Discover Al Jurf as Abu Dhabi's next iconic beachfront destination

Khaleej Times

2 days ago

Along the peaceful shores between two of the world's most dynamic cities — Dubai and Abu Dhabi — lies Al Jurf, a hidden gem that is quickly becoming one of the country's most desirable beachfront destinations.
What sets Al Jurf apart is its location along Sheikh Zayed Road, making it easy for residents to get to both emirates. Only a short drive from key hubs like Palm Jebel Ali, Al Maktoum International Airport, Zayed International Airport, and the upcoming Disneyland in Abu Dhabi, Al Jurf provides unmatched connectivity.
Set against the backdrop of a preserved natural reserve, Al Jurf features a coastal setting alive with native wildlife, fresh sea breeze, and lush greenery.
As Abu Dhabi's property market continues to see sharp momentum in 2025, Al Jurf's appeal is supported by strong fundamentals. According to the recent ValuStrat research report, residential prices in the capital rose by 7.2 per cent annually in Q1 2025, with villa prices up by 9.7 per cent and apartment prices increasing by 4.5 per cent. In emerging luxury destinations like Al Jurf, villas currently start from Dh3.4 million, while apartments begin at approximately Dh930,000 for a studio, with two-bedroom units averaging Dh2 million — offering high-quality entry points in a rising market.
Further reinforcing this trend, the Abu Dhabi Real Estate Centre (ADREC) reported a 34.5 per cent increase in overall real estate transaction value in Q1 2025, reaching Dh25.3 billion. Luxury deals over Dh7 million alone accounted for Dh6.3 billion in just the first four months — more than half of which came from ultra-luxury homes valued above Dh10 million.
Rental yields in Abu Dhabi are equally attractive — averaging 8.3 per cent for apartments and 6.7 per cent for villas — making beachfront residences here a strong proposition not just for end-users, but also for investors seeking capital growth and income stability.
This rise in value is also being driven by a sharp uptick in branded residential offerings. Abu Dhabi's luxury property market has seen a fourfold increase in branded residences in 2025 alone. Projects affiliated with global names like Jacob & Co., and Elie Saab, are reshaping investor preferences, often commanding price premiums.
The natural environment inspired Ohana Development to introduce its latest and most ambitious branded residence project in Al Jurf — Jacob & Co. Beachfront Living by Ohana. This development reimagines luxury living on the UAE coastline. It blends the charm of Al Jurf with the style and innovation of a globally recognised brand, providing private beach access, stunning sea views, and a range of thoughtfully designed amenities.
The community features 457 homes that comprise sea-view apartments, villas, penthouses, Sky Mansions, and beachfront mansions, all capturing the essence of refined coastal living. Each unit reflects Jacob & Co.'s bold design ethos.
'Al Jurf offers a rare opportunity to redefine luxury beachfront living,' says Husein Salem, CEO of Ohana Development. 'Backed by robust Q1 growth and limited supply, our Jacob & Co. residences offer a compelling mix of lifestyle, legacy, and long-term investment appeal.'
Mustafa El Sammak, COO of Ohana Development, adds: 'With branded off-plan homes in Abu Dhabi showing double-digit capital gains and strong rental performance, we see Al Jurf standing at the intersection of nature, design, and strategic investment. It's more than a residence — it's a destination.'