Aussie foodies rejoice as top burger chain Grill'd launches in COLES
For the first time, Grill'd is launching its burger patties in supermarkets, teaming up with Coles to sell a range starting at $8 for a two-pack.
The move comes as cost of living pressures continue to bite, with many Australians cutting back on takeaway and cooking more at home.
Customers can buy three varieties of Grill'd patties in Coles stores nationwide from Wednesday, August 6.
Patties available in the range include the Signature Beef ($8 for two), Premium Wagyu Burgers with Caramelised Onion ($10 for two), and a family-sized four-pack of Signature Beef ($12.50, in selected stores).
The range will also be discounted by $1 for the first four weeks.
Coles experts found that more than half of shoppers want to recreate their favourite restaurant meals in their own kitchens, with 'a familiar taste' being the top driver of what ends up on the plate.
While the price is a fraction of what you'd pay for a full burger and sides in-store, Grill'd says the patties are made to the same quality standards you'd expect in their restaurants, with premium Aussie beef and no chef skills required.
Fans are already calling for more of their restaurant favourites to hit the shelves.
'We just need the herb mayo now,' one wrote.
'Please release the sweet chilli mayo! I beg,' another wrote.
Others have their eyes on side orders.
'Oh my god, I need the chicken bites next, please,' one wrote.
Grill'd Founder and Managing Director, Simon Crowe, said he was excited to bring the brand to the supermarket aisle, giving more Australians the opportunity to enjoy the burgers.
'For over two decades, Aussies have loved coming into Grill'd restaurants for healthy burgers that taste good and do good. This next chapter in our story is very exciting as we take our products into people's homes,' he said.
'Having our burgers available nationally at Coles allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.'
With Aussies increasingly looking for ways to enjoy their favourite foods without the restaurant bill, it seems this might be one kitchen shortcut that will have plenty of shoppers rushing to the meat aisle.
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