What's new beautiful? The expert's guide to this week's best beauty

Yahoo

31-03-2025

March has shaped up as a pivotal period for beauty enthusiasts to update their routines, as the world's biggest brands have continued to roll out a steady stream of showstopper innovation to kick start the spring season.
As the month draws to a close, here are the most exciting and noteworthy drops of this week.
I caught up with Emma Lewisham last Wednesday, as she nipped over from New Zealand for a whistle-stop UK business trip. It's always a joy to hear her latest thoughts on the beauty industry and all that's new in skincare. She explained that this mineral sun cream is her most ambitious (and by all accounts challenging), innovation yet.
No less than eight years in the making, it incorporates 65% skincare benefits - so you can do away with your moisturiser should you wish - and features an advanced dispersion technology to evenly distribute its 20% zinc oxide content and prevent the chalkiness and white cast associated with mineral sunscreens.
£46 (emmalewisham.co.uk)
Armani Beauty makeup formulas are cult favourites for their luxurious textures which translate into cool, modern makeup looks, and this new mascara is no exception.
With a silky smooth, smudge-proof formula, and clever super-fine brush it scoops up, separates and stretches out each and every lash for sculpted, clump-free definition and up to 5mm extra length.
£30 (armanibeauty.co.uk)
Warmer times are coming, but if you are still struggling with tricky, transeasonal skin then do consider these new drops from Barbara Sturm.
Formulated with skin-identical ceramides derived from natural Oat Lipids, Argan, Evening Primrose and Sweet Almond Oils, plus Phytosqualine, it works to strengthen and revitalise the skin barrier.
£125 (en.drsturm.com)
Zara's hair styling range is formulated and designed by the global hairstyling and backstage runway royalty that is Guido Palau. Responsible for producing much of the most influential hair in fashion over the last decades, Palau is an omniscient backstage presence at the world's biggest runways, while his work features on the covers of every global fashion glossy. Part of a new capsule curl collection, this excellent finishing serum enhances curl definition, while softening hair mid-lengths and ends without weighing them down.
£15.99 (zara.com/uk)
Givenchy Parfums has announced Alpine's F1 racer Pierre Gasly as front-man of their new Gentleman Society Eau de Parfum Ambrée. 'It makes me feel great,' he told Madeleine Spencer for The London Standard last week.
'It also has a nice touch of sensuality to it, so I think it's very well rounded. I wear it morning and night, putting it on after training everyday, and right before bed because I like to smell good when I get into bed.' Expect Vetiver, Peruvian Balsam and Madagascan Vanilla in this heady, opulent and addictive spritz.
From £85 for 60ml at boots.com