EEC Honours 25 Entrepreneurs for Service Excellence
The honoured services and service-oriented products were recognised for meeting high standards, reflecting local identity, showcasing innovation, supporting the use of local raw materials and employment, and demonstrating environmental responsibility.
Mr Chula Sukmanop, Secretary-General of the EECO, said: 'EEC Select Best Service is a mechanism to elevate the products and services of communities in the EEC area to the international level, in line with the concept LOCAL ROOTS to GLOBAL REACH. We expect these awardees to gain both domestic and international recognition, expand marketing channels, and strengthen business networks—ultimately contributing to stable and sustainable income for local communities.'
The 2025 awards were categorised into six groups: food and beverage, community-based tourism, accommodation and hotels, souvenir shops, spa and wellness, and service-oriented products. Evaluation was based on five criteria: production inputs, sustainable value creation, service process, uniqueness, and marketing. Certification levels were awarded based on scoring: 1 star (65+), 2 stars (75+), and 3 stars (85+).
Notable recipients include:
3-star: Takhian Tia Tourism Community Enterprise; Pattaya Ko Me Na Tourism Community Enterprise; Mee Suk Farm by Agarwood Agricultural Production Community Enterprise; Deya Massage.
2-star: Bo Thong Buri Restaurant; Uncloud Coffee (JPJN Co., Ltd.); Star Convention Hotel; BCP Ban Chang Hotel.
1-star: Je Nong Zaap Ver Restaurant.
In the service-oriented product category, 17 entrepreneurs with 38 products were recognised. Among 3-star recipients were:
Chonburi: Fresh watermelon (Nichacha Charme); natural black hair colour shampoo (Ban Tom Herbal Group); synbiotic cricket protein (Kamisu Super Ento Products).
Chachoengsao: Flavoured sauces (Thaplap Rice Mill Mango Group); fruit wines under FURANO brand.
Rayong: Bath sets and balms (Mee Suk Farm).
Two-star product awardees included hand-crafted wallets and scarves (Guge Style), herbal balms (Bensu Co., Ltd.), kimchi watermelon (Nichacha Charme), natural cleaning products (LTK Intertrading), Thai sauces (Transforming Dream Weaver Enterprise), and dyed fabrics and woven crafts (various community enterprises).
The sole 1-star product award was presented to the Eco Print natural pattern shirt by Tisa Thai Fabric in Chachoengsao.
Beyond certification, the recognised communities benefit from increased consumer confidence, media exposure, and access to new sales channels via EEC partner networks including Nai Lert Park, the Thai-Vietnamese Friendship Association, and Bang Khla Market. They will also participate in the Smart SME Expo 2025 from 7–10 August at IMPACT Muang Thong Thani.
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