials for use in new items.
Around 30% of Chanel bags and 50% of Chanel shoes include recycled elements at present and this should increase, as well as its new hub helping other companies to head in the same direction.
The company's investment in the project has been estimated at between €50 million and €80 million, trade paper WWD reported.
The fashion sector is undeniably the source of a huge amount of waste and it's an issue that isn't only one for fast-fashion producers to solve (even though they're the companies that receive the most criticism on the subject). It's also an issue that puts the wider fashion sector increasingly under the spotlight for both regulators and ever-more-eco-conscious consumers.
But as well as aiming to cut down on waste, the industry needs to deal with the problem of resources becoming more scarce due to climate change affecting the locations in which they're produced and work to avoid the huge drain on resources that materials production entails, as well as guaranteeing that those who produce them are treated fairly. Nevold will reportedly address this.
Old-style solutions simply aren't acceptable these days (think of the furore surrounding news that Burberry was burning unsold stock a few years ago). And some companies are opting for creative ways to address the problem, such as Coach with its Coachtopia line.
Bruno Pavlovsky, president of fashion at Chanel told Vogue Business: 'We started by asking ourselves what happens to the materials that don't make it into a final product, or those that reach the end of their first life. At Chanel, we didn't destroy unsold products. But we also didn't yet have a real system to understand their full potential. Nevold is that system.'
It will be interesting to see how Nevold develops in the months and year ahead.
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Fashion Network
3 hours ago
- Fashion Network
Chanel launches Nevold B2B circularity hub
Chanel is diving headfirst into sustainability — or more specifically waste management and recycling — with the creation of an independent-of-Chanel B2B hub focused on circularity that will handle unsold stock, fabric offcuts and other unused materials. See catwalk The new entity is called Nevold (that is, 'never old') and is reportedly being headed by Sophie Brocart, the former Patou CEO. As an independent business it will work with other companies and brands and won't only focus on the luxury sector. Ultimately it should be able to produce recycled materials for use in new items. Around 30% of Chanel bags and 50% of Chanel shoes include recycled elements at present and this should increase, as well as its new hub helping other companies to head in the same direction. The company's investment in the project has been estimated at between €50 million and €80 million, trade paper WWD reported. The fashion sector is undeniably the source of a huge amount of waste and it's an issue that isn't only one for fast-fashion producers to solve (even though they're the companies that receive the most criticism on the subject). It's also an issue that puts the wider fashion sector increasingly under the spotlight for both regulators and ever-more-eco-conscious consumers. But as well as aiming to cut down on waste, the industry needs to deal with the problem of resources becoming more scarce due to climate change affecting the locations in which they're produced and work to avoid the huge drain on resources that materials production entails, as well as guaranteeing that those who produce them are treated fairly. Nevold will reportedly address this. Old-style solutions simply aren't acceptable these days (think of the furore surrounding news that Burberry was burning unsold stock a few years ago). And some companies are opting for creative ways to address the problem, such as Coach with its Coachtopia line. Bruno Pavlovsky, president of fashion at Chanel told Vogue Business: 'We started by asking ourselves what happens to the materials that don't make it into a final product, or those that reach the end of their first life. At Chanel, we didn't destroy unsold products. But we also didn't yet have a real system to understand their full potential. Nevold is that system.' It will be interesting to see how Nevold develops in the months and year ahead.
