OpenAI Strikes Partnership to Bring Stargate to Europe
Dubbed Stargate Norway, the project is expected to house 100,000 Nvidia NVDA 0.85%increase; green up pointing triangle graphics-processing units by the end of next year. OpenAI is partnering with AI infrastructure company Nscale Global Holdings and industrial group Aker to set up the facility in Kvandal, just outside Narvik in northern Norway.
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TechCrunch
29 minutes ago
- TechCrunch
Google denies AI search features are killing website traffic
Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers' sites. But Google on Wednesday denied that's the case, at least in aggregate. Instead, the search giant says that total organic click volume from its search engine to websites has been 'relatively stable' year-over-year and that average click quality has slightly increased. 'This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic — often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search,' writes Google VP and Head of Search, Liz Reid, in a new blog post. Though Google hasn't shared any specific data to back up its conclusions, even if we assume Google's claims to be true, this doesn't necessarily mean that AI isn't having an impact. Even Google has to admit this, as Reid acknowledges that 'user trends are shifting traffic to different sites, resulting in decreased traffic to some sites and increased traffic to others.' That word 'some' is doing heavy lifting here, as Google doesn't share data about how many sites are gaining or losing. And while chatbots like ChatGPT have certainly seen traffic increase in recent months, that doesn't mean online publishers aren't suffering. Image Credits:Google Google has been revamping its search engine for years to answer more questions directly on the search results page, and now does so with AI through its 'AI Overviews' that appear at the top of search results. Google also allows users to interact with an AI chatbot for some queries. Yet Google denies that this is significantly reshaping the search landscape. Rather, it points to users shifting their attention to other sites to start their queries. Reid explains, 'People are increasingly seeking out and clicking on sites with forums, videos, podcasts, and posts where they can hear authentic voices and first-hand perspectives.' Reading between the lines, it seems like isn't necessarily people's first stop on the web these days. But that's something we've known for some time. Back in 2022, a Google exec even said that social sites like TikTok and Instagram were eating into Google's core products, like Search and Maps. 'In our studies, something like almost 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search,' said Google SVP Prabhakar Raghavan, who ran the company's Knowledge and Information organization at the time (he is now its Chief Technologist). 'They go to TikTok or Instagram,' he noted. Google has also long been worried that had become people's first stop for online shopping searches, and had become the first stop for researching topics of interest. Over many years, the company has tried to come up with compelling features for both consumers and retailers that would attract more users to Google Shopping. These efforts have included universal shopping carts, local inventory checks, deal finders, shopping from product images on websites, and more. It even made its Shopping listings free for merchants in 2020. Meanwhile, as users complained that Google Search quality was declining, the search giant was seeing so much demand for Reddit that it finally added a 'Reddit' filter to allow users to narrow down results on relevant search queries. (Now that filter simply reads, 'forums.') So perhaps there's some truth in Google's denials — it's not AI that's entirely responsible for killing search. Search was already dying. Close-up of a person's hand holding an iPhone and using Google AI Mode, an experimental mode utilizing artificial intelligence and large language models to process Google search queries, Lafayette, California, March 24, 2025. (Photo by Smith Collection/Gado/Getty Images) Image Credits:Smith Collection/Gado / Getty Images Google's new blog post also attempts to move the goal posts a bit about what it means for websites receiving Google's clicks. Now, instead of counting clicks, it wants publishers to think about click quality. The company says average click quality has increased, and Google is sending 'slightly more quality clicks' to websites than a year ago. (Google explains that a quality click is one where users don't quickly click back — they stay and read.) How much of an increase, though, Google doesn't say. The company only points out that when people click through on an AI response to the source, they're more likely to dive deeper, so those clicks are more valuable. What's more, Google paints AI as an opportunity for web publishers to gain increased exposure, saying that '…with AI Overviews, people are seeing more links on the page than before,' as Reid writes. 'More queries and more links mean more opportunities for websites to surface and get clicked.' But AI, while a growing referral source, isn't yet making up the difference in terms of clicks, reports have shown. One recent study from Similarweb indicates that the number of news searches on the web resulting in zero clicks to news websites has grown from 56% (when Google launched AI Overviews in May 2024) to 69% as of May 2025. Image Credits:Similarweb Google appears to knows this is a trend, too, as it recently launched a product for publishers that helps them monetize their dwindling traffic in other ways that don't rely only on advertising, like micropayments or newsletter sign-ups. The fact that Google is pushing this 'AI is not the end of search traffic!' PR now only makes the situation seem more dire. It's as if Google wants publishers to believe not what their own eyes — and graphs and charts — tell them, but instead take comfort in the fact that Google still sends 'billions of clicks to websites' every day, just as the post claims.
