Qualcomm backs India's automotive leap with intelligent mobility tech
hosted its
Snapdragon
for India: Auto Day event, where it outlined upcoming innovations aimed at transforming India's mobility and transport sectors. The gathering was attended by government officials, including Shri Nitin Gadkari, Minister of Road Transport and Highways, who participated as Chief Guest signaling continued government interest in leveraging advanced technology for safer, smarter mobility solutions.
The event brought together major automakers, technology firms, and policy stakeholders to explore how digital platforms can address India's unique transportation challenges. Qualcomm presented its Snapdragon® Digital Chassis™ solutions, including the Snapdragon® Cockpit, Ride™, Ride™ Flex, Auto Connectivity, and Car-to-Cloud platforms, which it says are designed with India's driving ecosystem in mind.
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The company's automotive technologies are currently used in over 350 million vehicles globally. In India, Qualcomm has maintained a presence for more than a decade, with engineering teams operating out of Hyderabad, Bangalore, Chennai, and Gurgaon. These teams support development across a range of platforms from telematics and advanced driver-assistance systems (ADAS) to two-wheeler connectivity and in-car infotainment.
Connected Cars
, Smarter Bikes: How India's Auto Future Is Shaping Up
India's auto sector is quickly transitioning into a connected, digitally immersive space—both on four wheels and two. At its Snapdragon for India: Auto Day event, Qualcomm Technologies spotlighted recent collaborations with major Indian manufacturers aimed at accelerating in-vehicle innovation through its Snapdragon Cockpit and Auto Connectivity platforms.
Key partnerships included work with
Maruti Suzuki
on connected car technologies, Mahindra on digital cockpit integrations, and Spark Minda for enhanced dashboard experiences. These collaborations reflect a broader shift in India's automotive industry, where digital interfaces and seamless connectivity are becoming standard, not optional.
Two-Wheelers Get Smarter Too
It's not just cars—India's two-wheeler segment is seeing a parallel transformation. Qualcomm's Snapdragon
Digital Chassis
is now powering next-gen solutions in partnerships with companies like
Hero MotoCorp
, Ultraviolette, Royal Enfield, and
Pricol
. From real-time telematics to intelligent dashboards, the goal is to deliver safer and more connected rides, even on two wheels.
Tech Meets Music: will.i.am's Automotive Experiment
In a more unexpected turn, artist and tech entrepreneur will.i.am joined Qualcomm executives on stage to showcase FYI RAiDiO and Melodic Drive—experimental music features that respond to a car's motion and driver behavior. Integrated into Mahindra's BE 6 and XUV 9e EVs, these platforms use the Snapdragon Digital Chassis to turn driver actions—like braking and steering—into dynamic music inputs, effectively turning the car into a musical instrument.
Safety and Smart Driving in Focus
Among the technology demonstrations was the first Indian showcase of Snapdragon Ride, Qualcomm's advanced driver-assistance system (ADAS). The company also highlighted collaborations with a global network of automotive players including
Bosch
, Valeo, ZF, Visteon, and Tata Elxsi—all working toward scalable solutions tailored to India's complex driving conditions.
Building a Connected Mobility Ecosystem
As India aims to lead in connected mobility, Qualcomm's role appears to be focused on integrating hardware, software, and in-vehicle services into a single ecosystem. With long-standing local engineering operations and growing collaboration across the auto value chain, the company is positioning itself as a key player in shaping how India moves—both today and in the future.
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The Print
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