logo
Gulf Bank unveils Ramadan program "Our Traditions Always Bring Us Together"

Gulf Bank unveils Ramadan program "Our Traditions Always Bring Us Together"

Zawya23-02-2025

Najla Aleisa: "We take pride in being the bank closest to the community and remain committed to upholding social sustainability standards."
We dedicate our time, resources, and efforts to preserving our traditions under the theme "Our Traditions Always Bring Us Together."
Distribution of Iftar meals to those in need over 20 days, along with Ramadan Machla packages for the community and customers.
Organizing sports activities to promote a healthy lifestyle and encourage fitness throughout Ramadan.
Supporting small businesses through "Nuqsat Al-Khaleej" and celebrating Gargee'an with children.
As the holy month of Ramadan approaches, Gulf Bank introduces its special program, 'Our Traditions Always Bring Us Together', offering a variety of charitable, social, and sports activities aimed at promoting humanitarian and social values, bringing joy and benefit to the community.
Mrs. Najla Aleisa, Chief Marketing Officer at Gulf Bank, stated: "As part of our commitment to reinforce social sustainability, we have developed a comprehensive Ramadan program featuring charitable, social, and sports initiatives, supported by Gulf Bank's volunteer team, 'Sawa'ed Al-Khaleej.'"
She further emphasized that Gulf Bank has declared 2025 the "Year of Giving," highlighting generosity as a fundemental humanitarian value. "We are committed to dedicating our time, resources, and efforts to preserving our cherished traditions under the theme ' Our Traditions Always Bring Us Together,'" she added.
The Ramadan program includes:
Iftar Meal Distribution
As part of its Ramadan initiatives, Gulf Bank will distribute Iftar meals over 20 days, providing support to those in need who may face challenges in securing a meal after long hours of fasting.
"Machlat Ramadan" Grocery Package Distribution
As part of its Ramadan initiatives, Gulf Bank, in collaboration with its partners, will distribute "Machlat Ramadan" (Ramadan grocery packages) over four days before and during the holy month. This initiative reflects the spirit of generosity and encourages community participation in charitable giving.
"Joy Land" Initiative for Underprivileged Families
In support of underprivileged families, Gulf Bank is taking part in the "Joy Land" initiative, providing essential household items and Eid clothing to families with limited income. This initiative seeks to enhance their well-being during Ramadan by meeting their basic needs and bringing joy to their celebrations.
Encouraging Sports and a Healthy Lifestyle
Gulf Bank's Ramadan initiatives go beyond charitable giving, incorporating sports activities that promote health and fitness within the community. The Bank plans to organize various sporting events to encourage individuals to stay active and maintain a healthy lifestyle during Ramadan. These activities aim to inspire people to prioritize their well-being, especially during a month that brings shifts in daily eating habits.
Empowering SMEs Through "Nuqsat Al-Khaleej"
Gulf Bank continues its commitment to fostering innovation and driving sustainable economic growth. Through "Naqsat Al-Khaleej," the Bank will support small and medium enterprises (SMEs) by providing them with opportunities to showcase their businesses, gain visibility, and access valuable resources that contribute to their growth and success.
Gargee'an Celebrations for Children
Gulf Bank will celebrate Gargee'an with special festivities, bringing joy to young Neo account holders and embracing one of Ramadan's most cherished traditions. To extend the spirit of giving, dedicated celebrations will also be held over two days for children with disabilities and orphans, creating unforgettable moments of happiness.
Astronomical Ramadan Crescent Sighting
In a special initiative, Gulf Bank will partner with a renowned astronomer to offer the public a firsthand experience in sighting the Ramadan crescent. This event will provide a deeper understanding of the astronomical aspects of moon observation during the holy month.
Ramadan Graish for Media Partners
In appreciation of the media's vital role, Gulf Bank will host a special Graish gathering to honor journalists and media representatives. This event aims to foster stronger relationships and recognize their contributions in highlighting the Bank's Ramadan initiatives.
Community Iftar Gatherings
As a gesture of appreciation for institutions that contribute to community growth, Gulf Bank will host Community Iftar Gatherings at various workplaces. This initiative recognizes organizations that play a vital role in supporting society while fostering a sense of unity and collaboration.
Annual Employee Ghabga
Gulf Bank values its employees as its most valuable asset. To honor their dedication, the bank will host its Annual Employee Ghabga, providing an opportunity to celebrate their hard work and foster team spirit.
'Awaidna' – A Celebration of Tradition
Continuing its annual tradition, Gulf Bank has released a special Ramadan song, 'Awaidna'. This year's song beautifully weaves together Kuwait's national, religious, and social celebrations, honoring the country's National Day, Liberation Day, and the timeless Ramadan traditions cherished by generations. This initiative highlights Gulf Bank's enduring connection to Kuwaiti society, reflecting its commitment to being "Always With You."
Mrs. Aleisa concluded by stating, 'We take great pride in being the bank that is closest to the community and remain committed to launching impactful initiatives that foster social connections, empower small businesses, and promote a healthy lifestyle throughout the holy month of Ramadan.'

