Just 25 Excellent Products I've Found On TikTok Lately (So My Endless Scrolling Can Finally Be Useful)

Buzz Feed

29-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Shopping
·
Like the perfect white maxi skirt for spring, a curved pen that magically makes your brows look fluffy and full, and a genius cat water fountain you never have to clean.
1. A Wavytalk blow dryer and diffuser that weighs just 1 pound, so if your arm tends to hurt while styling your hair, this lightweight cutie might do the trick. (It would also be great for kids interested in learning to do their own hair!) It comes with a diffuser attachment to help enhance any natural curls, or you can swap on the concentrator nozzle for a sleek look. It also folds in half for easier storage and travel!
See one curly-haired person use it to style their mane on TikTok!
Promising reviews: "I have thick, very natural curly hair, and I generally let it air dry, which takes about four hours. As a senior, I have three other hair dryers that are too heavy and cumbersome to use, so I don't. This is very workable, compact, lightweight even with the diffuser, and hair dries in 20 minutes. The pink is pleasing, the price is unbelievable. Really thinking about purchasing another and stashing it up in my closet, just in case." — Sandy
"My 9-year-old wants to do her own hair now. The blow-dryer I had in her bathroom was big, bulky, and heavy, making it harder for her. I got this, and it was the perfect solution. It's light and smaller. It leaves her hair shiny and smooth, too. It doesn't take her very long to blow-dry her hair now." — Emma
Get it from Amazon for $23.99 (available in three colors).
2. A curved, dual-ended brow pen designed to create tiny hair-like strokes on your brows, leaving them looking naturally full and fluffy even if your actual brows are, well, hanging on for dear life. It's waterproof *and* smudge-proof, so you can rest assured your faux brow hairs won't go disappearing on you midday.
www.amazon.com, www.amazon.com
See it in action on TikTok! If this brand seems ~familiar~, you might've seen their genius eyeliner stamp before (it's no stranger to BuzzFeed posts) — this "hair-like" brow pen is just their latest piece of wizardry.
Promising review: "Honestly, it's the first time I've ever tried something like this, and I'm blown away. I'm the first to admit, I'm not in any way an eyebrow pro, but this brow pen is absolutely the best thing ever. The formula is smooth as silk and, impressively, stays put all day without smudging. It's truly amazing. What sets it apart is the unique brush tip. It's designed to create incredibly natural, hair-like strokes. Plus, the curved design helps fill in sparse areas perfectly. I've finally found a product that makes my brows look naturally full and defined, even with my less-than-steady hand! 10/10 would recommend to anyone." — Lisa Marie
Get it from Amazon for $15.97 (available in eight shades).
3. A dreamy pleated maxi skirt — if you've been looking for the perfect white maxi skirt as the weather warms up, go ahead and hit "add to cart." This'll look *GORG* whether you pair it with a cropped tee, fitted blouse, or slouchy sweater! It comes in a bunch of solid colors and prints, and reviewers say it's not too see-through thanks to the two-tier design.
www.amazon.com, www.amazon.com
See it on TikTok.
Promising review: "Perfect coastal cowgirl vibes. It's super cute, comfy, and fits like a gem. The material is great — it's not see-through and fits true to size." — Grace
Get it from Amazon for $34.99 (available in women's sizes S–3XL and 42 styles).
4. An anti-spill nail polish holder stand — where was this back in our teenage years?? This doodad suctions onto any smooth surface so an accidental knock won't send red nail polish spilling onto your white carpet, and it even hinges to face your direction. Oh, and it fits any size bottle, even square ones!
Get a closer look at it on TikTok.
Promising review: "Will never paint my nails without this product again! I have regular-size bottles and ones that are a little bigger than a regular size, and both fit just fine. There's also rubber along the top so the nail polish isn't loose at all and very easy to use. You can also tilt it however you want or keep it straight, perfect for doing nails on a table or your lap." — slewanick
Get it from Amazon for $15.99 (available in eight colors).