Business Insider
30 minutes ago
- Business Insider
Vibe coding is the future — just don't trust it (yet)
In late June, the CEO of a tech startup halted all software development at the company. He wanted to ensure every team member who worked with code was up to speed on the latest trend: vibe coding. "You start to realize, wow, these things could move way faster," Rowan Trollope, the CEO of Redis, a software company, told Business Insider. He immediately approved the use of all AI-assisted coding tools. Then the company launched a weeklong hackathon that challenged teams of employees to "use all the latest and greatest AI technologies to do something cool," Trollope said. Companies have found, however, that despite the excitement — and the millions in funding pouring into vibe coding companies — the technology is still limited. So, many CEOs are developing new policies and tools to maximize the benefits of vibe coding while mitigating the pitfalls. Vibe coding is when developers (or anyone, really) prompt AI to generate code. In a survey of hundreds of engineers in May, Jellyfish, a software intelligence platform, found that 90% of them had integrated AI into their work, up from 61% just a year ago. Vibe coding is now a marketable skill in Silicon Valley. Companies from Visa to Reddit to DoorDash are posting jobs that require vibe coding experience or familiarity with AI coding tools. Meta now allows job candidates to use an AI assistant in their coding interviews. The term was coined by OpenAI cofounder Andrej Karpathy in February. "There's a new kind of coding I call 'vibe coding,' where you fully give in to the vibes, embrace exponentials, and forget that the code even exists," Karpathy wrote in a post on X. "I just see stuff, say stuff, run stuff, and copy-paste stuff, and it mostly works." Limits to the technology remain, however. Though vibe coding promises quick productivity gains and allows people with little coding experience to create software, tech executives say AI is still prone to mistakes, often writes unnecessarily long code, or lacks the proper architecture. So Trollope and other tech CEOs have had to introduce parameters for its use. Trollope said vibe coding is best for building proof of concepts, writing tests, and validating existing code, but not necessarily developing any of the company's core software. "It's still not in a place yet where we would trust it with our core technology," he said. While still limited, this new, more freewheeling approach has gained momentum in part thanks to the money flowing into vibe coding platforms. Last month, Anysphere, the company behind Cursor, an AI-assisted code editor, announced a $900 million Series C fundraise at a $9.9 billion valuation. Wix, a web-development platform, announced that it had acquired the vibe coding platform Base44 for $80 million. Replit, a code editor, saw revenue grow fivefold in September after it released Agent, a coding assistant that works with natural language prompts. By June, the company landed a new $250 million funding round that brought its valuation to $3 billion, according to Forbes. Swedish vibe coding startup Lovable, one of Europe's fastest-growing startups, raised $200 million in Series A funding in July at a $1.8 billion valuation, according to PitchBook. The funding frenzy pushed AirTable, a database development platform, to relaunch last month as a fully AI-native platform. As part of the overhaul, the company created an app-building assistant called Omni for vibe coders. It allows developers to "conversationally vibe generate the app they want, but understand what's been generated all the way down to the data and logic layer as well," AirTable said in a blog post announcing the overhaul. "There's still a question of: Is that an AI tourist attraction? Is it going to be durable? Is it going to be high churn?" AirTable CEO Howie Liu told Business Insider. But "all these people are coming in and pulling out their credit cards to try it out." For AirTable, "not fully reinventing ourselves is kind of like a guaranteed path to obsolescence," Liu said. With the launch of Omni, Liu also saw an opportunity to correct some of the problems that come with vibe coding. With vibe coding, "you're not really inspecting the code, you're not really thinking about the technical architecture, you're just telling it what you want it to build and kind of like clicking the 'I'm feeling lucky button,'" Liu said. "The magical thing is like the AI has gotten good enough that it seemingly just works some of the time." But even apps that "seemingly work" can be riddled with errors and security vulnerabilities at their deeper, infrastructure layers. In a perfect world, developers could leverage artificial general intelligence to code apps given the breadth of information that developers need to reason through, Liu said. Until then, developers need a "two-way feedback loop between the agent that is building the code, or building the app, and the user, the human, who's guiding it and saying, 'here's what I actually want you to build.'" At Redis, humans are convening internal groups to share best prompting practices to improve their part of the equation, Trollope said. "I think people do go on a journey where you start very small and you very quickly realize the prompts can get longer and longer and more and more complicated," he said.
