Blackpink's Jennie signs with Alta Music Group, founded by ex-Spotify executive
Erlich, previously the global head of music at Spotify, has also held senior roles at Universal Music Group and Interscope Geffen A&M.
Alta Music Group said it is partnering with Jennie's agency Odd Atelier and The Black Label, which manages other K-pop acts including Allday Project, Jeon Somi, Rosé and Meovv.
The latter two will be involved in distribution and label services.
In a statement, Erlich described Alta as 'a best-in-class team focused solely on supporting our artists and the music they create. Everything else does not matter.'
Jennie's latest solo album Ruby, released in March, peaked at No. 7 on the Billboard 200 albums chart.
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