5. A whimsical, hand-drawn cat print ready to brighten up your bathroom and remind everyone to wash their dang paws before exiting.
This isn't a digital download; they'll ship the actual poster to you un-framed! If you'd like the framed version, that's available here!
Kinder Planet is a woman-led, UK-based small business offering all sorts of cute art (all hand-drawn, either traditionally or digitally). You can see this print and more of their unique creations on TikTok!
Promising review: "This lil guy is perfectly positioned in our bathroom. Couldn't be happier. Paper quality was great and a fab addition to our home." — Riley Doodles
Get it from Kinder Planet on Etsy for $15.44+ (originally $16.25+; available in 10 sizes and three colors), or $45.07+ for the framed version (originally $47.44+; available in seven sizes and three framed colors).
6. Missha M Perfect Cover BB Cream if you crave a foundation alternative that's dewy and lightweight but also provides decent coverage. With SPF 42 (and PA+++), it offers more than adequate sun protection for daily wear, so it's a great one-and-done product that won't feel heavy or cakey.
www.amazon.com, www.amazon.com
In case you're not familiar with it, PA stands for "Protection Grade of UVA" and is a four-level rating system that's more common in Asia. In this case, PA+++ just means this product offers a high level of protection against UVA rays, which don't cause sunburn but rather cause the skin to turn brown.
Promising review: "I rarely write reviews, but I had to for this BB cream. I don't like wearing heavy makeup in the summer, but I also have rosacea, so I want something that feels lightweight but covers enough redness. This covered ALL of it, and it feels like I barely have anything on!! I just have this BB cream and some pressed powder on [pictured above, right]. I'm in the shade Warm Beige, and it's a perfect match. ALSO SPF 40?! Love, love, love, I'm about to buy a second bottle just to have!" — Mika
Get it from Amazon for $9.50 (available in seven shades).
The shade range is unfortunately pretty limited for this product — if you're looking for another option in this price range, check out E.l.f's Camo CC Cream!
7. Some '90s-inspired flowery Dr. Martens sandals — the iconic boots brand is channeling both nostalgia and comfort with this adorable spring/summer style that'll let your toes breathe. Give your combat boots some much-deserved rest, because these floral cutouts are *begging* to see some action at music festivals and park days.
Dr. Martens
Check 'em out on TikTok! Unfortunately, the brown pair is currently sold out (thanks, TikTok 😒), but the black and sage green versions are still available!
Get them from Dr. Martens for $150 (available in sizes 5–12 and three colors).
8. And some heeled Converse loafers here to ~elevate~ any 'fit by adding some preppy flair, with cushioning that makes them surprisingly comfortable despite the thick lugged heel. Who would've thought your trusty Chuck Taylor high-tops would have such a chic cousin?
Converse
Here's the TikTok that alerted me to these! Converse recommends ordering a half size up.
Promising review: "I can't even begin to describe how much I love these shoes! I was so surprised and excited when I got them. Not only are they utterly unique and stunning, but they are comfortable. The heels afford a significant height increase without being heavy or unwieldy. The somewhat collegiate design of the tassels on the top are just adorable! The style overall is incredibly versatile. These shoes could be worn to go out dancing, attend a class or even just going to the store, though the last example would be a waste of how beautiful they are! I get compliments every time I wear these. Love, love love!!!" — Anastasia B.
Get them from Converse for $120 (available in women's sizes 5–12, men's sizes 3–10, and two colors).
9. A set of four silicone burger holders solving that oh-so-specific but oh-so-universal problem of burger juices seeping onto your fingers and dripping onto your shirt and car seat after taking a delicious bite. The accordion-style design lets them stretch to accommodate even your quarter-pounder with ALL the toppings, while the U-shape means you can still dig in with ease. And parents of messy eaters? Yeah, I think you can see the appeal immediately.
Check them out on TikTok.