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Gulf Bank organizes fire safety workshop with Kuwait Fire Force to raise security awareness and fire prevention
Gulf Bank organizes fire safety workshop with Kuwait Fire Force to raise security awareness and fire prevention

Zawya

time2 days ago

  • Zawya

Gulf Bank organizes fire safety workshop with Kuwait Fire Force to raise security awareness and fire prevention

As part of its ongoing commitment to promoting safety awareness, Gulf Bank recently organized a fire safety awareness workshop for its employees, in collaboration with the Kuwait Fire Force. The session was led by Major Mohammed Aseeri from the General Department of Public Relations and Media, who addressed several key topics related to safety procedures, emergency response strategies, and fire prevention methods in enclosed spaces. The workshop covered essential information about the most common causes of fires and how to prevent them. It also highlighted the proper actions to take in the event of a fire until emergency teams arrive on site. Emphasis was placed on the importance of quick and informed responses, as well as the correct use of safety equipment available on the premises. This initiative reflects Gulf Bank's ongoing commitment to maintaining a safe and healthy workplace, while enhancing employee awareness on how to respond effectively in emergency situations, in collaboration with official safety authorities. Towards the end of the session, Gulf Bank presented a commemorative plaque to the representatives of the Kuwait Fire Force, in recognition of their crucial role in protecting the community and their courageous efforts in safeguarding lives and property. Gulf Bank aims to be Kuwait's leading bank, fostering a diverse and inclusive workplace to deliver exceptional customer service while contributing sustainably to the community. Through its extensive branch network and innovative digital services, the Bank empowers customers to conduct banking transactions conveniently and efficiently, ensuring a seamless experience. In alignment with Kuwait Vision 2035, "New Kuwait," and its commitment to fostering collaborative partnerships, Gulf Bank is dedicated to driving robust sustainability initiatives across environmental, social, and governance (ESG) dimensions. The Bank is committed to implementing strategically selected and diverse sustainability programs both internally and externally.

Secrets of success for international brands in the Middle East
Secrets of success for international brands in the Middle East

