What Went Wrong for BP? Why Oil Major's Reset Strategy Is Under Pressure
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It's been 25 years since BP Plc attempted to rebrand itself as 'Beyond Petroleum' and adopt a more environmentally friendly image. But with a recent swing away from green energy toward its fossil fuel roots, 'Back to Petroleum' might be a more appropriate tag line.
The shift comes as BP lags significantly behind its fellow oil and gas majors, due to a combination of corporate disasters, war, lackluster returns from its greener efforts and some bad luck.
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