Publsh Group secures landmark five-year partnership for digital activations at J1 Beach, Jumeirah
Set along a pristine stretch of Jumeirah's coastline, J1 Beach is home to thirteen fully licensed restaurants and vibrant beach clubs, blending culinary excellence, sun-soaked sophistication, valet service, and jetty access to create urban beachfront elegance. The area's transformation reflects Dubai's evolving luxury lifestyle and provides Publsh with the ideal canvas for dynamic, high-impact storytelling.
"This isn't just about media deployment, it's a cultural positioning," said Sagar Chotrani, CEO and co-founder of Publsh Group. "We're bringing brands into one of the most desirable physical and emotional environments in the region. This spectacular location opens up a new frontier of luxury engagement that few destinations in the world can offer."
The agreement falls under Publsh's Media vertical, one of three pillars powering its growth alongside Comms and Creatives. Also under the Media arm: Publsh's sales and partnership rights at this year's race weekend at Yas Marina, secured by The Luxury Media Group – further extending its presence across high-value audience platforms.
Publsh has also signed an exclusive partnership with Brand ME summit, the region's largest ever gathering for personal branding which will attract over 6,000 attendees, taking place in Dubai's vibrant City Walk in November 2025.
"J1 Beach is a lifestyle signal,' commented Kushal Desai, managing director and co-founder of Publsh Group. "It draws the globe's most refined consumers, and we're curating digital experiences that live up to that expectation. Whether it's smart content or immersive brand moments, our goal is to create memorable experiences that really connect with this exclusive crowd."
Merex Investment, the developer behind J1 Beach, views this partnership as a strategic step in enhancing the guest experience and unlocking new opportunities for luxury brand engagement. "Publsh's approach to experiential and digital media aligns perfectly with J1 Beach's vision of delivering immersive, high-impact experiences in one of Dubai's most refined beachfront destinations. Their presence will elevate how visitors engage with the space, while opening exclusive new pathways for luxury brands to reach their audience," commented Shahram Shamsaee, CEO at Merex Investment.
Further fueling the upward momentum, Publsh will open its state-of-the-art headquarters in Dubai Studio City in September 2025. The purpose-built creative hub will house integrated strategy, production, and innovation teams, supporting global brands seeking deeper resonance across the Middle East.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
28 minutes ago
- The National
Dubai upgrades bus stations around emirate
Dubai's Roads and Transport Authority on Sunday announced that 22 public bus sites, including 16 passenger stations and 6 depots, have been upgraded. Nine stations in Deira were upgraded, alongside seven in Bur Dubai. These stations support 110 routes and handle up to 710 buses during peak hours. Renovations were made to waiting areas, facades and pavements, and new prayer areas were added. The depots upgraded were in Al Khawaneej, Al Qusais, Al Ruwayah, Al Awir, Jebel Ali, and Al Quoz. Renovations included revamped maintenance workshops, new lanes for inspection, new engine washing systems, improved lighting and drainage, upgraded driver accommodation, enhanced security and restructured parking layouts. Modernisation The enhancements are designed to encourage greater use of public transport, Mattar Al Tayer, director general of the RTA, said. 'This project is part of the RTA's ongoing efforts to reinforce Dubai's public transport infrastructure,' Mr Al Tayer said. 'We aim to transform bus stations from simple waiting areas into fully integrated service hubs that improve the overall travel experience for all passengers including people of determination and cyclists while supporting seamless connectivity with the Metro and taxi networks.' The RTA is looking to invest in its bus fleet to meet European low-emission standards, which would be a first for the Middle East and North Africa region. The authority recently signed a contract to add 637 new buses between 2025 and 2026, including 40 fully electric, zero-emission buses from Zhongtong, custom-built for the Gulf region.
Khaleej Times
28 minutes ago
- Khaleej Times
Ajman to adopt updated job classification system for public sector employees
Ajman government will adopt an updated job classification system, to ensure transparency in the evaluation of jobs and tasks in the public sector. This comes under a decision issued Sheikh Ahmed bin Humaid Al Nuaimi, representative of the Ruler of Ajman for Administrative and Financial Affairs. Several main and sub job groups have been created or modified in the system, to meet the needs of both existing and new government entities. These are as follows: Stay up to date with the latest news. Follow KT on WhatsApp Channels. In the education job group, three sub-groups were adopted: education, school administration, and student affairs. For the communication, promotion, and media job group, several sub-groups were created and modified, including: institutional communication and media, marketing, promotion and events, public relations, institutional partnerships, digital media, media documentation, editing and journalism, and photography. In the digital technology and data job group, a range of precise technical specialties were included, namely: Digital technology and data, information systems development and analysis, data science, artificial intelligence, digital infrastructure, information technology databases, cybersecurity, and technical support. The adoption of this updated system is based on amendments and developments introduced to the previous system issued under Decision No. (7) of 2021. The Department of Human Resources in Ajman will oversee the implementation of the system in government entities by issuing circulars, guides, and required forms. It shall submit reports documenting the progress made and the challenges that entities may face, along with providing recommendations and technical support. The new decision also repealed all previous decisions or systems related to job evaluation and classification that conflict with its provisions. The emirate called on government entities to review their job listings, align them with the new groups, and submit modification requests through the approved electronic job evaluation and classification system.
Khaleej Times
an hour ago
- Khaleej Times
UAE, US sign statement to accelerate patent granting procedures
UAE and the US signed a statement that seeks to accelerate patent granting procedures in the UAE. This was signed on the sidelines of the 66th Assemblies of the Member States of the World Intellectual Property Organisation (WIPO) in Geneva, by the Ministry of Economy and Tourism and the United States Patent and Trademark Office (USPTO). The Joint Statement of Intent is aimed at launching a bilateral cooperation programme which provides collaborative mechanisms to recognise positive examination results issued by the USPTO for corresponding Emirati patent applications. This will be implemented in accordance with applicable national laws. The focus is on industrial property rights and the development of patent registration procedures that provide flexible and efficient services which support an innovation-driven and entrepreneurial environment. This cooperation reflects the UAE's commitment to enhancing the competitiveness of its intellectual property ecosystem by adopting international best practices, stressed Abdullah bin Touq Al Marri, Minister of Economy and Tourism. He also highlighted that the partnership with the US side represents a new push to accelerate patent issuance by strengthening international cooperation and adopting advanced operational models.