Campaign ME

time5 days ago

  • Campaign ME

Secrets of success for international brands in the Middle East

The Middle East has become a hot bed for businesses looking to expand into new markets and tap into a consumer set open to new brands and experiences. A young and vibrant population, riding a wave of positivity, alongside governments with money and intent to invest in building infrastructure and opportunities makes it an exciting market to move into. But as global brands turn their attention to this region they must do so with an awareness of cultural nuances. Their approach to marketing and brand building cannot be a carbon copy of other territories – brands must adapt their messaging, trajectory and ambition. Putting customers at the centre of activity is a golden rule for brands no matter where they operate. And so, applying that tenet to the Middle East means respecting local values and attitudes – and demonstrating that through the brand's storytelling. Beyond advertising There are lessons to be learned from some of the biggest global brands that have successfully moved into the region. Take Nike for example – the global sportswear brand has not only featured athletes from the region in its advertising but also considered them in its product line. Nike's marketing campaigns in the region often feature local athletes and stories, building aspirational narratives that people can easily connect with. But it went one step further with the launch of the Nike Pro Hijab in 2017, catering to Muslim female athletes. This was a major milestone as it anchored the brand with an inclusion message that resonated deeply across the region. It demonstrated a genuine understanding and respect for the local culture and empowered women within it. IKEA has similarly taken a thorough approach to adapting for the local market. The furniture brand can teach us all some things about how to craft a 'glocal' strategy. In particular, cultural sensitivity is a must. While its core product range is consistent across the globe, IKEA still makes subtle but significant adjustments to fulfill local needs. These include larger furniture pieces and tailored options to accommodate bigger living spaces and family gatherings. It also makes sure that the selection of materials can accommodate the region's hot and dry climate. And in a similar way to many luxury brands, IKEA creates specific collections and campaigns for Ramadan and Eid. Adapting products and services to the local customer base and using local talent in advertising are important but if this is as far as it goes the risk is that cultural sensibility is a veneer rather than a strategy. The best practice adopted by some brands it to establish significant bases in the region and become local employers. Pepsi has a long history of success in the Middle East, with high market penetration. This is due to strong local investments in facilities, employing thousands of locals and sourcing within the region. PepsiCo is perceived as a global brand that wants more than just to sell products; it wants to be an integral part of the local economy and therefore, the local community. It has also invested in local R&D centres to tailor its product portfolio to local consumer preferences. Mistakes – some brands have made a few Some brands have come unstuck because they have expanded into the region thinking like westerners. Campaigns must appeal to an audience which admires global brands but is also fiercely proud of its local heritage, culture and values. Public sentiment can quickly shift and with it, loyalty. So, any brand serious about making its mark must monitor public sentiment. Social media is a useful tool here. And interestingly, one of the most successful brands in the Middle East – TikTok – is tapping its largest audience, the youth. TikTok has made huge efforts to connect with local influencers. The platform understood the rise of local trends and the importance of fostering local communities. The introduction of TikTok Shops has been a game-changer, especially in the Gulf's booming e-commerce market. TikTok has shown that it cares and nurtures the creative community in the Gulf. It ran the Creator Hub programme to discover and support new creators. Course correction for brands Entering new regions is not easy and even the most successful of brands can make missteps. When that happens, change. Course correction is not an admission of failure; it's a sign of responsiveness and strategic depth. Coming into the region with an open mindset will go a long way. When brands reposition to better reflect local aspirations, values or lifestyles they are more likely to be welcomed. Whether introducing modest fashion lines, halal food certification or Arabic language packaging, modifying products will help make global brands feel part of the region. Global brands need to be on the ground, employing local people and working with local partners and influencers – and then they will find the right tone of voice and approach. In a region as nuanced as the Middle East, the most successful global brands are those that listen, learn and evolve. By Nancy Villanueva, CEO, Iberia and Middle East, Interbrand

Gulf Bank offers Ayadi service at branches and ITMs with new mobile app features for Eid Al-Adha
Gulf Bank offers Ayadi service at branches and ITMs with new mobile app features for Eid Al-Adha

Zawya

time5 days ago

  • Zawya

Gulf Bank offers Ayadi service at branches and ITMs with new mobile app features for Eid Al-Adha

In celebration of Eid Al-Adha and to enhance the customer experience, Gulf Bank is proud to offer the traditional 'Ayadi' service at all its branches across Kuwait (excluding the Airport branch), as well as through its Interactive Teller Machines (ITMs). The Bank has made the 'Ayadi' service available at most of its branches across key locations in Kuwait, including its Head Office on Mubarak Al-Kabeer Street, Crystal Tower, Al-Adan, Salmiya, Jabriya, Fahaheel Xcite, Kuwait International Airport (Terminal 1), Mishref, Al-Shaab, Al-Fanar Mall, Abdullah Al-Salem Residential Area, and Sabah Al-Ahmad Branch. This service enables customers to withdraw new banknotes in denominations of KD 20, KD 10, KD 5, and KD 1, as well as KD 0.250 and KD 0.500, from various branches. Additionally, the first four denominations are available through Interactive Teller Machines (ITMs) to meet the high demand for new currency during Eid celebrations. Additionally, Gulf Bank provides its customers with the 'WAMD' and 'Pay Link' services via its mobile app, accessible both from the app's home screen and within its menu, offering a simple and convenient user experience. The Bank has also introduced the 'Eidiya' feature, allowing users to send Eid money to as many as five people in a single transaction, starting from the first day of Eid. Gulf Bank aims to be Kuwait's leading bank, fostering a diverse and inclusive workplace to deliver exceptional customer service while contributing sustainably to the community. Through its extensive branch network and innovative digital services, the Bank empowers customers to conduct banking transactions conveniently and efficiently, ensuring a seamless experience. In alignment with Kuwait Vision 2035, "New Kuwait," and its commitment to fostering collaborative partnerships, Gulf Bank is dedicated to driving robust sustainability initiatives across environmental, social, and governance (ESG) dimensions. The Bank is committed to implementing strategically selected and diverse sustainability programs both internally and externally.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store