Hongqi H9: A Review of China's Bold New Luxury Contender

Gulf Insider

05-05-2025

A bold new player is shaking up the automotive scene, redefining what modern luxury can look and feel like. With massaging seats, a high-tech cabin, and a sleek, attention-grabbing design, the all-new HONGQI H9 positions itself as China's standout entry into the executive sedan segment. It doesn't chase tradition — it challenges it, offering a fresh perspective on comfort, innovation, and presence on the road.
At first glance, the HONGQI H9 cuts a distinguished figure. It's not trying to hide in the crowd. Up front, a newly styled grille with dynamic air intake immediately demands attention. Flanked by sleek LED headlights that elegantly wrap around the front corners, the H9's face is all about modern drama. Chrome accents subtly trace the signature HONGQI red line—running from the centre of the grille and continuing down the bonnet—giving the car a touch of ceremony.
The side profile keeps things elegant. There's a flowing silhouette that feels refined but not overly formal. Chrome detailing carries on from the front, tying the entire look together with visual consistency. The black multi-spoke rims add a sporty edge to an otherwise regal shape.
At the rear, the H9 stays bold: a wide LED light bar stretches across the boot lid, bookended by sharp lines and dual exhaust outlets. This isn't just design for design's sake—there's clear intent here, a desire to be seen and remembered.
But if the exterior is about presence, the interior is all about experience. The magic really unfolds in the rear cabin—often the true test of any executive sedan. Here, the H9 delivers something unexpected. The VIP rear seats offer a near-first-class experience, with deep recline options, a dedicated touchscreen panel for climate control, and yes, built-in massaging functions. This isn't just a novelty either—massage seats are also available upfront, so the driver doesn't miss out.
Natural light pours in through a large panoramic roof, further elevating the ambience. Passengers will find no shortage of storage and functional compartment spaces throughout the cabin, adding to the sense of thoughtful luxury. Need to work on the go? Foldable tables in the rear make that easy. Want to stay connected? A wireless phone charger and a high-end infotainment system are both part of the package.
Up front, the driver's area isn't neglected. A fully digital dash greets you with clean, modern graphics and intuitive controls. The air conditioning interface is easily accessible and doesn't feel buried in touch menus. The steering wheel feels just right in hand—weighted enough for road feedback, but not so heavy it becomes a chore.
As far as driving dynamics go, the H9 may surprise those expecting a floaty ride. With a 3.0-litre V6 supercharged engine producing 322 horsepower and power delivered to all four wheels, it handles itself with calm authority. It's smooth, quiet, and assured, exactly what you'd expect from a car of this stature.
What HONGQI has done especially well is integrate technology into the driving and passenger experience without overcomplicating it. The central infotainment screen is high-definition, responsive, and thankfully free from lag. It's part of a cockpit design that feels thoroughly modern without shouting about it. You'll find advanced driver assistance systems and the usual connectivity features expected in this segment, all neatly packaged without overwhelming the user.
Another point worth mentioning: material quality. The premium leather seats, available in various colours, feel supple and well-finished. There's an unmistakable focus on craftsmanship here—not just for show, but for durability and genuine comfort. The use of materials across the cabin feels cohesive and elevated, never dipping into cost-cutting territory.
The HONGQI H9 brings its own design language, prioritises rear-seat luxury, and offers a driving experience that feels confident. The H9 represents a moment in China's automotive journey where design, tech, and luxury converge into a product that can stand alongside global competitors.
Bold, self-assured, and thoroughly enjoyable to spend time in, this is a sedan that makes a quiet but firm case for itself. Whether you're in the driver's seat or stretched out in the back, you'll walk away impressed. It's a compelling proposition for those who want something just a little different.
To find out more, visit HONGQI Bahrain (Zayani Motors) or contact 17703703