Soweto's Legendary OG empowers local hip-hop talent through independent label
Mdluli, born and raised in Orlando West, is the founder and CEO of Do-Uproductionz, a hip-hop promotion and production company founded in 2017 as a platform for new talent, which he established after releasing his first mixtape, Being Broke is Childish.
ALSO READ: Music icons honoured annual award ceremony
'After doing everything on my own, including recording and booking shows, I realised I had what it takes to run a company.'
Mdluli described the company's mission as providing a platform for upcoming artists to showcase their talents.
'One thing that worked for me was dropping mixtapes.'
Mdluli said they had already released a mixtape, Grabdamic Rap Your Hood, Vol. 1, available on various platforms, including YouTube and Audiomack.
'I'm working on Vol. 2, where I feature different artists to give them the platform they deserve.'
ALSO READ: Eemoh redefines music storytelling with visuals
Mdluli said his biggest challenge is funding; he hasn't yet found sponsors for his company, but that doesn't stop him from doing what he loves – music.
'I've changed lives. I do what I do because of the love I have for music, and I can't stop because music is part of my life.'
Mdluli aspires to become one of the best hip-hop artists in three years, aiming for his company to take the world by storm.
For bookings, phone 083 533 8879 or email [email protected]
Social media: @Do-Uproductionz on all platforms.
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