Astronomer's Gwyneth Paltrow video after Coldplay 'kiss cam' is perfection
You deal with the crisis, and then you try to go viral with something that resets the conversation. So Astronomer hired actress Gwyneth Paltrow, who spoke in an Instagram post about "a lot of questions" the company has received and how she can answer them.
It's actually a hilarious video. Some of the questions are listed, like: "OMG What the actual f..." and "How is your social media team holding..." But Paltrow talks about what the company actually does.
You've got to give them credit. This is the way you rebound from what has surely been a rough time at the company with all the memes everywhere and the video of the parties involved going super-mega viral.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Refinery29
22 minutes ago
- Refinery29
This Pedicure is Controversial, But I Wear It Every Summer
I've always loved a French pedicure. No matter what's going on in my life, it always makes me feel polished, like I have my life together — even when I'm not wearing a lick of makeup or I haven't washed my hair in days. With that in mind, I'm thrilled that the design is making a comeback. But it's not in the Y2K way you might remember from your teenage years (alongside velour tracksuits and frosted lip gloss). If Instagram is anything to go by, the French pedicure is chic and modern. View this post on Instagram A post shared by Harriet Westmoreland (@harrietwestmoreland) What is a French pedicure? If you're looking for a do-it-all pedicure that goes with everything and works for any occasion, the classic French is versatile. Whether you're heading to the beach, the office or your third wedding of the summer, it just works. Whether you love it or hate it, a French pedicure is a classic for a reason: 'It's clean, elegant and endlessly wearable,' says Juanita Huber-Millet, founder and creative director of Townhouse. 'Traditionally, this look features a soft nude or pink base with a crisp white tip.' Adding, 'It's that timeless contrast that makes it so instantly loved and recognisable.' It's little wonder, then, that the design is often spotted on some of the world's biggest celebrities at red carpet events. Think Rihanna, Kylie Jenner and Lily Allen, who are just a few stars frequently photographed with a fresh French pedicure. View this post on Instagram A post shared by Milly Mason (@millymason_) What are the benefits of a French pedicure? French pedicures aren't limited to just pink and white; there are endless possibilities to explore with colours and creative designs: 'French pedicures are back but in a unique and modern way,' says Fatima Naveed, senior brand manager at Duck & Dry. 'We're enjoying using fresh new shades and details to breathe new life into the traditional design,' like chrome and pastel tips, and jelly base colours. Huber-Millet loves that the French pedicure complements every skin tone — and grows out beautifully. 'It's understated luxury that never goes out of style,' she says. But not everyone is sold on the French pedicure. If social media is anything to go by, it's even a little controversial at times. Why? Naveed explains that the trend essentially emphasises the overgrown tips of toenails, making critics question the look's practicality. 'Personally, though, I think that the key lies in the length as well as the choice of tip and base colour,' she says. 