Maximize Your LinkedIn Reach With 3 Essential Components Of Every Post

Forbes

2 days ago

The LinkedIn algorithm changes all the time but one thing remains: your post has to add value. The algorithm wants to see that you are contributing to the platform, your followers and beyond, by producing content they want to see.
But honestly, that sounds vague. Who is the judge of value? What does it even mean? Is there some kind of checklist we can see to run every post by? Not exactly, but LinkedIn has spoken. And that's nearly as good.
Include these three components in every post to stand the best chance of it reaching the people who actually matter to you: your dream customers, current and future.
Don't skip these 3 essential components of every LinkedIn post
LinkedIn is a business platform for professionals. Not required: images of you and your world that have no context or message. Essential: you, teaching a specific group of people things they want to know. This is easy when you think about it.
Picture your dream customer. Stare them in the eyes. Then ask them what they want to know. Find out their knowledge gaps. What, if they knew how to do, would change their life for the better, related to your field? This is the source of all your LinkedIn content.
Open the LinkedIn post creator and type directly to this person. Imagine you are sitting opposite from them, with the sole goal of helping them. Sure, this is the information you charge for. But giving it away now will mean you can charge for implementation. The right people will always want someone to do it for them. You'll never be short of work (and likes) when you lead with knowledge and advice.
This is the second biggest indicator of an awesome post that the algorithm loves. Is your post rooted in your unique, specific expertise? Could only you give this information? The feed is full of generic tips that help approximately no one. LinkedIn wants to know your slant, your take, the context you have from your experience that no one else has.
To get this information, go inward. Open the LinkedIn post creator and start with a bold line. 'I…' and then complete the sentence with the thing you achieved that you're most proud of. 'I helped a coach triple their revenue with 3 edits to their LinkedIn posts.' 'I completed an ironman and made partner in the same month.' Don't be shy. What follows this line sets up the post, 'Here's exactly how I did it.' or 'Here's how you can too.'
Use the rest of your post to share the method. Break it into a five step process. Name each one. Describe what you did, and be real. Give generously. Teach your target audience things they want to know, to achieve things they want to achieve, and give your method to make it easy for them.
LinkedIn wants to know who to show your post to. This makes total sense. The more people see content that's relevant to them, the longer they stay on the platform. The more ads they see, the more ad revenue LinkedIn makes. Simple. So make it simple for them to promote you.
The first few comments you get on each post matter. Your dream customer adding their thoughtful words gives off big signals that your post is a good one. So make success inevitable. Seed your post. Send it to a bunch of people in your professional community. Ask for their comments. Do the same for them.
You can complain about gaming the system or you can play the game like the winners play. Your LinkedIn profile can grow beyond your wildest dreams, your posts can achieve whole new levels of reach, and dream customers can fill your DMs. But only if you swallow your pride and try new things. LinkedIn doesn't care about your ego. It will happily give you a handful of likes on every post. But you want hundreds. So get involved.
Beat the LinkedIn algorithm when you add value with every post
You can try all the hacks and test every trick, but the underlying premise is simple. LinkedIn's algorithm rewards valuable information, from credible people, that a specific group of people love. When you write your posts with this in mind, you'll be algorithm-proof forever. Write content to fill the knowledge gaps of your dream customer, demonstrate your authority in the first few lines, and get the comments going to send the right signals. Play the game, think long term, and study your LinkedIn results without taking them personally.
Follow my LinkedIn profile checklist for landing coaching clients.