Promising review: "Perfect. I needed some more burger holders, specifically to match my accessories and aesthetic. These are absolutely perfect. Throw one in each of your bags for those times when you want to eat on the go without making a big flopping dripping mess. Saves your clothes, hands, napkins and sandwiches + wraps of all kinds while looking stylish. They fits any burger (they're perfect for the Burger King Impossible Whopper, which runs big). The accordion-style of the design makes it expandable but also roomy enough to catch mess when eating smaller burgers or sandwiches too. Won't tear on you and get in your mouth like the wrapper after taking a bite. Picnics, barbecues, cookouts, day trips, road trips, long commutes, walking-while-munching... you need to buy these, ok? You can also use them for eating fruits. Mangos, peaches, apples, watermelon. Tired of fruit stains on the kiddos' shirts during the summer?" — 3N☆°
Get a set of four from Amazon for $10.99 (available in five colored sets).
10. A charming ribboned vest perfect for layering over dresses, T-shirts, collared button-downs, and more — she's ✨ versatile ✨ and comfy thanks to the boxy shape! Each side has a lovely ribbon tie so you can adjust the fit if you like.
See how one person styled the navy blue version on TikTok!
Get it from Olive Clothing for $85 (available in S/M and M/L sizes; also available in a long style and other colors, including denim, navy, and beige gingham).
11. Saemmy's Ade Shot Tint, a Korean water-gel lip tint with buildable color and a luscious, glossy finish that's not sticky *or* heavy. This tea-themed collection is designed to moisturize your lips first and foremost (as a dry skin girl, I'm cheering), but as the gloss inevitably wears off throughout the day, it'll leave you with a nice, natural stain — perfect if you're a bit lazy and don't feel like reapplying.
Get a closer look at it on TikTok!
Promising review: "I'm absolutely obsessed with this Korean lip tint! The Lychee Chamomile shade is a gorgeous, soft hue that enhances your lips with a natural, plump glow. The water-gel formula is so lightweight and comfortable — you barely feel it on your lips! What I love most is the buildable coverage. You can go from a sheer wash of color to a more vibrant look without worrying about it feeling heavy or cakey. The moisturizing finish keeps my lips soft and smooth, and it lasts impressively long without fading unevenly. The packaging is compact and adorable, making it perfect for touch-ups on the go. If you're looking for a versatile, comfortable lip product with a radiant finish, this is it." — Panama City Beach, FL
Get it from Amazon for $9.99 (available in six shades and in two-packs).
12. The AquaPurr 4, which caught my eyes immediately as a cat mom — I love having an automatic fountain for my kitties, but they require regular cleaning and new filters, and sometimes they can be loud! This clever gadget connects directly to a sink faucet and *never* needs cleaning because it's never recirculating water — your fur baby is always getting fresh H20 directly from the tap, like humans do. If you have a cat who's picky about water (and tries to drink from the sink already), this could be a game changer for both of you!
This has three water connection options: a diverter valve that connects to your faucet, a plumbing tee valve that connects to your water line under your sink or at your toilet, and a garden hose connector.
Note: If you have a black cat, the brand recommends buying this motion sensor version that can detect *any* color of cat, including black. However, this version has to be corded (it can't run on batteries), and the range of motion can only be reduced to 3 feet. (The standard device is also activated by motion sensor, but it can't detect some black cats!)
AquaPurr is a small business based in Castle Rock, Colorado. You can see their fountain in action on TikTok!
Promising review: "My elderly gentleman started to cry at night for me to turn on the bathroom faucet, which was keeping me up. AquaPurr is the best kitty purchase decision I've made in a long time! Installation was easy and my cat started using it right away. He's all black so we got the one with the special sensor and it works great — even in the dark. We love it so much, I bought a second one for my mom's house, where he stays when I'm traveling. Now I can get some good sleep and my senior will stay hydrated!" — Rocia A.
Get it from AquaPurr for $119 (available battery-powered or corded, with three water connection options) or from Amazon for $129 (all options available on their store page).