'A milky white or a sheer pink tip will give a more subtle, chic finish than bold white tips.' As for the base shade? 'It's more than just a background colour; it sets the entire tone of the design.' What does the French pedicure look like in 2025? If you want to avoid the overgrown look, consider one of the biggest French pedicure trends. Enter: micro tips. 'The micro French pedicure is gaining huge popularity,' says Naveed. 'It consists of a very thin tip along the edge of toenails, which provides a clean and understated look.' The secret to pulling it off is keeping toenails short and well-groomed. This helps enhance the minimalist effect. Naveed's clients also opt for a 'Frombré' effect (French ombré) which blends the nude base and milky white tip shades to lend a subtle, modern take on the look. Huber-Millet adds that 2025 is seeing a real evolution of the French pedicure: 'It's all about tonal or unexpected colour pairings and playful accents like chrome, shimmer or deep red shades for a moodier take. It's fresh, flattering and very now.' Keeping that in mind, scroll on for nine French pedicure trends to try now. View this post on Instagram A post shared by Maša Papovic • Obuke za nokte • Leskovac (@masha_nails.beauty) Pastel Perfection View this post on Instagram A post shared by Harriet Westmoreland (@harrietwestmoreland) When you can't pick one colour, go with all of them. Harriet Westmoreland proves that pastel French tips over a barely-there base are a summer pedicure essential. Barely Blue View this post on Instagram A post shared by 𝐌𝐀𝐆𝐀𝐋𝐈𝐄 • 𝐌𝐀𝐍𝐔𝐂𝐔𝐑𝐄 𝐑𝐔𝐒𝐒𝐄 𝐕𝐈𝐋𝐋𝐄𝐅𝐑𝐀𝐍𝐂𝐇𝐄 | 𝐋𝐘𝐎𝐍 • (@ This unexpected colour pairing of a dusty blue base shade and milky white tips by @ is perfect for lounging around the pool. Mix & Match View this post on Instagram A post shared by Paris • Belle Voir • Nail & Beauty Salon (@belle_voir) A classic French meets street style cool with clashing colours, prints and glitter to boot? Nail and beauty salon @belle_voir proves that French pedicures never have to be dull. Golden Hour View this post on Instagram A post shared by 𝙽𝙰𝙸𝙻 𝙰𝚁𝚃𝙸𝚂𝚃 - 𝙵𝙾𝚁𝙼𝙰𝚃𝙸𝙾𝙽 - 𝙼𝙰𝚁𝚃𝙸𝙽𝙸𝚀𝚄𝙴 (9𝟽𝟸) (@mylenails.s) Chrome is certain to earn compliments — and it can be subtle. Nail quiet luxury with something like this soft nude base and gilt tips by nail artist @mylenails.s. Ombré All Day View this post on Instagram A post shared by Milly Mason (@millymason_) London-based nail artist Milly Mason uses various shades by @the_gelbottle_inc to create this milky blush Fombrè pedicure. Make It Micro View this post on Instagram A post shared by Sydney Nails & Beauty (@beautyspothq) The square shape, clean lines and micro tips by Sydney nail and beauty salon @beautyspothq is the freshest take on a '90s French. Minimal-Meets-Maximal View this post on Instagram A post shared by 𝙽𝙰𝙸𝙻 𝙰𝚁𝚃𝙸𝚂𝚃 - 𝙵𝙾𝚁𝙼𝙰𝚃𝙸𝙾𝙽 - 𝙼𝙰𝚁𝚃𝙸𝙽𝙸𝚀𝚄𝙴 (9𝟽𝟸) (@mylenails.s) With a fusion of colours, patterns and embellishments, this look by nail artist @mylenails.s is a strong case for more is more, especially if you want a truly unique take on the French pedicure. Mellow Yellow View this post on Instagram A post shared by Natalia Bulat • Gel Nails • 1:1 Accredited Courses • LONDON (@bombshellnailslondon) Butter yellow is one of the hottest pedicure colours of the summer and judging by these chic sunshine tips by Natalia Bulat at Bombshell Nails London, it's not going anywhere.
