Irish parents share their top concern for the summer holidays
A survey has revealed that 80% of mums and dads see cost as the biggest barrier to keeping their children entertained during the break.
New findings, commissioned by Rowntree's, also highlights unpredictable weather and work commitments as major challenges. A survey has revealed that 80% of mums and dads see cost as the biggest barrier to keeping their children entertained during the school holidays. Pic: Getty Images
The research comes as Rowntree's teams up with Kids Pass to offer family-focused savings this summer.
Beyond financial concerns, 75% of parents worry about their ability to keep their children entertained while 65% point to a lack of local activity options as a source of frustration.
Despite the challenges, families are gearing up for a summer packed with outings. Beyond financial concerns, 75% of parents worry about their ability to keep their children entertained while 65% point to a lack of local activity options as a source of frustration. Pic: Getty Images
The survey also revealed that families typically spend €77 per child on summer activities with a third of parents estimating that their total spend exceeds €100 per child.
Speaking about the research, Maria McKenna, Confectionery Marketing manager, Nestlé Ireland, said 'With cost a concern and the busy pace of family life, we know that planning affordable, quality time together during the summer can be a challenge. That's why we're delighted to team up with Kids Pass to offer a little extra support for families trying to make the most of the summer break. Each Rowntree's sharing pack offers parents and guardians discounts at a huge number of locations across Ireland, helping everyone create memorable moments together this summer.'
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