Forbes
30 minutes ago
- Forbes
AI For Coaches: 5 Essential Moves To Avoid Being Replaced
Clients want outcomes. That's why they get coaching. Even if they don't know exactly what outcome, they have an idea. They want to stop feeling confused or lost. They want to be more present and less disconnected, or move from short term thinking to long term thinking. They want to make more money, easier and faster, or have more time to spend with their family. Coaches provide empathy, accountability and a sounding board, sure. But your friends can do that. Your dog can too. The coaches who survive 2025 and beyond are not the ones clinging to romanticised ideas of what a coaching relationship 'should' include. They are the ones figuring out how to get the best outcome for their clients, in the fastest and most effective way. Those in the know understand AI is coming for coaches. Here's what to do. How to survive (and thrive) in the AI era as a coach: 5 essential components If you have to be in front of your client to help them reach a transformation, your business is not sustainable. Either you'll burn out or they won't be able to afford it. Neither of you win. Most people don't need to be taught, they need to be reminded. They don't need brand new approaches, they need to take consistent action on the same ones. To scale beyond your time as a top coach, make use of AI to create digital assets. Your unique genius, accessed by clients in multiple formats (including these 10). Create mini courses, newsletters, helpful guides. Everything you recommend, every framework you follow, every question you ask. No, this is not going to replace your in-person sessions. But you'll be adding so much value around them, your clients will make progress like never before. Plus, you won't need to be on call and they get unlimited help. Create an ecosystem of upsells and downsells that scale. Start building. You are not available at 11pm or 5am. But your clients want your thoughts on their challenge whenever it crosses their mind. Be omnipresent with clever use of AI. No deception, no trickery. Upload your signature content into an AI tool that replicates you and creates an AI coaching experience. Once your client goes to ChatGPT for guidance, anything could happen. They get generic advice, questionable reframes and they go off track. But when they engage with the AI coach version of you, they hear a consistent message that keeps them going in between sessions. Leverage AI coaching, based on your methods, so your clients make progress when you're asleep. Create this weekend with a specialist tool like Coachvox. Plenty of coaches have figured out social media. They are posting regularly to win clients and have their message shared. Many aren't sharing unique messages, they're just shouting the loudest. And people are listening. Don't let less qualified coaches steal attention from you. Don't let them hook your clients. Show up on social media with the help of AI. You have everything you need in your current week. If you're creating content from scratch, you're ignoring your ace cards. Coaches delivering sessions every single week don't need to do this. Your client calls contain every question you've asked, every reframe you've given, every breakthrough you've helped someone achieve. Use this information, with permission, of course. First step: Take your (anonymised, unidentifiable) coaching call transcripts and turn them into posts that resonate with dream clients. Use ChatGPT, Claude, or your own AI. Get inside their heads and stay there. Grow on social media to attract inbound leads with people who just feel like you 'get' them. Your clients expect you to use AI. Those that are switched-on to technology know that it can enhance your memory, understanding and analytical skills. It can spot patterns, read between the lines, and see things you might miss. AI isn't your competition, it's your companion. Make use of GoogleLM, Claude Projects or OpenAIs GPTs to create client areas. Definitely (and this is important) remove identifying information. Consider using pseudonyms for each client. But don't overlook the valuable information you could gather from the words they say and the beliefs and fears they repeat. Safely and securely (and with their permission) store session information where you can ask questions of it. Get your own AI coaching assistant. Be open to learning, help your clients achieve success. You're not here to spend hours at your laptop, creating content and sending emails. Most of them are surplus to requirements. Not only can you automate your content creation, with simple automations (set up using Zapier and Make) that send data to an LLM and then to your document or social media platform of choice, but your scheduling communications can be automated too. When someone books their session, have it trigger an email sequence that reminds them how to show up, what you discussed last session, and encourages them to engage with your AI. Your job is to turn up and run the session. Use your superpowers. Be your awesome coach self, not your own marketing assistant. Stop doing tasks a robot could do. Instead, give them to a robot. Ask your VA to figure it out. Zap your way to success and free up your time. Automate the admin. AI for coaches: protect your coaching business with AI Your choice is simple. Become irreplaceable by combining your unique genius with AI. Secure outcomes for clients, faster and easier than ever before. Or lose out to AI, and other coaches that use it. Build digital assets that share your methods far and wide, then charge for implementation. Create the AI version of you as a lead magnet, or to add value to clients. Write social media content based on your transcripts, leverage AI-powered coaching for better results, and automate everything that doesn't need to be you. You'll be relieved you started today.