Business of Fashion
2 hours ago
- Business of Fashion
The New DTC Rebranding Playbook
Last week on Outdoor Voices' Instagram, it might have been 2013 again. On Wednesday, Ty Haney, the activewear label's founder who was ousted in 2020, appeared on Instagram Live just days after announcing her return to the brand. But while she might have been a familiar face to those who fell in love with Outdoor Voices' colour-coordinated workout sets 12 odd years ago, the product she presented in the video was different. She showed off polished a-line dresses, cotton poplin button ups and cotton cashmere cardigans designed to be layered over the brand's sports bras and skorts, a shift from a previous overemphasis on technical compression fabrics. 'I'm really expanding this recreational style beyond what you wear to sweat in, to include things you can add a bit more dimension and style with,' Haney told fans during the livestream. More than a return to form, it was a 180-degree pivot that tapped into what today's consumer wants: an interchangeable wardrobe of dressy and casual options. Put differently, it was a rebrand. Luxury houses are notorious for overhauling everything from design to marketing when a new creative director rotates in. But for the DTC brands that emerged in the 2010s and were mostly founded by savvy entrepreneurs, undergoing a creative refresh — including new products, logos and slogans — is relatively uncharted territory. As a new generation of shoppers gravitate to labels with a clear narrative behind products that would otherwise blend into an endless stream of identical goods, many of these former direct-to-consumer darlings are being forced to sharpen their vision beyond the DTC premise alone. A few are bringing in leaders from established brands to help create a distinct identity that appeals to new audiences. Shoemaker Rothy's hired Jenny Ming in 2024 from Gap and Old Navy who turned it into a Gen-Z fashion girl's go-to for ballet flats; and that same year, Everlane brought Alfred Chang from Fear of God and PacSun to realise its dreams of being considered an affordable luxury label. Others are updating their storytelling: skincare label Hero Cosmetics crystallised its brand image with campaigns that emphasised how its acne patches helped customers 'reveal the hero within' prior to selling its company to consumer goods firm Church & Dwight in 2022; while sustainable womenswear label Pact is rolling out a new tagline 'Dress Yourself Well,' as it chases an 80 percent year-over-year increase in sales in the next year. For several of these companies, however, a rebrand is as much a lifeline as a marketing exercise: Outdoor Voices was on the brink of bankruptcy when it was acquired by investment firm Consortium Brand Partners in 2024; and Rothy's and Everlane's sales declined before their respective new leaders arrived. All three are optimistic their strategies will catapult them into a new phase of growth. A rebrand is just the first step in a long process, and there's no guarantee of success. Rothy's shift from making unassuming, commuter-friendly ballet flats to trendy styles like Mary Janes and clogs led to a 17 percent year-over-year sales jump in 2024, but Outdoor Voices and Everlane still have more to prove. Haney said Outdoor Voices is aiming to surpass $100 million in annual sales in the 12-18 months (its full-year revenue previously peaked at $90 million in 2020), while Everlane is hoping to hit $260 million in annual sales by 2027, from its current $200 million. For any creative refresh to land with consumers and generate longer term growth, companies have to build on their original mission, make necessary improvements to their products and find the smoothest and most compelling ways to communicate those changes to new and existing customers. 'The success in which we speak to our consumer is directly correlated towards the sales that we're able to have,' said Jack Briger, founder of creative and brand strategy agency Lemon. Brands have 'to communicate that through our branding even better than we're currently doing.' Subtle Changes Rebrands can range from complete teardowns — think of Abercrombie's complete product and image overhaul and shift in target demographics — to less aggressive renovations, a la Burberry unveiling a new logo. For DTC startups that were built on having a direct connection with their customers, much of their original messaging was rooted in the benefits of that model, conveyed to consumers through social media ads. They have to update that messaging, but it's critical that they find ways to inject new energy without alienating the longtime consumers that initially helped them grow, said Scott Markman, founder and president at branding agency MonogramGroup. 'You're going to have to push your way into somebody's awareness, consideration and purchase patterns that you didn't really have to worry about before,' Markman said. 'At the same time, you have to make sure you're not contradicting yourself to the loyal customer that you've served for so long, in the interest of expanding.' Outdoor Voices, for instance, is introducing dressier silhouettes embroidered with a flashy new logo in cursive spelling to hook Gen-Z shoppers, but is appealing to its Millennial loyalists by bringing back its popular 'doing things' slogan, which is also printed on some of its new gear. The brand also still offers workout clothes in its signature geometric patterns, along with several of its original hero items, such as its compression leggings and sports bras. 