New boots inspired by the vinyl on Chili's booths start at $345
The Tex-Mex and American restaurant chain has partnered with Tecovas, a Texas-based cowboy boot and Western-style retailer, to release Booth Boots. The deep red cowboy boots, marketed as being made from the same material as Chili's restaurant booths, are available only on the Tecovas website, starting July 29.
"The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin," Sam Fodrowski, Tecovas' vice president of brand and product marketing, said in a news release. "It's unexpected, fun and crafted with the same care and attention to detail we bring to everything we do."
The Booth Boots are available in men's and women's. The women's boot is based on Tecovas' best-selling Annie design. The 14-inch-tall boot features a forward snip toe and 2-inch heel. The men's boot is based on Tecovas' Garrett design. The 12-inch-tall boot features a snip toe, 1.2-inch leather heel and pull tab. Both boots are adorned with chili pepper stitching.
In addition to the two boots, Tecovas and Chili's are offering a Booth Belt, a handcrafted belt embellished with a chili pepper and brass buckle.
Interested in getting your hands on a pair of the Booth Boots? Here's what we know.
No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office'
The Booth Boots will only be available on the Tecovas website, while supplies last, starting at 10 a.m. CT on July 29.
Both the men's and women's Booth Boots are $345. The Booth Belt is $75.
No, the Booth Boots are not made from old Chili's booths. The boots are though made from red vinyl, the same material used to craft Chili's booths, Jesse Johnson, Chili's vice president of marketing, told USA TODAY.
Several Tecovas locations are celebrating the Booth Boot with free Chili's margaritas, exclusive Chili's pepper branding irons and other giveaways. Here's a look at the schedule:
TikTok creator Fernanda Castro described the Chili's and Tecovas collaboration as a "Texas version of a royal wedding," as both brands are based in Texas. Notably, the Chili's at 4420 N. Lamar Boulevard in Austin, Texas – which is where Tecovas is based – has garnered widespread attention online for its plethora of positive online reviews.
Ahead of the widespread release, several content creators were sent their own pairs of Booth Boots, which have been circulating on social media for a few days.
"This reminds me of the time where I'm about to put on my Chili's Booth Boots and go to the booth at Chili's and sit in with my Booth Boots in the booth," content creator Robert Rausch said in a TikTok video.
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