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‘Obsessed': Top burger chain launches into Coles
It's a great day for Aussie burger fans, as Grill'd officially launches its burger patties in supermarkets. Partnering with Coles, the well-known burger chain has introduced its popular patties into 850 Coles stores nationwide from today, August 6. The first option available is the Signature Beef Burgers 2-pack, made from premium Aussie beef and priced at $8, which breaks down to $4 per serve. For those wanting something a bit more special, there are the Premium Wagyu Burgers with Caramelised Onion 2-pack, featuring juicy wagyu with a sweet twist, available for $10 or $5 per serve. The Signature Beef Burgers 4-pack offers a cost-effective choice, perfect for families, priced at $12.50 or $3.15 per serve, though this pack is only available in select stores. The burgers will be located in the meat section, and for the first four weeks, they'll be $1 off the regular price. Grill'd Founder and Managing Director, Simon Crowe, said he's 'always had interest' in expanding into supermarkets and there has been demand for a while. 'The timing and opportunity had to be right for both Grill'd and Coles. Not all our customers live close to a Grill'd restaurant and they ask me often, 'Can you launch a restaurant in my suburb?'' he tells 'Partnering with Coles has allowed us to take the next big step in our mission to make our healthy, delicious burgers more accessible to all Australians.' Coles' research shows that over half of Aussies say they're interested in recreating their own version of restaurant or takeaway food at home. Mr Crowe explains that the decision to launch into Coles was driven more by this increase in interest for 'fakeaway' rather than cost-of-living pressures. 'We actually see our restaurant sales increase in tougher times, so it's not a cost-of-living issue,' he says. 'However, we know Australians are after both options; ways to enjoy their favourite restaurant flavours at home – whether for convenience or familiarity – and also dining out to experience that unique restaurant vibe, which we absolutely prioritise.' Foodies online have already started buzzing about the launch. After Coles' TikTok teased the release on Tuesday, comments flooded in from people eager to try the burgers. 'OBSESSED with this collab, thank you!' said one. 'Yum,' said another, while one user called the move 'iconic'.
