K-drama Pump Up the Healthy Love, romantic comedy about fitness with skewed body politics
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Latest Nielsen rating: 1.7 per cent
The cherry blossoms are almost a memory as spring heats up in Korea, and the rise in temperatures has opened the floodgates for the fitness hordes.
Exercise and diet have long been part of the lifestyle in South Korea, a country with one of the highest life expectancies in the world. In the wake of the Covid-19 pandemic, activities such as jogging and weightlifting have exploded in popularity and compete with traditional forms of exercise such as walking, hiking and cycling among younger citizens.
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