Some A-listers have revealed their plastic surgery secrets but there's a dirty habit wellness-mad celebs won't admit to

The Sun

a day ago

IT'S quite a smoke screen even by modern celebrity standards.
I'm talking about the buff and beautiful quick to extol their clean-living credentials and - often commoditise them - while indulging in one very dirty habit.
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Yes, I'm talking about smoking.
Take singer Dua Lipa – pictured lighting up in Paris earlier in the year and last week in Mallorca, all at odds with the virtuous daily routine of ice baths and slurping uber trendy colostrum milk, revealed to Vogue magazine recently.
Not to be outdone, on-and-off again smoker model Bella Hadid 's 10-step morning ritual, full of woo woo details from fulvic detox drinks to sage smudging (don't ask), but predictably no mention of her daily vape.
And, what about ostensibly health-conscious Rochelle Humes? The co-founder of matcha tea and lifestyle brand, Cloudcha, has been tight-lipped on the subject ever since being caught puffing away outside a London restaurant back in 2021.
Yes, even in these oversharing times when big names blab about their cosmetic procedures and namecheck their surgeons, the stigma around cigarettes - the original appetite suppressants long before Ozempic came to town - is rife.
No one, it seems wants to be accused of thinking more about their waistline than their lung health or spark speculation that their lithe physiques are down to anything but iron will and Reformer Pilates.
And inevitably things can be even more cloak and dagger when it comes to those raking in the big bucks from their uber lucrative side hustle.
Step forward, Jennifer Aniston, whose health-oriented endorsements are rumoured to make up half of her current $20 million annual income.
Remember when the actress's then-husband, Justin Theroux, posted a video of her smoking on her 53rd birthday in 2022?
The incriminating footage – played out to the beat of Taylor Swift's 'Look What You Made Me Do' was hastily deleted, no doubt to protect a $300 million dollar brand that shows little sign of waning.
Now at the age of 57, the former Friends star is back as the face of premium bottled water brand, Smartwater, and airing her ripped size two body in a new shoot for exercise brand, Pvolve, which she credits with getting her in the best shape of her life.
Cigarettes may once have been welded to many a supermodel pout in the '90s without any judgement, but these days they are more likely to come with a trigger warning.
New documentary, Oasis Definitely, to mark the band's 25th anniversary tour, felt it necessary to warn viewers of scenes showing 'people smoking cigarettes and drinking alcohol throughout' – presumably for those sensitive souls who have only known a life since the indoor smoking ban.
And I wouldn't put too much steer on singer Charlie XCX urging fans to embrace their inner brat with a 'packet of cigs and a Bic lighter'.
It's a rare ripple of rebellion which will make little dent on
those both riding the wellness bandwagon and buying into it as health titan Gwyneth Paltrow knows only too well.
The 52-year-old former actress who founded her $250 million Goop brand in 2008 has, of course, been keen to distance herself from her heavy smoking youth.
Well, that vice was never going to sit well amongst the endorphin oil, sauna blankets and mouth tape (used to promote nasal breathing during sleep) sold on the website.
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In 2022, when interviewed by Holly Willoughby on her podcast, By The Light Of The Moon, Paltrow blamed her nicotine addiction on that age-old stress of being a multi-millionaire, Brad Pitt dating-
Hollywood actress.
She further revealed that she went on to allow herself a light American Spirit cigarette on Saturday nights in 2013 – before giving up completely – the kind of reformation lapped
up by Goop fans awaiting every new hack and product drop.
Meanwhile, it's worth noting that not-so-secret smoker and perennial party girl Kate Moss's beauty and wellness brand, Cosmoss folded last month.
Launched in 2022 with products including 'aura mist' sprays and signature tea blends – it's a rare flop for the Croydon-born supermodel who usually has the commercial Midas touch.
An authenticity fail? Perhaps her hedonistic reputation was simply too entrenched while being regularly snapped smoking and vaping away around the capital – and even just this week in Ibiza doesn't help.
As many celebrity puffers have discovered if you really can't quit then you need to be discreet because you are only ever a puff away from being papped.
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