Sera Swimwear Launches Public Funding Round to Disrupt the Luxury Plus-Size Swimwear Market
Tampa, Florida--(Newsfile Corp. - February 6, 2025) - The future of luxury swimwear is here. Sera Swimwear, a pioneering new brand, is launching its first community fundraising round on Wefunder, inviting supporters everywhere to be part of a movement that redefines elegance, confidence, and inclusivity in fashion. Designed exclusively for women sizes 12- 30, Sera Swimwear offers stylish, high-quality swim and resort wear.
Sara Simmons, Founder of Sera Swimwear
In recent months, the fashion industry has been reckoning with a troubling shift as the inclusivity movement appears to be shrinking. Recent reports have highlighted how mature plus-size models are creating their own spaces as mainstream runways continue to exclude them, while industry analyses point to a broader regression in body inclusivity. Amid this concerning trend, Sera Swimwear is launching to reaffirm that luxury and style are for everybody. 'Sera Swimwear is creating more than just beautifully crafted pieces-it's building a space where luxury and inclusivity thrive together,' said Sara Simmons, CEO & Founder of Sera Swimwear. 'For too long, plus-size women have been an afterthought in luxury fashion. Sera Swimwear is changing that narrative with a brand that celebrates the plus size body with sophistication, impeccable fit, and timeless style.'
Empowering Women Through Fashion
Luxury retailers have historically overlooked the plus-size market, treating it as an afterthought rather than a space for true innovation. Sera Swimwear is here to change that. The Company's designs blend style, performance, and fit excellence, ensuring that plus-size women feel both powerful and effortlessly chic-whether lounging poolside or walking into a five-star resort.
'The fact that plus-size women represent 67% of the market (Source: Credence Research 2024), and recent data suggests that only 10% of swimwear caters to them. Sera Swimwear is creating a movement to redefine luxury plus-size fashion.'
Sera Swimwear is launching to bring high-quality plus-size swimwear to market.
Sera Swimwear's inaugural collection will feature premium fabrics, proprietary design, and impeccable craftsmanship, setting a new standard in the industry. This is more than a brand launch - it's a movement designed to uplift and empower plus-size women everywhere.
Sera Swimwear's first funding round is now live on Wefunder. Learn more at wefunder.com/seraswimwear.
Stay tuned for updates as the brand approaches its January 2026 launch. To learn more, visit www.seraswimwear.com and follow the Company on TikTok and Instagram at @seraswimandresort.
About Sera Swimwear
Sera Swimwear delivers luxurious, expertly crafted swim and resort wear exclusively for plus- size women, combining premium design with an exceptional digital shopping experience. The brand aims to redefine the swimwear and ready-to-wear shopping experience for plus-size women through a blend of elegance, expertise, and innovation. Positioned at the intersection of resort, lifestyle, and experiential retail, Sera Swimwear is committed to leading the industry with a focus on environmental responsibility.
