LG Unveils Brand Film Promoting Human-Centric AI
LG Electronics has announced the release of a new brand film titled 'Less Artificial, More Human.' The film encourages customers to explore how life can be enriched through meaningful experiences, supported by LG's Affectionate Intelligence.
This film is part of the ongoing Life's Good global campaign, which was first introduced in August 2023. The campaign aims to spread optimism and positivity worldwide.
LG revealed that the film highlights the company's commitment to keeping humans at the center of AI innovation. In the evolving AI era, LG continues to focus on delivering more authentic and personal experiences.
The campaign showcases how LG's Affectionate Intelligence empathizes with and understands users. By moving beyond traditional technology-focused approaches, LG aims to create deeper connections between people and their devices.
The brand film demonstrates how LG seamlessly integrates AI into daily routines: At home, LG AI Home solutions help ease household chores by adapting to each family member's needs.
At work, AI manages optimal air quality and temperature for improved comfort.
On the road, the system reads emotional and physical cues to offer personalized recommendations for a relaxed journey.
Kim Hyo-eun, vice president and head of LG's Brand Management Division, stated that the brand's focus is not just on AI itself, but on how it enhances life. She noted the campaign aims to show how LG's Affectionate Intelligence can offer ease, comfort, and connection in everyday life.
LG also reported continued leadership in AI innovation in the Middle East. The company's ThinQ platform powers smart appliances tailored to regional needs. For example, LG offers: Energy-efficient air conditioners built for hot climates
Washing machines with fabric-sensitive settings for traditional clothing like abayas and kanduras
TVs that support Arabic voice recognition for easier control and content search
In retail, LG has launched AI-based digital signage in malls and airports. These systems display personalized ads using facial recognition and behavior analysis. The company also focuses on sustainability by offering appliances that reduce water and energy consumption.
LG emphasized that its AI innovations reflect a blend of global expertise and local adaptation, aiming to create smarter, more connected lifestyles.
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