New Al-Hilal kit unveiled in New York gives a nod to club's heritage
RIYADH: The new 2025-26 season Al-Hilal kit has been revealed by PUMA and American artist, fashion designer and musician KidSuper as the Saudi club continues its FIFA Club World Cup campaign in the US.
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The strip pays tributed to the club's 'heritage, artistry and global ambition,' and takes its cue from its name — Al-Hilal means 'crescent moon' in Arabic. The symbol is highlighted in toning blues with a glowing lunar graphic, while the goalkeeper's jersey has an alpine snow base with blue and navy blue details.
To bring a regional flavor to the global collaboration, PUMA Middle East invited Zeynab El-helw — a Dubai-based fashion entrepreneur known for her bold, and distinct style — along with Shouq, a rising Saudi voice recognized for her expressive and forward-thinking fashion content, and Noura Joubran, a content creator celebrated for her fusion of elegance and contemporary style, to New York City for the proceedings.
The three brought the PUMA x KidSuper Al-Hilal collection to life with a content shoot celebrating the fusion of fashion and football, while also highlighting the club's growing global footprint and milestone presence at the FIFA Club World Cup.
The trio joined PUMA's global team for an exclusive launch event, attended by creators, media and football fans, and which featured a KidSuper x PUMA football tournament. They also attended one of Al-Hilal's Club World Cup matches.
Colm Dillane, aka KidSuper, said: 'I've always wanted to merge the worlds of art and football, and with PUMA, we're doing just that. This collection is about more than just the game. It's about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.'
The collection also features limited-edition kits and lifestyle pieces for six other PUMA-sponsored clubs — Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Palmeiras and Monterrey.
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