949-887-5293
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
31 minutes ago
- Yahoo
Germany Social Commerce Market Databook 2025: Stricter Regulations Shape Germany's Social Media Commerce Landscape
Germany's social commerce market, driven by high social media engagement and influencer marketing, is set to reach $8.46B by 2030. Key trends include integrated payment solutions and personalized shopping. Companies must align with strict data privacy laws to succeed in this dynamic landscape. Dublin, June 10, 2025 (GLOBE NEWSWIRE) -- The "Germany Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" has been added to offering. The social commerce market in Germany is poised for significant growth, expected to expand by 8.8% annually to reach USD 6.19 billion by 2025. From 2021 to 2024, the market witnessed robust growth, achieving a CAGR of 11.1%. The momentum is projected to continue with a CAGR of 6.5% from 2025 to 2030, escalating from USD 5.69 billion in 2024 to an estimated USD 8.46 billion by 2030. This report offers a data-centric analysis of Germany's social commerce sector, highlighting market opportunities and risks across various retail segments. With over 50+ country-level KPIs, it provides a comprehensive understanding of market dynamics, size, forecast, and share statistics. Key Insights Germany's social commerce sector is driven by high social media engagement, influencer marketing, and seamless payment integrations. Major platforms like Instagram and Facebook lead in providing embedded e-commerce functionalities, facilitating direct consumer reach. However, regulatory challenges persist, with stringent content moderation and data privacy laws shaping the social commerce ecosystem. Integration of E-commerce Features into Social Media Platforms Social media platforms in Germany increasingly feature e-commerce functionalities. Meta's Instagram and Facebook dominate, claiming an estimated 57% of social commerce revenues in 2023. High internet penetration and smartphone usage drive significant social media engagement, enhancing customer interactions. This trend continues with more platforms adopting integrated shopping features, boosting consumer spending and solidifying social media's role in the e-commerce ecosystem. Growth of Influencer Partnerships Influencer marketing has become a cornerstone, especially in fashion, beauty, and tech sectors, where influencers significantly sway purchasing decisions. The effectiveness of influencer collaborations stems from genuine endorsements, prompting larger marketing budget allocations to this strategy. Expect influencer partnerships to become more data-driven, with micro-influencers targeting niche markets for personalized campaigns. Adoption of Integrated Payment Solutions Integrated payment solutions streamline transactions on platforms like Instagram and Facebook, promoting efficiency and improving the shopping experience. The demand for secure, fast transactions pushes digital wallets, BNPL services, and encryption technologies. Advancements in payment technologies are expected to increase conversion rates and retention, while regulatory frameworks will shape implementations. Emphasis on Authenticity and Personalization Transparency and sincerity in brand communications foster consumer trust and engagement. Brands deploy AI analytics and customer insights for more relevant marketing, aligning with consumer value expectations. Interactive content formats, personalized video messages, and AI-driven chatbots are crucial for future engagement. Regulatory Considerations Impacting Social Media Usage Germany demands strict compliance with laws like NetzDG and GDPR, impacting how businesses engage in social commerce. Future regulatory measures might limit targeted advertising and data-driven marketing, necessitating privacy-first strategies. Companies prioritizing transparency, ethical data usage, and compliance will secure long-term success in Germany's digital marketplace. Competitive Landscape and Regulatory Developments Germany's social commerce sector transformation stems from the increasing reliance on social media for shopping. Established players like Meta, TikTok, and Pinterest currently dominate, supplemented by new entrants with innovative user engagement approaches. Regulatory changes, particularly in data privacy and content moderation, will steer the market's direction. Current State of the Social Commerce Market By 2024, 60% of German online shoppers purchase through social media platforms like Instagram, Facebook, and TikTok, driven by high digital adoption and preference for personalized shopping experiences. Social commerce remains fragmented despite its growth, with traditional e-commerce players still dominating. Key Players and New Entrants Meta's Instagram, TikTok, and Pinterest lead market adoption with in-app shopping and payment integrations. Startups like Depop and Whatnot are gaining traction, catering to niche markets such as fashion resale and real-time shopping experiences. Recent Launches, Mergers, and Acquisitions While large-scale mergers are limited, established players acquire smaller startups to strengthen their social commerce presence. Outlook Market competition is expected to intensify with platforms like TikTok Shop and YouTube Shopping exploring AI-driven recommendations. Regulatory developments will influence marketing strategies, with businesses that prioritize compliance having a