Boden shoppers bag 'different' summer dress that 'hides the tummy' for 50% less

Daily Record

17-07-2025

Shoppers can't stop gushing over this "fun" summer dress.
Summer fashion is all about vibrant colours and whimsical patterns. One such retailer impressing us with its seasonal collection this year is, of course, Boden.
To make matters even more exciting, the British firm is offering some massive savings right now, allowing shoppers to update their wardrobe with some stylish new pieces without breaking the bank.
Anyone who is looking to make a statement might be keen to bag the Alexa Maxi Shirt Dress, available in the enchanting vine pattern, that has been cut from £136 to £68, offering a neat 50 percent discount.
It is worth noting that other patterns on offer include pink peony, pony club and cheetah pop, but they are a touch pricier, while the ornate vine pattern is still full price at £129.
Falling to just below the calf, this "vibrant" frock offers a colourful mix that includes pinks, greens and purples, alongside an all-over floral and vine pattern that makes it look perfect for both casual and fancy functions.
Alexa Maxi Shirt Dress
£136
£68
Boden
Buy here
Product Description
Designed in a flattering fit-and-flare shape that contours the body, instead of clinging, it also comes complete with a detachable self-tie belt at the waist to create the perfect fit and a 'cinched' figure.
Crafted from a pure cotton material and featuring short puff sleeves, it's a breezy and breathable option for the hot summer weather. Meanwhile, two handy side seam pockets finish the design.
Designed in petite and regular, with sizes available from a four to 18, the Alexa dress would look ideal paired with some chunky sandals and minimal accessories when on holiday, or even at home in the UK at a BBQ or garden party.
Fashion fans who adore the romantic floral pattern and the style of the Boden dress can shop a similar alternative with Nobody's Child's White Floral Starlight Midi Dress that costs £85.
Meanwhile, high street retailer Next also offers a variety of floral-patterned shirt dresses to shop, with the White Stuff Green Rua Jersey Shirt Dress offering a more casual design for £65.
Those who'd like to take advantage of Boden's half-price discount on the Alexa Shirt Dress will be keen to know that it has amassed multiple glowing reviews from shoppers who say it "hides the tummy" and is "different" to anything else they have.
Fashion deal of the week
New Balance has just launched a massive sale ahead of the summer, with up to half-price off.
Hate that break in period with stiff footwear? Then look no further than the Unisex RC42 Shoes, said to be "comfy straight out of the box", that have been reduced from £90 to just £45, saving shoppers 50 percent off the original asking price.
Featuring the classic minimalist silhouette that can be worn with everything from denim jeans to leggings, these trainers have been particularly designed for those with an active lifestyle.
Crafted from a "lightweight" suede/mesh construction, they boast a low profile that is suitable for those who spend long periods of time on their feet, while the a padded tongue and cushioned rubber sole ensure all day comfort.
Finished with the classic signature 'N' branding on the side, the half-price discount covers two colours - granite with white and linen with sea salt. As of writing, sizes range from a four through to nine, including a few half-sizes.
Shoppers can't stop praising the New Balance RC42 Shoes, as they have earned a 4.2 rating and glowing reviews for their "comfortable" design that means they "don't even have to break them in."
One five-star review read: "Very cute and comfortable right out of the box. On trend and has a somewhat cushioned midsole—perfect for wearing all day."
Shoppers can bag the New Balance Unisex RC42 Trainers for half-price in the sale here.
One five-star review read: "I love the length and it is a perfect fit. Something different to anything I have. Really looking forward to wearing it either with or without the belt."
A second delighted shopper said: "Enchanted vine 10 P - true to size, wonderful fit, arms weren't too tight. The colours are beautiful and the fabric sits/ flares slightly. Beautiful dress - can't wait to wear it!!"
Someone else remarked: "First dress I have bought from Boden in years, bought on a whim as I loved the pink (its a real blue/pink) fits well, I am a standard-ish size 8 and 54 years old, love the belt as hides my tummy and the pockets are a great addition, good length on me too."
A few shoppers have taken issue with the sizing, particularly around the chest area, as one left a three-star review reading: "Gutted! I love this dress but my usual size is too tight around the bust and the size up is really baggy! Real shame the Sizing is off."
It is worth noting more customers were positive, as another five-star review read: "I've worn this dress with white platform tennis shoes and also with suede booties.
"The fit is right on, fabric lovely and flowy (but not too much), style is super flattering, pattern fun and versatile! It is a lovely dress! For reference, I am 5'5", 128lbs size 4 is a perfect fit!"
Boden's Alexa Maxi Shirt Dress can be bought for £68, down from £136, in the sale now.