'It's really the same mission around this vision of a recreational world, but it certainly needed a new coat of paint,' Haney told The Business of Fashion. Applying that new coat of paint means the core brand proposition should remain, but should evolve based on how that applies to today's customer — and be told in new, more engaging ways. At Pact, former Crocs executive Michelle Poole was hired this month with a remit to build a narrative that wearing the company's organic materials is a form of wellness, starting with a new tagline: 'dress yourself well.' To disseminate that message, Pact will start advertising across Gen-Z-centric shows on 'Call Her Daddy' host Alex Cooper's podcast network, Unwell, in the coming weeks. Pact's strategy supports its aims to grow annual sales 80 percent year over year to $270 million in 2026, said Brendan Synnott, the company's founder and chief executive. 'You have to reach out to new people with new messages and new priorities and new value propositions,' said Emily Heyward, co-founder and chief brand officer of creative agency Red Antler. 'How to do that while still staying true to the essence of the brand is very hard. You need a leader that's excited to navigate that tension.' Form Follows Function For some labels, a rebrand means not just refreshing marketing, but also adjusting product, especially if their wares have contributed to a dip in momentum. That can include creating new styles it's never carried before or simply updating its materials. 'A rebrand is not going to fix all your problems if you need to work on your product a bit more or you need to rethink how you're communicating over socials, or you need to strengthen your in-house team,' said Briger, who likened the strategy of improving products during a rebrand to 'form following function.' Everlane, for instance, has been slowly updating its basics-driven offering to include fashion-forward silhouettes like barrel-leg pants and funnel-neck tops, and is planning to introduce more silk and viscose into its upcoming fall collection after complaints about its organic materials not retaining their smooth quality, the company's chief executive, Chang, told BoF in July. Even companies that aren't rebranding because of a slowdown plan to make incremental product updates to proactively make efforts to retain the new customers they're hoping to reach. Pact, for example, is refining the fit and design details on popular categories like underwear, sleepwear and T-Shirts to 'offer really great wardrobe essentials, but also make sure it seems interesting to the consumer and she keeps coming back for more,' Poole said. 'It will be evolution, not revolution,' she added. Whichever rebranding strategy DTC labels choose to invest in, they should avoid morphing into the type of staid, overly traditional brands they originally sought to disrupt, according to Heyward, and are able to grow without feeling too corporate. When that happens, for consumers 'it's like you love a band and then the band becomes popular,' Heyward said. 'What's tough is they all reach a point where they have to expand and scale and grow up,' she added. But it's important to 'do that in a way that you don't become your parents.'
USA Today
2 hours ago
- USA Today
Instagram adds new features, including reposting and map: What to know
Instagram users are bracing for another round of changes. META unveiled an update for the popular social media app with new features, including "reposting" content and a location map. "People have always come to Instagram to share what they're up to and where they are. Now, with reposts, the map, and the 'Friends' tab in Reels, it's easier for you and your friends to stay in touch through the content you're enjoying on Instagram," META wrote in an Aug. 6 news release. The new features follow Instagram's launch of new safety guardrails for teen users with direct messaging on July 23, as well as safety features on adult-run accounts featuring children. In June, the social media giant announced a summer update that allows users to reorganize the photos and videos on their profile grid. Here's what to know about the new features: Reposting option and tab to share content Similar to reposting on X, Instagram users can now repost public feed posts and video reels. Reposts will appear on friends' and followers' feeds, as well as a separate reposting tab added to users' profiles, according to META. While reposts are credited to the original poster, the content can now be shared with someone else's followers. "This gives creators an opportunity to reach even more people," META said. Instagram map for location sharing Rolling out to the U.S. audience on Aug. 6, Instagram users can now opt to share their location on the Instagram Map. This feature allows users to share their last active location with the accounts they choose and have the option to "turn it off anytime," META said. The map can also be used to explore location-based content, including venues from friends at concerts or restaurant spots showcased in an Instagram reel. Parents with supervision controls can also oversee who their children share their location with. "You will receive a notification if your teen starts sharing their location, giving you the opportunity to have important conversations about how to safely share with friends," META wrote. "You can decide whether your teen has access to location sharing on the map and see who your teen is sharing their location with." New friends tab on Instagram Reels Instagram Reels users will notice a new "Friends" tab, allowing users to see "public content your friends have interacted with, or recommendations from Blends you've started, and easily start conversations about them." Users have the option to hide their likes and comments on reels so they do not appear on other people's Friends tab, as well as the option to mute activity bubbles from specific users, according to META.