competitive advantage. Scope This report provides an in-depth, data-centric analysis of social commerce in Germany, including future growth dynamics and key market players. Companies Featured Facebook Instagram Zalando idealo Report ScopeThis report provides in-depth, data-centric analysis of social commerce in Germany. Below is a summary of key market Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Germany Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030 Germany Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030 Clothing & Footwear Beauty and Personal Care Food & Grocery Appliances and Electronics Home Improvement Travel Hospitality Germany Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030 B2B B2C C2C Germany Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030 Mobile Desktop Germany Social Commerce Industry Market Size and Forecast by Location, 2021-2030 Domestic Cross Border Germany Social Commerce Industry Market Size and Forecast by Location, 2021-2030 Tier-1 Cities Tier-2 Cities Tier-3 Cities Germany Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030 Credit Card Debit Card Bank Transfer Prepaid Card Digital & Mobile Wallet Other Digital Payment Cash Germany Social Commerce Industry Market Size and Forecast by Platforms Video Commerce Social Network-Led Commerce Social Reselling Group Buying Product Review Platforms Germany Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024 By Age By Income Level By Gender Germany Social Commerce Market Share by Key Players, 2024 For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900擷取數據時發生錯誤 登入存取你的投資組合 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤
Business of Fashion
2 hours ago
- Business of Fashion
How to Acquire Customers with Instagram Ads in 2025
Advertisers are starting to get a little more bang for their buck on Instagram. In the years after Apple made it harder to track iPhone users' online activities in 2021, the metrics on social marketing mostly headed in one direction: more expensive, less effective. But recently, the data has started looking better. The number of customers who click on Facebook and Instagram ads grew 14 percent year-over-year in the first five months of 2025, while the cost for each of those clicks dropped 10 percent during the same period, according to marketing agency Belardi Wong. There's no one reason online marketing has suddenly opened up again. In the last year, Meta added more AI tools through a platform called Advantage+, which it launched in 2022, that makes it easier for brands to target the right audiences with specific types of ads they're most likely to engage with. A study the company conducted last year found that brands using Advantage+ have seen a 22 percent higher return on ad spend on average, according to Jackie Pimentel, global lead of ads product marketing for Meta. (The company is reportedly planning to fully automate ad creation and targeting in 2026.) (BoF Team) As ads get cheaper, and more effective, it's creating an opening for a new generation of fashion start-ups. Many new brands have leaned towards building a following through their own social media content because paid ads were too expensive, especially when customers who click on them often fail to return. Now, performance marketing is a bigger part of the mix again. What those ads look like has changed since 2021, however. AI may enhance targeting capabilities, but consumers often recoil if the ad itself looks like it was generated by a machine. Potential customers still want to see great storytelling, whether it's glossy still images or pithy reels that show off a brand's personality. Womenswear brand Damson Madder, for example, 'takes a really bespoke approach to what creative we are servicing at every stage in [the] customer journey,' said Emma Shepherd, the brand's head of marketing. Damson Madder uses more polished campaigns to draw in new customers and product-specific imagery to retarget existing customers. Repurposed user-generated content helps fill in storytelling gaps. In two recent videos repackaged as ads, creators Polly Sayer and Poppy Almond show off different outfits they wore during Copenhagen Fashion Week, providing a deeper look at how specific pieces and looks can be styled for everything from café hopping to meetings. 'If you looked at Instagram a few years ago and just Meta ads in general, it used to be like, how do you figure out your targeting to make sure that you target the right audience,' said Emanuel Cinca, founder and chief executive of the Stacked Marketer newsletter. 'It's changed in the past year or so, where almost 80/20 percent of the performance is given by how good your creatives are.' Polished Campaigns A top-performing Instagram ad from With Nothing Underneath's summer 2025 campaign. (With Nothing Underneath) A still from Damson Madder's top-performing January 2025 campaign. (Damson Madder) A still from Set Active's spring 2025 "Coastal Countryside" campaign. (Set Active) When advertising on Instagram, the biggest challenge is getting people to notice an ad when they're quickly scrolling. Brands need to ensure their personality shines through so audiences can quickly get to know their brand identity and also remember them more easily. With these campaigns, consistency in aesthetic and tone of voice goes a long way. Women's shirting brand With Nothing Underneath produces all of its imagery in the brand's signature film camera style, which can have a soft, diffused look that appears more organic than digital photos. It also helps keep costs down; images from a summer 2025 campaign shoot in the South of France were used for both paid ads and posts on its page. One of those ads, which featured a photo of a woman sunning herself overlaid with with the quote 'To be worn effortlessly, without thought or anything underneath,' had 28 percent lower cost per acquisition than its average ad. 