The Editor-Approved Picks from Nordstrom's Biggest Sale of the Year
Any shopper worth her weight in salt knows that Nordstrom's Anniversary Sale is one of the few can't-miss retail events of the year. And this year's sale is bigger and better than ever, featuring more than 65 brands that have never before been part of the markdowns. The Anniversary Sale is one of the only times you can snag new arrivals at a discount, and the sale only lasts until August 3.
Expect to save up to 50 percent on top brands, customer favorites, and bestsellers spanning fashion, beauty, and home. Scroll on to see the best finds from the massive sale.
Clothes
Summer clothes are my favorite kind to shop for, and some of my favorite brands are included in the Anniversary Sale, including Free People and Veronica Beard. Plus, for all your sundress needs—wedding guest or otherwise—don't miss these gems from Carolina Herrera, Farm Rio, Madewell, and more. And if you're more of the fall type, there are great knitwear deals, too.
Shoes
How am I supposed to pick just one 'shoe of the summer'? And better yet, why should I? Everyone knows two new pairs of shoes are better than one. Whether it's these sweet gingham mules to the made-for-walking Hoka sneakers, you're sure to find whatever you need. From Steve Madden to Stuart Weitzman and Birkenstocks to Bombas socks (nice rhyme, right?), this is where to find the hottest deals in town.
Accessories
Your wardrobe is only as good as your accessory collection—I live by these words. Whether you need a new work bag or are eyeing a funky charm necklace, there are treasures untold for those who scavenge through these sale pages, including tons of designer sunglasses. Current favorites include one of this summer's hottest accessories: anklets, and lab-grown diamonds at incredible prices.
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Hoka Fans Say These $57 Amazon Slip-ons Look and Feel Just Like the Originals for a Fraction of the Price
There's a reason why everyone from nurses to marathon runners upholds Hoka as the gold standard in comfy walking shoes. Hoka's signature curved MetaRocker sole and plush cushioning provide unparalleled comfort, whether you're standing on your feet all day or traveling miles on foot. Unfortunately, styles from this widely-loved footwear brand typically cost upwards of $150, leading many fans on a search to find more affordable alternatives that offer the same cloud-like feel. They found one such option in these $57 Allswifit sneakers from Amazon. Despite costing a fraction of the price of Hoka shoes, 40 Amazon reviewers have compared them to the higher-end brand, both in look and feel. These under-$60 walking shoes have a similar chunky silhouette to Hoka sneakers, including a thick EVA foam platform sole that offers rebound and shock absorption. Stability is another standout feature of Hoka shoes, and these lookalikes have an X-shaped torsion plate meant to stabilize the foot and prevent any twists that could lead to injury. The mesh upper is breathable and stretchy, featuring elastic tie-free laces, allowing you to slip in and out of them without even bending over. One reviewer compared them to Hoka's slender Arahi road runners because of their narrower shape, adding that they also 'look as expensive' as them. However, people with wide feet say the Allswifit sneaker accommodates them well, with one describing themselves as a 'wide-footed Cinderella finally finding her slipper.' They shared that walking in the Hoka-inspired shoe feels more like floating. Another happy customer tried this Allswifit on one foot and a Hoka shoe on the other, and wrote that 'there was no question' as to which one was more comfortable. Travelers have packed these slip-on walking shoes for trips all over the world, from the cobblestone streets of Italy to hiking trails in Portugal. One walked 40 miles in them 'without issue' during a visit to Japan—all while being five months pregnant. They said they especially appreciated the tie-free laces, since so many Japanese shrines require visitors to remove their shoes. One traveler reports that daily 10-mile walkabouts in London were also no issue for them, while another shopper shared that they 'did not disappoint' while clocking over 20,000 steps at Disneyland. Over 1,800 Amazon shoppers gave these Hoka-esque kicks a five-star rating, noting their arch support and cushioning that feels like 'walking on a cloud.' They come in monochromatic colorways like soft pink and white, plus more variegated versions like beige with green detailing and black with fuchsia. Searching for more sneakers that are similar to Hokas? Read on for five more options on Amazon, from $43. At the time of publishing, the price started at $57. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Elle
18 hours ago
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Kate Bosworth and Justin Long Quietly Welcome Their First Child