13. Aaand a stylish Cat-e-Corner scratching post so your feline can flex their claws on this instead of your beloved West Elm sofa. Made of solid wood with replaceable sisal fiber strips on the side, it's a wonderfully elegant solution to one of the biggest cat owner problems — and as a huge bonus, it doubles as a side table!
Hilde & Phil is the small business behind the Cat-e-Corner. Named after the founder's two beloved cats, Hilde & Phil created this functional piece of furniture with sustainability in mind — it's built to last, and they sell replacement sisal fiber Velcro strips and wooden risers (to adjust the height) on their store, so this won't be one of those cat products that ends up in the trash.
Promising review: "There's elegance in its simplicity. This sleek, sturdy piece is a favorite of mine and my cats. Its space-saving design allows a place for soda-side beverages, remotes, phone, etc., and plenty of space to sharpen claws safely. I'm not sure why it took this long for someone to develop this item, but I'm sure glad they did. The piece tucks into the side of my couch, so it isn't bulky. I'm loving that once it wears out, I can replace the sisal scratching area with a new Velcro-d one. Easy as pie." — April C.
Get it from Hilde & Phil for $379+ (available in left or right styles, in maple or black walnut, and with optional risers).
14. A glossy iPhone case in the style of an oil painting — it could hang in a museum if it wasn't so busy dressing up your phone and protecting it from accidental drops. Reviewers say the wavy edges actually make it easier to grip than other cases!
See it on TikTok!
Promising reviews: "Love the floral detail on this case. The iridescent color is beautiful and I loved the scallop trim! Phone is easy to grip, the buttons are easy to access, and overall this is a fun floral case. 🌸" — Rmarie
"I drop my phone ALL the time, and this case truly has surprised me in being protective! I would say I actually drop my phone LESS now because the material of the case isn't as slippery as some, and it also has the waves on the side to act as extra grips for your fingers. The color and design are gorgeous! I probably get more compliments on this case than any other phone case I have ever purchased." — Sarah
Get it from Amazon for $9.99 (available in 11 colors and 17 sizes for iPhone; also available for Samsung Galaxy 24, 24+, and 24 Ultra).
15. L'Oreal Paris Infallible Blur-Fection, a longwear loose setting powder that might be actual witchcraft with the way it blurs your skin after applying other makeup — almost like your pores are saying, "Bye, clocking out!!" There's a regular translucent version and a pink brightening version, each of which comes in a lighter shade and a darker shade to work for deeper complexions.
Target
PLEASE check out this TikTok showing the light pink shade in action because the results speak for themselves. A triangle-shaped powder puff would be useful for applying this!
Promising review: "First, the fact that they made two shades of pink is awesome. I have the deep shade, and it works really well. It is definitely blurring and brightening. Deeper complexion makeup lovers rejoice!!" — Deep Pink Shade
Get it from Target for $16.99 (available in four shades).
16. A retro-inspired lamp if the number one rule in your household is "we never, EVER turn on the big light." Your evening ambience is about to go to another level.
www.amazon.com, www.amazon.com
See it on TikTok! It comes with four bulbs, so you can plug it in and enjoy its cozy glow right away.
Promising review: "Yes, it's plastic. And yes, it's a reproduction, but it looks so much better in person, especially when it's turned on. It gives off the perfect soft lighting. Mid-century modern look without the hefty price tag. It is expensive for plastic, but if you wanted to purchase a similar style lamp from that period, it would be much more $$$, and it comes with bulbs. The on/off switch is on the cord, so I plugged mine into a plug with a battery-operated remote so I wouldn't have to get behind my table to turn it on every time. Happy with purchase." — jacqueline l. gibson
Get it from Amazon for $45.95 (available in four colors).