'When they get hit with an ad, it would be so weird for them to be hit with something that was not from the same shoot, with a different tone of voice and super corporate copy when they're used to our tone of voice,' said Pip Durell, With Nothing Underneath's founder. 'Our tone of voice is very British … It's a little tongue in cheek. It's not that serious.' Damson Madder uses campaign imagery that tells a story and leans into its playful, quirky style to draw new shoppers in. In January, for instance, it released one of its top-performing campaign carousel ads of 2025 featuring models faced with the slightly surreal chaos of returning to the office after the holiday season. 'Stuff that has some storytelling and intrigue, but is also really beautiful, slick, inspirational fashion campaign imagery and video … is what really draws customers in at the top of the funnel,' said Shepherd. User-Generated Content A UGC video posted during Copenhagen Fashion Week, which Damson Madder repurposed as an ad. (Damson Madder) One of Lisa Says Gah's UGC-style ads produced in-house. (Lisa Says Gah) A college ambassador video Set Active repurposed as an ad. (Set Active) Many brands have turned to repurposing user-generated content to create ads that feel less pushy. The original videos are mostly non-sponsored posts made by influencers walking viewers through a product's functionality or offering styling tips, although some brands are creating in-house versions starring team members. To grow that strategy, brands are getting more strategic about how they work with creators to re-use product content they post. Instead of overloading on gifting, as consumers get better at sniffing out inauthentic sponsored posts, brands are developing longer-lasting partnerships with creators who can choose to post about a product if they wish, and repurposing styling or educational videos that emphasise a product's utility. 'We've done that in the past … where 1,000 people would post the same thing on the same day,' said Vicky Boudreau, founder of micro-influencer platform Heylist. 'Now if you do a campaign asking everybody to post the same messaging within the same format, it looks super staged.' Set Active sees user-generated videos working 'because consumers can see how it moves, how it flows, how it fits into a daily life,' said Johnson, and the brand has recently scaled this content to make up 25 percent of its ads, up from 15 percent. The brand directly collects videos created by its community, and then requests usage rights. Some brands have even taken to producing content in-house that mimics what users might create. One of Lisa Says Gah's top five performing campaigns in the past year, for example, featured the brand's creative producer modelling the Jenny dress, and generated a $6 return — while its typical return on ad spend has been $5 for the year thus far. Product-Focused Imagery A Damson Madder ad highlighting some of its accessories. (Damson Madder) A Lisa Says Gah ad highlighting pieces from its summer collection. A Set Active video ad featuring pieces from the brand's core collection. (Set Active) Brands are learning when to push product-specific imagery — whether flat-lay product images or e-commerce product shots — which were once known to clog users' feeds but can be effective at converting shoppers who are already familiar with a brand. While Spanish womenswear brand Hand Over primarily focuses on campaigns and creator content, it uses product shots 'when we feel people need to just add it to the cart, maybe on Black Friday or a day after a drop,' said Lucia Mac Lean, the brand's creative lead. Product-focused visuals can be similarly effective in a video format. One of Set Active's top-performing ads is an 11-second video overlaid with the caption 'pov: your summer 2025 capsule wardrobe has arrived,' which showcases how a variety of pieces from their most recent collection can be styled. Whether a brand is producing polished campaigns, repurposing user content or drilling down to product-specific imagery, it needs to ensure its ads are reaching consumers at the right point in their shopping journey. New AI tools are helping brands quickly put an ad in front of a group of customers and see how they respond to it before pushing the ad out to a larger pool of users, said Cinca from Stacked Marketer. 'The biggest benefit is just the ease of testing,' he added. The tools are also helping brands reach larger audiences on Instagram, Meta's Pimentel said. 'Instead of like 100 people, where we look to see who among these 100 people are right for your ad, for your business? Who might convert? We actually can do that at a much larger scale,' she said. While many brands are still figuring out how much AI targeting they want to use, especially around tools that tailor the content of ads to specific customers, it's important to continue prioritising the quality of their content. 'It's reached a point where, really, the creatives are what matter the most,' said Cinca.