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Kate Bosworth and Justin Long kept the early days of their romance relatively private, but over time, their relationship unfolded publicly from co-stars to spouses, and now parents. After meeting on set of House of Arkansas in Arkansas in 2021, the pair confirmed their relationship shortly after, followed by their engagement and marriage—all in under two years. In July 2025, they welcomed their first child together. Below, a full timeline of their relationship so far. Bosworth and Long met on set while filming a project in Arkansas. After wrapping, the actress posted a tribute to Long on Instagram, writing, 'Holy moly @justinlong you are a truly spectacular / fun / funny / kind / rare / thoughtful / totally. fckn. rad human being. 🌻 THANK YOU for lifting us up ... you kept it light & full of laughter daily, even through the toughest moments. You gnome how much I love ya 💛 (sorry had to ;)' Bosworth announced her split from filmmaker Michael Polish, her husband of nearly eight years. 'Our hearts are full, as we have never been so enamored and deeply grateful for one another as we do in this decision to separate,' she wrote on Instagram. 'What happens when we reach the end of something and realize … we are just at the beginning.' Long confirmed he was in a relationship during an episode of his podcast, Life Is Short. While talking about pizza toppings with his guest, Fortune Feimster, he shared, 'People have been saying [pineapple] lately and it's funny my girlfriend said that hers is—she loves the pineapple, too.' A source confirmed to Us Weekly that Long and Bosworth had been dating 'for a few months.' Later that month, the actor and podcaster showed support for Bosworth's new project Bring on the Dancing Horses, writing on Instagram Stories, 'So excited to watch @katebosworth in the INCREDIBLE-looking western #BringOnTheDancingHorses. Which you can apparently watch AT HOME.' The couple was photographed in a car together in Los Angeles, marking one of their first public sightings since romance rumors began. Long appeared on The Viall Files podcast, where he said, 'I had gotten to a place where I was comfortable with myself. I didn't know it at the time, but I was ready for the one. And the one, I met. I found.' Without naming Bosworth, he added, 'I want to [talk about it], but I also want to be protective. I want to scream it from the rooftops, but I also want to be protective. It's sacred.' Later that month, the couple was photographed kissing on a beach in Hawaii during a trip for a friend's wedding. In another podcast appearance on Chelsea Handler's Dear Chelsea, Long said of Bosworth, 'There's something about it, for me, that I feel like I need to protect and keep sacred because it feels sacred.' 'I've never had anything like this before,' he continued. 'I've never experienced this. So it's something I want to protect and keep, you know?' Bosworth posted a birthday tribute for Long: 'You were born today and the world lit up brighter than it had known and years later you met a girl who's life was disassembled / rearranged but you were patient and with time she fell in love now she has a glow (one that was forgotten long ago) she is so grateful *more than you'll ever know 💛 Happy Birthday @justinlong you make me smile so big my face hurts xx Thank you for creating peace in my heart since the day we met.' The couple traveled to Ireland together, and Long posted photos of their date at the pub. Long thanked Bosworth on Instagram for helping him prepare for his role in Barbarian, calling her his 'favorite acting coach + scene partner who ran lines with me and helped me feel so prepared for such a fun but demanding role.' Long revealed to People that he and Bosworth had been celebrating Halloween by watching a horror movie every night. 'We just love horror,' he said. 'It's really limitless, what you can do with that genre. I think that's what we really have been enjoying about it.' Bosworth posted, 'HAPPY THANKSGIVING 🧡🍂 So grateful for your warmth and safety and that bright beautiful ever glow @justinlong … you make life so much fun. xx.' To celebrate Bosworth's 40th birthday, Long wrote on Instagram: 'She is 40! 🥳💛🎂She is also the best part of my day, everyday—even when we're not together. She laughs with is going to write such a great inspiring book one day. She is my joy. She is my best friend. Happy Birthday HANSAAAY🎂🥳' The couple appeared at the Vanity Fair Oscars Party, where Bosworth wore a diamond ring on her left hand. She later posted on Instagram, thanking her glam team and referring to it as 'the most important manicure to date 😘.' Long and Bosworth confirmed their engagement on his podcast. Long explained, 'It was a moment where it just felt so organic and it felt connected to something very, very deeply, profoundly personal that we were going through, like, a real life change, and so it came out in a very organic way.' Long referred to Bosworth as his 'now-wife' during an episode of his podcast, recalling her visiting him while filming Barbarian in Bulgaria: 'I was there while I was like really falling in love with my we just had the most magical time.' Sources confirmed that Bosworth and Long got married in an 'impromptu and casual' ceremony at the Rockaway Hotel in Queens. A source told People, 'She knew that she never wanted a big wedding. She just cared about being married.' Long celebrated Bosworth's 41st birthday with a tribute: 'One day our kids might ask me, 'Dad, why did you write sappy things about Mom on that old Instagram app? The one you won't let us use?' And I'll say, 'Well…because there are a lot of poisonous things on the Internet but your mom always inspires me to put good things into the world.'' Page Six reported that Bosworth and Long welcomed their first child, a daughter, via surrogate. The couple has not commented publicly on the news.
