‘Tyrell-ble': Beloved chip brand Tyrrells pulled from major Australian supermarkets due to low demand

7NEWS

28-07-2025

Australians have been caught off guard by the quiet disappearance of a beloved chip brand from supermarket shelves without warning.
UK -born snack brand Tyrrells has been pulled from Woolworths, Coles and IGA stores, without an official announcement.
The change was spotted by a frustrated Reddit user who posted about it last Thursday.
'Gone from their shelves without warning or even clearance tags. Didn't even get a chance to stock up,' the user wrote.
'These were f****** good, made in Australia with Aussie potatoes, and at $3.80 for 165g. Price does what it says, without stupid price hikes and fake offers.'
Other users echoed the disappointment.
'WHAT! OUTRAGE! They were the only chips I bought,' one comment read.
'These are the king of chips and I am heartbroken,' another said.
'Damn, that's really disappointing. They were the best chips on the shelves,' a third added.
'Absolutely unacceptable. These are the only good chips,' someone else chimed in.
'That's tyrell-ble,' another joked.
Snackbrands Australia, the maker of Tyrrells, confirmed the brand has been discontinued due to low demand.
'We always aim to bring delicious snacks to our consumers in line with their needs, however we sadly had to retire the Tyrrells brand from market due to insufficient levels of consumer demand,' the company said in a statement.
'We realise that there will always be true lovers of the brand out there however we need to balance the requirements of our consumers as well as our retail partners when making these tough decisions.'
Both Coles and Woolworths confirmed to 7NEWS.com.au they are no longer stocking Tyrrells chips.
7NEWS.com.au has also reached out to IGA for confirmation.
Snackbrands said Tyrrells will still be available 'for the foreseeable future' in some Harris Farm stores, and suggested fans try their other products.
'The good news is that we continue to innovate and offer great alternatives under our Kettle and Natural Chip Company brands,' a spokesperson added.
Tyrrells chips can still be found on Amazon, with nine 165g bags of the classic Pot Crispy Salted flavour currently available for $15.86.
Some Reddit users reported spotting a few bags at 7-Eleven and The Reject Shop.
Tyrrells, originally founded on a farm in Herefordshire, England in 2002, is known for its hand-cooked, premium potato chips made from locally grown ingredients.
The brand entered the Australian market in 2014, initially importing products from the UK.
From 2016, following its acquisition of Yarra Valley Snack Foods, Tyrrells chips were made locally in Victoria using Australian potatoes.
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