Apple CEO Tim Cook on AI replacing the iPhones: It is difficult to see ...
Cook also stressed on the fact that Apple has investing in AI, particularly for enhancing the user experience across its ecosystem. He also pointed out that features like personalised Siri, on-device intelligence and AI-powered photography are an example of how Apple is working on integrating AI in the Apple devices without. Compromising on the privacy aspect.
iPhone still reigns supreme
Apple CEO Tim Cook also believes that this perspective overlooks the iPhone's role as an indispensable tool. "The iPhone is not just a phone; it's a camera, a computer, a wallet, a health monitor, and so much more," Cook explained. "It is the device that is with you 24/7. Rather than replacing it, AI will make the iPhone even more powerful and personal, acting as the hub for all these incredible AI experiences. It will be the ultimate AI companion, not its replacement."
The iPhone business posted exceptional results with $44.6 billion in revenue, up 13% year-over-year, setting a June record and shipping its 3 billionth iPhone since the product's 2007 launch. CEO Tim Cook highlighted the broad-based iPhone success, noting growth "in every geographic segment and double digit growth in emerging markets, including India, The Middle East, South Asia and Brazil.
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AI investments accelerate as Apple prepares for future
During the quarter, Apple significantly ramped up its artificial intelligence investments, with CFO Kevin Parekh confirming that AI represents "a significant portion of the driver of growth" in the company's increased capital expenditure. Cook emphasized AI's transformative potential, stating it's "one of the most profound technologies of our lifetime."
Apple has already released over 20 Apple Intelligence features and continues developing a more personalized Siri experience expected to launch next year. The company's approach focuses on deeply personal, private AI features that run directly on-device using Apple Silicon, with more advanced capabilities handled by Apple's private cloud compute architecture.
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