Elle
21 hours ago
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These Self-Tanners Will Make You Look Like a Beach Club Regular
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Sunny days call for lazy lounging in the hopes of achieving the perfect bronzed glow. But even if you're swathed in sunscreen and ready to get a safe tan, not every day is a sunny one—this is where the best at-home self-tanners come in. Whether you prefer bronzy drops that can be mixed into makeup or a mousse that celebrities use for red-carpet-ready limbs, the year's best formulas offer countless ways to get that sunkissed look, sunshine or not. When shopping for the best sunless tanner, experts say it's not as easy as it seems. 'There is no perfect self-tanning formula for every person,' says Audrey Spina, owner of Sweetheart Tan in Irvine, California. 'While some products are labeled for specific skin tones, I've seen clients use ones that weren't technically designed for their complexion, and others feel disappointed by ones that were supposed to be a perfect match. Your favorite product might not be what you expect.' Therefore, instead of focusing only on shade labels, Spina recommends choosing a self-tanner based on what you're tanning for. 'If you want a subtle glow for a quick event, a lighter or express formula might be the right fit,' she says. On the other hand, 'If you're preparing for a vacation, you might prefer something deeper and longer-lasting.' In short, she says, matching your self-tanner to your plans is often the way to go. If you're heading to a beach getaway or a barbecue, take a look at the 15 self-tanners below. These are the standout products that experts, ELLE editors, and savvy shoppers add to cart anytime they want a little radiance on the face, legs, or body. Is your wide-brimmed sun hat working a little too well? Enter this easy-to-use mist. 'This was developed to create a fuss-free way to get a glowing complexion on your face to match your body tan,' explains Melanie Brownlow, founder of global self-tan brand St. Moriz. The streak-free formulation contains vitamin E and aloe vera to hydrate and soothe skin while protecting it from environmental pollution. 'As with all St. Moriz products, this face mist is also cruelty-free,' Brownlow notes. Key ingredients: Aloe vera, vitamin E Type: Mist Size: 5.07 oz Target area: Face Amazon rating: 4.2/5 stars Our expert says: 'This mist is incredibly easy to use. Simply spritz it evenly across your face daily to build your desired glow. With no guide color, this is a great product for an evening application—you can sleep well knowing your sheets won't be stained.'—Melanie Brownlow This is Miley Cyrus's go-to self-tanner brand, and she loves it so much that she invested in it. Dolce Glow recently launched an essential tool for those with deeper skin tones who want to get snatched this summer and beyond. A sister to the brand's original Contour Self-Tanning Glow + Sculpt, which is best suited for fair to medium skin tones, this drop is ideal for those who prefer their contouring to be extra pronounced. And whichever hue you choose, your skin is in good hands: The formulas both have hyaluronic acid and a fruit extract complex to nourish and hydrate. Key ingredients: Hyaluronic acid, DHA, watermelon, apple, and lentil extracts Type: Stick Size: 0.5 oz Target area: Face Ulta rating: 4.1/5 stars Our expert says: 'I love to apply this contour at night on my face and let it develop so I wake up with an effortless definition on my face. Then, I like to double up by using it as a bronzer with my makeup the next day. It's the perfect summer no-makeup-makeup look."—Isabel Alysa, celebrity tan artist and founder of Dolce Glow Dr. Dennis Gross's Alpha Beta Universal Daily Peel Pads are a beauty editor's secret for dialing up radiance on the daily. This self-tanning spin on the classic exfoliator presents a mess-free, travel-friendly way to get an even tint on the body. Simply take the pad out of its handy packet, whisk it over the body in circular motions, and expect a tan to develop within the hour. No leaking, no muss, no fuss. Did we mention it's rinse-free? Key ingredients: AHAs, BHAs, phospholipids, vitamin E, encapsulated DHA Type: Pads Size: Each box comes with eight 0.5-oz towelettes Target area: Body Nordstrom rating: 4.1/5 stars Our expert says: 'Though this is primarily intended for the body, you can use it on the face too. Pro tip: Use the self-tanning wipes after the Universal Daily Peel Pad, and you've got yourself a next-level, beachy glow.'