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Businesses finding ways to cash in ahead of pop star's only stop in Asia

Businesses finding ways to cash in ahead of pop star's only stop in Asia

CNA17-05-2025

Businesses in Singapore are creating themed events to cash in on the hype ahead of Lady Gaga's concert, including themed parties, hotel promotions and specially-flavoured local pancakes. Some firms say this is part of a longer-term strategy to boost sales as the nation looks to cement its reputation as a regional events hub. Natalie Ong and Alexandra Anand report.

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