17. And a halo projector lamp that's a major upgrade on the basic sunset lamp TikTok has been obsessed with. This floor lamp projects up to *five* colorful halos of light, and you can bend and shape each head to change the direction and size of the halo. It'll make your home feel like it's part of some funky art installation in the BEST way.
www.amazon.com, www.amazon.com
See it in action on TikTok!
Promising review: "Love this lamp so much! So easy to put together and love that they give gels to create your own little mix-and-match of color. The lights are pretty bendy and don't get too hot even after hours of use (you can still touch and bend them without getting burned). VERY bright light but creates a great wash for ambient reflective lighting." — Max Ferg
Get it from Amazon for $119.99.
18. An acacia wood balcony bar table so you can take meals outside and enjoy the fresh air, even if your only outdoor space is a small balcony or patio. A glass of wine with your S.O. or bestie while gazing out at, well, whatever view you're working with — that sounds delightful to me.
www.amazon.com, www.amazon.com
Get a closer look at it on TikTok!
Promising review: "I love this little table soooo much! It created an eating area for us on our balcony that doesn't really block the view, is bar height, and can stand up to the sea air. I DID brush two coats of tung oil on to really waterproof it. So cute! And yes, it was easy to assemble. All of the boards are well labeled. We used clear zip ties to fasten it to the balcony because the metal brackets could scratch our railing. Zip ties can't be seen and won't corrode in the salt air either. Tempted to buy a second one for the far side of the balcony." — Amazon Customer
Get it from Amazon for $94.49. Matching stools are available separately: backless ones for $101.93 or ones with a back and armrest for $188.99.
19. Merit's "The Minimalist" complexion stick with a rounded tip design (inspired by classic ballpoint pens!) that's perfect for getting into those nooks and crannies under your eyes and around the nose. If you try to have a "light touch" with your makeup and go for a natural look, this would be a powerful tool for your arsenal, since it won't settle into fine lines or emphasize any blemishes.
You can use it to spot-conceal or for all-over coverage.
See it on TikTok, where one person uses it (along with Merit's Flush Balm) to cover up acne with pretty impressive results!
Promising review: "I am 41 with dry skin and some fine lines. I use this over a moisturizing sunscreen and a thin primer and buff it out with a brush. It gives a satiny smooth appearance and still looks like my skin. I use a light coat of setting powder if I truly need it to last all day. The Merit blush balm also doesn't move this around when it's applied on top. Love it!" — nararabbit
Get it from Sephora for $38 (available in 30 shades).
20. A convertible corduroy teddy sofa that's simple in design yet delightfully versatile, consisting of two angled cushions and two cushy mattresses that you can move around as you like. You can unstack one of the mattresses to stretch out during movie night, and move around the backrest pillows to create a faux conversation pit for chill hangouts. For all the use you'll get out of it, the price feels totally worth it — especially considering the Omhu Teddy Sofa goes for double the price.
You can spot it in this TikTok roundup of home decor purchases they don't regret!
Poufudic is a small biz based in Turkey that makes gorgeous sofas, bean bag chairs, floor cushions, and more cozy living room items.
Promising reviews: "I was looking for a [cheaper] teddy couch and I'm SO happy I came across this Etsy shop (thanks to Tiktok). Extremely comfortable!!! 10/10." — Kenya Staley
"This couch got all the way to my Brooklyn apartment from Turkey in no time at all. It fits my space great and is so comfortable. I feel like I'm sitting on a cloud. Even in 'couch mode,' it is deep enough for me to sit in whatever position is comfortable. It was very easy to put together. I'm very happy with my purchase!" — Apple user
Get it from Poufudic on Etsy for $1,298.70 (originally $1,998; available in nine colors).
21. A cherry bag charm if the $95 Coach one is a little outside your price range. Reviewers praise the quality at this price and say it has a nice weight to it! This pretty piece will add a *hefty* dose of cuteness to your favorite handbag, and the clip makes it easy to transfer between bags as needed!
www.amazon.com, www.amazon.com
You can see a similar one in this TikTok!