—Jenny Berg, ELLE contributor Available in fair to medium and medium to deep, this drugstore gem is ideal for helping the self-tanning rookie ease into the world of sunless color. It delivers a natural-looking glow gradually, with the color developing over the course of a week. It's also packed with antioxidants that help protect the skin from free-radical damage. Key ingredients: Coconut oil, vitamin E, jojoba-seed oil, avocado oil Type: Lotion Size: 7.5 oz Target area: Body Amazon rating: 4.5/5 stars Our expert says: 'This is an affordable, foolproof formula for gradual tanning. I suggest this product for beginners.'—Amanda Gabbard, celebrity makeup artist and esthetician Suited for sensitive skin, Miami Gorgeous's easy-to-apply mousse is packed with nourishing ingredients. It has argan and coconut oils to moisturize, vitamins A, C, and D for antioxidant protection, and elderflower extract to soothe irritation while boosting skin's radiance and elasticity. What's more, its organic DHA (AKA, the ingredient that interacts with amino acids in the skin to deepen its color) has a seal of approval from Ecocert. The French certification body rigorously tests products for harmful ingredients and environmental responsibility. Key ingredients: Argan oil, coconut oil, vitamins A, C, and D Type: Mousse Size: 4.2 oz Target area: Body Amazon rating: 4.3/5 stars Our expert says: 'Fast-drying and made with natural ingredients, this is great for getting a beach-day look. My hack: Use a mitt to apply it—otherwise, it can absorb quickly in between your fingers.' —Amanda Gabbard Made with caffeine to give the skin a tighter, firmer look, Isle of Paradise's tanning drops moisturize the skin with baobab and soothe inflammation with a dash of oat extract. The product works when dropped into a moisturizer or oil. Simply mix in six to twelve drops, depending on how deep you like your color, and voila, you've created your own self-tanner. The drops come in three shades—Fair, Medium, and Dark—and there's also a version for the face. Key ingredients: Caffeine, baobab, oat extract Type: Drops Size: 2.5 oz Amazon rating: 4/5 stars Our expert says: The Isle of Paradise drops in Dark are great, but you'd need to be pretty fair to get good color payoff on the Medium ones. The best part about tanning drops is that they play nicely with your skin care routine.'—Julie Koritko, licensed esthetician and founder of GlowPro Tans Craving a quick complexion warmup? Drunk Elephant's Sunshine Drops are like drops of sunshine for the skin, offering a wash of bronze that mimics a post-vacation glow. Made with cocoa extracts for antioxidant protection, peptides to smooth out fine lines and wrinkles, and chronoyclin to minimize signs of aging, the drops are simple to use. Just add one or more of them to your moisturizer of choice and smooth the mixture onto any area needing a pop of color. Key ingredients: Cocoa extracts, peptides, chronocyclin Type: Drops Size: 1 oz Target area: Face and body Sephora rating: 4/5 stars Our expert says: 'I love mixing this in with body lotion or body oil. I also use a few drops in foundation for extra glow.' —Amanda Gabbard Those with olive skin tones should add this Minetan formula to their summer stash. Designed with violet pigments to counteract any orange or yellow tones, the foam is a tanning pro's pick for their olive-complected clients. Got a different skin tone? Don't fret: MineTan has other formulas better suited for all tones. The vegan formula suits all skin types, creates a tan within an hour, and it's loaded with skin-loving ingredients, including vitamin E and avocado oil. Key ingredients: DHA, violet pigments, coconut oil, macadamia oil, vitamin E, avocado oil Type: Foam Size: 6.7 oz Target area: Face and body Our expert says: 'One of the self-tanners I come back to again and again is MineTan Violet Self Tan Foam, which is one of the most reliable options for avoiding orange tones. It's especially great for warm or olive undertones and dries quickly, which makes it easy to work with.' —Audrey Spina Available in three shades ranging from medium to ultra-dark, Loving Tan's mousse makes it a cinch to achieve a quick, even tan as the clock ticks down to a big event. With a tinted color guide to ward off any streaks, the product dries in 60 seconds; the tan