Tiffany & Co.'s Latest High Jewelry Campaign Zeros In on Craft and Legacy
'The new Tiffany high jewelry campaign is a celebration of our house's past, present and future. It showcases the extraordinary work of Jean Schlumberger, whose designs have become synonymous with elegance and creativity, as well as our latest collection, which represents the pinnacle of Tiffany craftsmanship and innovation,' president and chief executive officer Tiffany & Co. Anthony Ledru said in a statement.
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Photographed by Carlijn Jacobs, according to the brand the campaign is a contemporary interpretation of some of its most iconic high jewelry images, reimagining them through a modern lens. Jacobs' creative vision took inspiration from the 'Tiffany Style' book by John Loring, and its Tiffany high jewelry from the 1950s and '60s, as well as the photography of Hiro, who captured iconic images featuring some of the brand's most celebrated designs.
Since being acquired by LVMH Moët Hennessy Louis Vuitton in 2021, Tiffany & Co. has doubled down on its high jewelry heritage with an increasing number of experiential sales events for wealthy clients. Last year, the maison hosted multiple global high jewelry activations, including Blue Book events in Los Angeles, Tokyo, New York, Paris, Hong Kong and more. The glow of Hollywood has been an important part of raising the legacy jeweler's profile with multiple pieces seen at the 2025 Oscars, including on Best Actress winner Mikey Madison.
The Bird on a Rock high jewelry brooch featured in the latest campaign — an emblematic Tiffany & Co. creation — showcases pear-shaped and round brilliant diamonds along with custom-cut baguette diamonds. Completing the creation, the house's artisans mounted the diamond bird motif on a D-color, cushion-cut diamond of over 25 carats. Another one-of-a-kind piece in the campaign, the Shooting Star necklace, features a center stone: a D-color, internally flawless emerald-cut diamond of over 18 carats. According to the house, the piece was designed to evoke the celestial beauty of a shooting star.
Timepieces are featured, too, continuing the momentum from LVMH watch week in New York at the start of 2025 where Tiffany's high jewelry watchmaking novelties were revealed alongside other sister brands in the LVMH stable. The new campaign debuts Friday in print and Tiffany & Co.'s website and social channels.
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