M&S dishes out treats to millions of customers as a ‘thank you' after cyber attack
Over 1.8 million customers will receive birthday gifts this month, and those who missed out in May and June will also be rewarded.
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Today, the home of the Percy Pig has announced its Sparks loyalty scheme is fully back online following the cruel attack.
Eager customers will be able to choose between one of two of M&S' bestselling food products.
These could include Percy Pigs or a Swiss Truffle Assortment Box, a Bouquet of Flowers or bottle of Prosecco, a punnet of Grapes or a packet of Outrageously Chocolatey Round Biscuits.
Sparks birthday treats were among the casualties of the cyber attack for those who had a birthday over the spring and early summer.
M&S told The Sun last week it was "looking to surprise Sparks customers with a range of rewards".
Sharry Cramond, director of loyalty, fashion, home & beauty marketing and masterbrand, said: 'Over the last three months, our colleagues have demonstrated real commitment and teamwork. At the same time, our customers have shown us fantastic support and loyalty.
"These extra Sparks rewards are a small gesture to say thank you.'
Alongside the return of the rewards M&S said its Coffee Stamp scheme will soon be reinstated across M&S Café's across the UK.
The brand said customers who have collected their six stamps have a free coffee in their Sparks Hub to redeem during their next visit.
Employees are also in for a boost.
The £3.50 M&S buy that'll make your whole house smell like a 'boujee candle'
Staff can enjoy a 30% for four days to be used across Fashion, Home & Beauty, including third-party brands.
This is 10% higher than its standard 20% discount.
Plus, for the first time outside of Christmas, M&S will extend the 10% discount to over 2,500 contractors from across its supply chain and partners.
How to claim your M&S birthday reward
Usually, customers receive a special birthday reward, which they have an entire month to claim.
The gift varies depending on spending habits and could include indulgent treats such as a luxury box of Belgian truffles, mini cupcakes, or a fresh bouquet of roses.
Back in February, customers were reminded to update their app so they did not miss out on the treat.
Nearly half of all members - amounting to tens of thousands - are forfeiting the opportunity to receive a free birthday gift.
But unlocking the treat is incredibly simple.
All customers need to do is update their Sparks profile with their date of birth.
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