Promising review: "I was really debating buying the $95 one but figured I spent enough on the bag, so I decided to just get a replica for the cherry. I'm so glad I did! It looks almost exactly like it except for the slight change in hardware color. The quality seems great, and it looks sturdy. I love it! It really gives the bag an extra nice touch." — Oriana Pineda
Get it from Amazon for $6.99 (available in four styles).
22. A portable CD player for playing those beloved CDs that have been collecting dust ever since your car and laptop ceased to have CD-playing capabilities. It's also a Bluetooth speaker, FM radio, alarm clock, and more!
www.amazon.com, www.amazon.com
You can see it in this TikTok! It can be mounted on a wall, but it also comes with a compact stand for keeping on a desk or shelf. It comes with a remote control and also has an AUX input/output and USB port!
Promising review: "The CD player sounds really great! I play my BTS, TXT, and TWICE CDs a lot and they are always rich in sound quality. I use the stand the most with the CD player. The remote works really well when pausing/playing/stopping the song. To turn the CD player on/off, all you need to do is pull the cord on the bottom, which I found very nice." — Sydney
Get it from Amazon for $35.99.
23. A snuffle mat in the shape of a carrot garden your dog can go digging in to their heart's content. Hide some treats inside for extra stimulation as they investigate this puzzle toy!
These are made for dogs, but I've seen a senior cat playing with this on TikTok, and it's so cute. 🥺 Sprinkle some treats or catnip inside, and cats will probably enjoy it, too!
Promising review: "Wanted to get a 'learning' toy for my dogs this past Christmas. I have two 10-pound Morkies. I give them Cheerios for snacks. I hid a small handful of Cheerios in each hole in the beginning. They loved pulling out the carrots and then finding/eating the treats. Then after the treats were gone, they just played with the carrots for awhile. Kept them busy for quite some time. Now that they've learned the game, I don't put Cheerios is ALL the holes. Gotta keep them guessing! 😁" — DaNel Eads
Get it from Amazon for $25.99 (also available in a version that squeaks).
24. A 100% stained-glass transom window panel in case you've been wanting to ~zhuzh~ up a plain window in your home lately — this stunning piece will look absolutely mesmerizing when sunlight passes through. Get ready for visitors' jaws to drop when they hear it's from Amazon instead of an antique market (if you choose to tell them)!
www.amazon.com, www.amazon.com
It comes with a hanging chain! Check it out on TikTok (where you can see how the reviewer hangs it). There are a bunch of great Amazon reviewer pics too! It's a popular kitchen upgrade but would look beautiful in any window.
Promising review: "I saw this stained glass window in a TikTok video and had to have it. It was in my cart two minutes later. It comes with hardware and installs easily. It added just the look I wanted. Very well made at a very good price. So pretty!" — Deal mama
Get it from Amazon for $210.
25. Phone screen cleaners from the wizards behind Scrub Daddy if you can't remember the last time you cleaned your phone screen. This tiny microfiber pad sticks to the back of your phone so it's always there when you need to wipe away finger smudges, dust, and grease on your screen. It's washable and reusable — just stick it back on your phone once it's dry!
Amazon
See it on TikTok!
Promising review: "OK I admit it. Is this product a NECESSITY? No. But it really is a good product. I'm terrible about keeping my phone screen clean and it grosses me out. I'm a pretty big fan of Scrub Daddy products so I thought I'd give this a try, even if it was a little spendy. It REALLY does work and I had my doubts. When I opened the package and stuck it on my phone, I thought to myself, 'You just wasted your money on something you really don't need.' I was wrong. I did NOT waste my money because these little suckers really do clean WELL! B etween makeup and face oil, it usually takes some kind of wet wipe to really clean my screen, but this thing works completely on its own. No smudging, no residue left behind. It just seems to gobble up all of the smudges and smears on my phone. I love this little thing and have ZERO regrets about buying it." — Nancy
Get the pack of three from Amazon for $7.95.