will develop within a couple of hours. As a fragrant perk, the formula smells of fresh roses. Key ingredients: Witch hazel water, black walnut shell extract, aloe vera leaf juice Type: Mousse Size: 6.7 oz Target area: Body Nordstrom rating: 4.8/5 stars Our expert says: 'This is a favorite of mine for its rich, natural-looking color and fast development time. It's ideal for clients prepping last-minute for an event.' —Audrey Spina This dermatologist-tested tanning water tends to the skin with a trio of pink grapefruit, goji berry, and juniper to soften, hydrate, and brighten. The formula is clear, so there's no danger of stains or transfer onto clothing and sheets, and it comes in four shades ranging from Light to Extra Dark. Safe for sensitive skin, the tanning water is also non-comedogenic and easy to apply: Spritz it onto the body or face, and rub it in with a mitt, and you're good to glow. Key ingredients: Pink grapefruit, gogi berry, juniper Type: Water Size: 6.76 oz Target area: Body and face Amazon rating: 4.4/5 stars Our expert says: 'For beginners or anyone with sensitive skin, I often recommend Tanologist Express Self Tan Water. It's clear, so there's no color transfer, and the lightweight mist makes it easy to apply and build gradually.' —Audrey Spina Dermatologist-tested and cruelty-free, this celebrity favorite is infused with ingredients that pamper the skin. With hyaluronic acid, niacinamide, echinacea, and Vitamin E, it soothes redness and irritation while hydrating the skin and evening out its. The tinted, lotion-to-mousse formula makes for easy, streak-free application, and the tan develops instantly while the formula dries in seconds, leaving a satiny finish behind. Key ingredients: Hyaluronic acid, niacinamide, echinacea, vitamin E Type: Lotion-to-mousse Size: 6.8 oz Target area: Body and face Nordstrom rating: 4.8/5 stars Our expert says: 'I love St. Tropez Luxe Whipped Crème Mousse, especially for dry or mature skin. It's hydrating, includes ingredients like niacinamide and hyaluronic acid, and gives a smooth, even finish that looks and feels like skin care.' —Audrey Spina Enriched with raspberry seed oil to moisturize, aloe vera to soothe, and cellutone complex to firm the skin, Tan-Luxe's gradual tan lotion creates gleaming, glowing skin all over the body. (Based on customer reviews, it's particularly popular for adding a pop of color to the legs.) The buildable formula typically delivers color in four to six hours, and an infusion of light-reflective micro particles gives it a shimmery finish. Key ingredients: Raspberry seed oil, aloe vera, cellutone complex Type: Lotion Size: 8.45 oz Target area: Body Amazon rating: 4.2/5 stars Our expert says: 'As a tan expert and skin-health advocate, Tan-Luxe has always been a personal favorite. Their clean, buildable formulas work beautifully on all skin types. I especially swear by The Gradual. It's my go-to for leg coverage in the summer post-spray tan. It helps prevent patchiness, extend wear time, and maintain that smooth, even glow for days after the initial tan develops. It's hydrating, streak-free, and layers seamlessly without ever turning orange.' —Jessica Glaser, RN and founder of On the Glow Studio Infused with aloe vera and organic fig extract, Clarins' milky self-tanner can be used all over the body, as well as on the face. The French-made formula has two sources of sugar-derived DHA, so while it hydrates the skin, it also deepens its color for a sunkissed effect. The lightweight formula can be applied without a mitt, and it's designed to be smudge and transfer-proof. Key ingredients: Fig extract, natural DHA, aloe vera Size: 4.2 oz Type: Lotion Amazon rating: 4.5/5 stars Our expert says: 'This is perfect after a spray tan to keep your glow going while hydrating the skin.'