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Australia's new haul of Chinese online goods helps tame inflation

Australia's new haul of Chinese online goods helps tame inflation

TimesLIVE23-05-2025

Chinese e-commerce platforms are not new in Australia, with Temu capturing big chunks of online sales, but their broadening appeal to Australians comes as they wrestle with lingering cost-of-living pressures.
Singapore-based online fast-fashion retailer Shein, which sells clothes made in China, earlier this month held a pop-up store in Sydney and launched its first Australia-focused brand, Aralina.
Alibaba had been a low-key cross-border player until last year when it started investing aggressively to boost global sales, including in Australia. Its main competitor JD.COM also launched its Australian site in March.
The push was initially designed to reach more Chinese buyers overseas, but Trump's tariff chaos thrust the e-commerce sites into the spotlight, with Taobao offering an English version of the app.
Taobao is promoting sales in English for the annual '618" shopping festival on June 18, one of China's largest. It offers free shipping to Australia for clothes worth more than 249-yuan (R613.23).
Consumers interviewed by Reuters said Taobao's app is easy to use and has translation functions to help communicate with sellers. High shipping costs can sometimes be a hindrance, but in some cases it is cheaper than buying locally.
The site's growing profile in English-speaking communities has elevated the 'Taobao haul' trend on TikTok in markets such as Australia.
Australian consumer Jessica Cox shared her first Taobao experience on social media, which included purchases of imitations of AirPods Max headphones. She also bought a Dyson vacuum cleaner and New Balance shoes, which were on the way.
'I thought I'd give it a try as a lot of people were saying they are pretty close to being mirror fakes,' she said.
'I thought, what do I have to lose?'

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