NFL Top 100 show to switch to X from broadcast: Know details and reasons
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The recent switch in streaming strategy is largely attributed to delivering content where a substantial user base already exists. 'For 14 seasons, NFL Top 100 has delivered the ultimate peer-ranked countdown in sports,' said Ross Ketover, NFL Films senior executive, in the official statement. 'This year, we're bringing it to where fans already are — on X — with a fast-paced format that honors the original series.'
The post further reveals that NFL-affiliated accounts already command over 50 million followers on the platform where 1 million authors attracted 6 million posts in the 2025 season. Hence, the shift aims to 'thrive and fuel year-round conversation' in a medium where the necessary discourse already exists.
'Delivering original content experiences with world-class partners, especially around sports, is a top priority for X,' said Mitchell Smith, Head of Original Content at X, in his statement. 'We are excited to work with the NFL and NFL Films to launch our first original series together, and reinvent a classic for a digital-first audience.'
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Starting June 30, daily episodes on the platform reveal the names of two new players each day. Episodes will debut weekdays at 10 a.m. and 11 a.m. ET on X and NFL+. This pattern will continue till August 29 and the final Top 10 players will be revealed in the finale episode on September 1. The finale will be streamed live on the NFL Network at 8 PM ET.
'This marks the 15th consecutive year that current NFL players have voted to determine the top 100. The 2025 edition embraces a short-form, digital-first format designed for today's fans — blending NFL Films' signature storytelling with exclusive footage, commentary, and a social-native viewing experience,' the post added.
So far, Los Angeles Chargers' wide receiver Ladd McConkey claimed the #100 spot, and Seattle Seahawks' defensive tackle Leonard Williams landed the #99 spot. By Stuti Gupta
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