—Jessica Glaser Formulated with organic glycerin and shea butter to keep the skin supple and hydrated—aka the perfect base for an even, radiant tan—Vita Liberata's body makeup blurs out imperfections with its light-reflecting shimmer. Think of it as a ring light for the skin, but one that casts a golden light onto the legs, arms, chest, or anywhere else that needs a little bronzing. This is more of a body makeup than a traditional self-tanner, which gives it the advantage of being super easy to wash off. Key ingredients: Organic glycerin, shea butter Size: 3.38 oz Target area: Body Amazon rating: 4.1/5 stars Our expert says: 'This gives a flawless finish for quick arm, chest, and leg makeup. They also formulate a self-tanner for the face, and I always add a drop into my foundation for an extra smooth finish.' —Amanda Gabbard If you like a little sparkle with your tan, look no further than L'Oréal Paris's shimmery tanning lotion. The blendable tint—which has a summery, citrusy scent—dries quickly and gives the skin a golden gleam within two to four hours. While it adds color, it also cares for the skin with the antioxidant vitamin E and gently exfoliating AHAs. Key ingredients: Vitamin E, alpha-hydroxy acids Size: 5.0 oz Amazon rating: 4.5/5 stars Our expert says: 'Use this for a healthy glow with shimmer. I apply a body oil beforehand, so the self-tanner blends seamlessly. It's great for a tan with an added sheen.'—Amanda Gabbard What's the secret to a French-girl, fresh-from-la-plage tan? This Parisian tanner. It not only gives the skin a subtle, natural-looking kiss of bronze—it also lavishes it with natural ingredients that are like a hydrating, antioxidant-packed smoothie for the skin. Infused with passionfruit and lemon extracts, rice oil, and vitamin E, the formula helps a tan develop in three to four hours. Key ingredients: DHA, rice oil, vitamin E, passionfruit and lemon extracts, shea butter Size: 5.18 oz An Amazon reviewer says: 'I've been a fan of Yon-Ka products since my sister worked in a salon/spa that carried them. The quality is superb. This is one of the few lines I actually enjoy the scent of. The self-tanner works gradually and looks natural, as long as you are careful around your knees. This is the most luxurious, best self-tanner I've used, and I've tried some pricey ones over the years.' For an island-style glow, Charlotte Tilbury's tanning drops are a must-have. Made with hyaluronic acid to hydrate the skin, the formula comes in two iterations: one for light to medium skin tones; the other for deeper complexions. It contains tanning agent DHA along with erythrulose, which is a sugar-derived ingredient that helps create an even, natural-looking tan. And since no Charlotte Tilbury product would be complete without a bit of light-reflecting magic, rest assured that this is infused with pixie dust, too—or, more accurately, with light-reflecting pigments that give the sun a beachy gleam. Key ingredients: Hyaluronic acid, DHA, light-reflecting pigments Size: 1 oz Target area: Face Nordstrom rating: 4.5/5 stars A Nordstrom reviewer says: 'Beautiful Skin Island Glow Easy Tanning Drops give a natural, sun-kissed glow without streaks. Easy to mix with moisturizer, they leave skin radiant and smooth. No harsh smell, just a flawless tan that builds gradually. A must-have for glowing skin!' Isabel Alysa, celebrity tan artist and founder of Dolce Glow. Melanie Brownlow is the founder of global self-tan brand St. Moriz. Amanda Gabbard is a celebrity makeup artist, beauty educator, and esthetician based in New York City. Jessica Glaser is a registered nurse and the founder of On the Glow Studio. Julie Koritko is a licensed esthetician and the founder of GlowPro Tans. Audrey Spina is the owner of Sweetheart Tan in Irvine, California. So, what kind of sorcery is actually behind the self-tanning process? Here's how Brownlow explains it: 'The active ingredient which creates the appearance of tanned skin is Dihydroxyacetone, commonly known as DHA.' DHA is naturally derived from plant sources, including sugar beets and sugarcane. 'The deepened skin tone that results from self-tanners is the result of the DHA and amino acids in the skin's surface reacting to one another, leading to a temporary pigment change,' Brownlow explains. 'The process usually takes a few hours to develop, depending on the product, and usually lasts several days before fading as the skin naturally exfoliates.' According to Brownlow, 'Self-tanner is a great option for anyone who is looking to achieve a sun-less sun-kissed complexion. In 2025, there are so many brilliant self-tan and bronzing products on the market that there really is something for all skin types and tones.' She adds that gradual tanning lotions tend to be a great option for those seeking a more natural-looking glow, while classic mousse formulas are ideal for those looking to considerably deepen their skin color.'For those who already have a darker complexion, self-tan is often still used as a way to add further radiance to the skin, leaving a glowy finish,' she says.