Fashion Network
3 hours ago
- Fashion Network
Chanel launches Nevold B2B circularity hub
Chanel is diving headfirst into sustainability — or more specifically waste management and recycling — with the creation of an independent-of-Chanel B2B hub focused on circularity that will handle unsold stock, fabric offcuts and other unused materials. See catwalk The new entity is called Nevold (that is, 'never old') and is reportedly being headed by Sophie Brocart, the former Patou CEO. As an independent business it will work with other companies and brands and won't only focus on the luxury sector. Ultimately it should be able to produce recycled materials for use in new items. Around 30% of Chanel bags and 50% of Chanel shoes include recycled elements at present and this should increase, as well as its new hub helping other companies to head in the same direction. The company's investment in the project has been estimated at between €50 million and €80 million, trade paper WWD reported. The fashion sector is undeniably the source of a huge amount of waste and it's an issue that isn't only one for fast-fashion producers to solve (even though they're the companies that receive the most criticism on the subject). It's also an issue that puts the wider fashion sector increasingly under the spotlight for both regulators and ever-more-eco-conscious consumers. But as well as aiming to cut down on waste, the industry needs to deal with the problem of resources becoming more scarce due to climate change affecting the locations in which they're produced and work to avoid the huge drain on resources that materials production entails, as well as guaranteeing that those who produce them are treated fairly. Nevold will reportedly address this. Old-style solutions simply aren't acceptable these days (think of the furore surrounding news that Burberry was burning unsold stock a few years ago). And some companies are opting for creative ways to address the problem, such as Coach with its Coachtopia line. Bruno Pavlovsky, president of fashion at Chanel told Vogue Business: 'We started by asking ourselves what happens to the materials that don't make it into a final product, or those that reach the end of their first life. At Chanel, we didn't destroy unsold products. But we also didn't yet have a real system to understand their full potential. Nevold is that system.' It will be interesting to see how Nevold develops in the months and year ahead.
Fashion Network
3 days ago
- Fashion Network
Chanel to stage Galerie du 19M in Tokyo this fall
Chanel has unveiled plans to stage Galerie du 19M in Tokyo this fall, promoting its unique array of multiple "Métiers d'art" to the greater public. The brand has chosen an elevated space—on top of a noted Tokyo skyscraper—to display the inimitable skills of 19M craftspeople. Founded by Chanel in 2021 in Paris, 19M is a unique constellation of skilled métiers and specialist suppliers bringing together nearly 700 craftsmen and experts from the worlds of fashion and decoration. The Galerie du 19M is an open space dedicated to the transmission and promotion of Métiers d'art through a multi-disciplinary program showcasing emerging creative scenes. Previously, the Galerie du 19M moved for several weeks to a naval fort in Marseilles when Chanel staged its cruise collection in the Mediterranean city last year. From September 30 to October 20, 2025, Galerie du 19M will be staged on the 52nd floor of the Mori Tower. A giant skyscraper with nearly 400,000 square meters of floor space, Mori Tower is also home to a famed art museum, one floor above the Chanel event. 'Visitors of all ages will marvel at the richness of the Japanese and French heritages and the modernity of their contemporary interpretations,' Chanel underlined in its release. In January 2022, French President Emmanuel Macron celebrated the opening of 19M, Chanel's unique couture and fashion skills campus in northern Paris, praising it as an expression of a cultural revolution in France. It is an impressive building uniting wide-ranging skills from embroiderers (Lesage) and bootmakers (Massaro) to milliners (Maison Michel), pleat makers (Lognon) and feather suppliers (Lemarié) in a truly unique constellation of skills and know-how. 'The Galerie du 19M Tokyo is a new milestone in the history that links Chanel and Japan, founded on respect, mutual admiration and shared inspiration. While Japanese aesthetics have permeated many collections since the days of Gabrielle Chanel, the House has also paid tribute to Japan through many important events, from its first fashion show in Tokyo in 1978 to its first Métiers d'art exhibition abroad, at the Ginza flagship in 2004,' noted Chanel. The Galerie du 19M Tokyo will offer a free, inspiring and playful tour, open to all, in three chapters: The Festival, a monumental installation showcasing the unique know-how of the Maisons d'art du 19M, designed by the ATTA agency, headed by renowned architect Tsuyoshi Tane; and 'Beyond Our Horizons,' an immersive exhibition featuring creations by nearly 30 Japanese and French craftsmen and artists — many of them created in collaboration with the Maisons d'art du 19M — curated by five personalities from the creative world: Momoko Ando, Yoichi Nishio, Shinichiro Ogata, Kayo Tokuda and Aska Yamashita. Finally, "Lesage, 100 years of fashion and decoration," is a retrospective celebrating the centenary of the embroidery and weaving house, unveiling its most impressive creations.