Yahoo
5 hours ago
- Yahoo
Iris Ventures Leads Multimillion-dollar Investment Into Fast-growing Wellness Platform Healf
— Healf, a leading online retailer selling premium wellness products, has closed a multimillion-dollar funding round led by Iris Ventures, an international growth equity firm specializing in next-generation lifestyle and health-focused brands. Launched four years ago by brothers Lestat McCree and Max Clarke, Healf has become one of the U.K.'s fastest-growing well-being companies. It has built a reputation for its polished curation, clear communication and a personalized approach to well-being. More from WWD The Top Five Health and Wellness Trends in 2025, According to The Vitamin Shoppe Farfetch Pushes Into South Korea, One of the World's Biggest Luxury Markets EXCLUSIVE: Beekman 1802 Founders Release Book 'G.O.A.T. Wisdom: How to Build a Truly Great Business' The company has been able to scale quickly in what remains a fragmented market in the U.K., populated by pharmacies and retail chains that are often cluttered with product — and the opposite of aspirational. Healf has a growing community of 325,000 customers and 282,000 followers on Instagram, and is on track to post $100 million in revenue by the end of 2025. The plan is to expand Healf across Europe and capitalize on the booming wellness trend. The personal health and well-being category alone is estimated to be worth $1.8 trillion globally. Healf's approach is to help people take control of their health with a holistic approach that's focused on the basics: eating, moving, sleeping and mindfulness. The site stocks more than 4,000 curated products to tend to those needs, and helps customers personalize their approach. Healf is also packed with slick editorial images and articles on how to lower cortisol levels naturally; special massages for lymphatic health; and how to bring 'more brain-soothing beauty into your life.' Customers take surveys to help them target the best remedies, and there is also an AI assistant that doles out recommendations about gut health, sleep habits and how to manage stress and anxiety. McCree said he and Clarke started the company because 'well-being shouldn't feel overwhelming — but it so often does. From Day One, Healf has been dedicated to cutting through the noise with simplicity, credibility and curation.' He added that the company's trademarked Four Pillars strategy focused on eating, moving, sleeping and mindfulness acts as a compass, and helps the founders deliver on quality, service and product offerings. Clarke said he and his brother were inspired by their own well-being journeys and have experienced the 'tangible and synergistic benefits that accompany a holistic approach to well-being — a major unlock we believe all consumers deserve access to.' Florian Wojewodzki, partner at Iris Ventures, said 'we quickly understood that Max and Lestat were a rare breed of founders. They are mission-driven brothers exemplifying laser focus and militant execution at every turn. 'Their uncompromising pursuit of product, innovation and customer journey excellence has been a masterclass, and propelled Healf to the forefront of health and wellness disruption. The company's highly engaged and growing community is a testament to its standout offering and the consumer trust it has so deservedly earned,' Wojewodzki said. Montse Suarez, founder and managing partner of Iris Ventures, said that 'with smart retail curation, personalized tech, and habit-forming products, wellness is no longer an add-on — it's seamlessly woven into everyday life. We're seeing a powerful shift from reactive fixes to proactive strategies. 'Max and Lestat recognized this early on and, with unwavering focus on excellence, have rapidly built an exceptional business. We're proud to partner with them and to help shape the future of well-being together,' she said. Iris Ventures is a thematic fund targeting European, U.K. and U.S. high-growth customer-centric brands and tech-enabled solutions across consumer sectors including beauty, health, wellness, family, lifestyle, nutrition, daily tech and modern commerce. Recent investments have included Maurten, a global sports nutrition company based in Sweden; Biomel, a plant-based gut health brand; and Superlativa, a drug- and hormone-free supplement that aims to help manage stress and regulate women's levels of cortisol. Best of WWD Harvey Nichols Sees Sales Dip, Losses Widen in Year Marred by Closures Nike Logs $1.3 Billion Profit, But Supply Chain Issues Persist Zegna Shares Start Trading on New York Stock Exchange Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
