IIM Calcutta and Emeritus launch AI-Driven marketing programme, check details here
The strategic programme aims to equip professionals with AI and data analytics skills to drive marketing growth.
IIM Calcutta has partnered with Emeritus to launch a new strategic marketing programme, in a move to adapt to the rapidly evolving marketing landscape. The programme is called 'Strategic Marketing for leaders: leveraging AI for growth'. This 18-week executive education initiative is designed to equip professionals with essential skills in Generative AI, analytics, and customer-centric growth strategies.
The programme is tailored for professionals across several sectors, including retail, FMCG, tech, e-commerce, and media, who are keen on leading AI-driven marketing initiatives. Participants will have the opportunity to integrate classical marketing frameworks with modern data analytics and AI, engaging in hands-on simulations and real-world case studies from leading global brands such as Nike and Apple.
Scheduled to commence on 30 June 2025, the programme will be delivered online and is open to graduates and diploma holders (10+2+3). A Certificate of Completion from IIM Calcutta, backed by its Triple Crown accreditation (AMBA, EQUIS, AACSB), will be awarded to participants who achieve a minimum grade of 65 per cent. The fee for enrolment is Rs 1,30,000 plus GST.
The curriculum features a combination of asynchronous recorded sessions and live online classes, led by Prof. Saravana Jaikumar of IIM Calcutta. Avnish Singhal, Executive Vice President and Head, India & APAC, Emeritus, said, "This programme empowers professionals to harness AI-driven tools and data-led strategies to build impactful marketing campaigns, drive growth, and lead with confidence in an increasingly digital-first world."
IIM Calcutta's strategic programme highlights the growing significance of AI in marketing, with reports indicating that 70 per cent of Indian CEOs believe Generative AI will profoundly impact business value creation and delivery, especially in personalised marketing and customer experience. The course is designed to empower mid- to senior-level professionals in marketing, digital strategy, consulting, and related domains, emphasising practical, hands-on learning.
Participants will engage in a comprehensive curriculum that covers predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, all critical components in modern marketing strategies. With the growing importance of AI, this programme is poised to set a benchmark in marketing education, providing professionals the knowledge and tools to thrive in a digital-first environment.
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