Supernanny Jo Frost urges parents not to avoid one thing when kids go back to school
'Supernanny' Jo Frost, who once graced our television screens turning chaotic households into tranquil homes, may not be a TV regular these days but she's still dishing out guidance online.
The one-time supernanny to the nation's most unruly children has shared her dismay over the stark change in parenting since the 2000s. Gone are the simple days; now it's an era of tech-savvy toddlers and budding influencers who idolise internet celebrities.
Nevertheless, Jo, 55, hasn't shied away from advising parents against surrendering to screen time, especially as children gear up for the new school term. The childcare expert is particularly livid with "Get ready with me" (GRWM) clips featuring youngsters barely into primary school.
Voicing her disapproval on Instagram in 2024, where her message struck a chord with over 27,000 likes, Jo asserted that parents should "regain control" and prioritise family time in the morning. She criticised the trend with a sharp message: "I'm watching 7, 8, 9 years olds doing back-to-school morning routine as posts!"
She continued her impassioned plea: "Parents, what on earth are you thinking? No Seriously? A time when family connection should be at its most high, a smooth operation of a well-practised routine of breakfast together, life skills accomplished a mindset of focus and attention and the privilege to be educated.
"It is bad enough seeing how many parents are dependent on iPads and screens in the morning as babysitters turning into bad habits and chaotic mornings but please, now this? Look, you've got to take responsibility.", she added.
"I'm tired of hearing when anybody speaks the truth they are shaming, this is NOT shaming this is YOU CAN DO SO MUCH BETTER FOR YOUR CHILDREN and you must! You must.
"I know you can but you got to get your priorities straight! Let children be children PLEASE! Let children wake with bed head not produced parents. They need hugs a warm smile a morning kiss, not you with a setup camera producing, or allowing it.
"Let children embrace your positive energy before you all go your separate ways for 8 hrs. Nobody wants grandiose children... do you really understand what you are breeding here in your home?", asked Jo.
Instagram users were divided over the tips, as some followers didn't have an issue with "child bloggers" while others agreed, calling for the comeback of "Supernanny".
One user exclaimed: "YES!!! Thank you Jo!!!!! Imagine the damage of growing up with a camera constantly in your face."
An individual said: "Bring back Supernanny!"
While one debated: "I think one picture to capture the first day is fine and not what Jo is talking about," another joined the row saying: "Do you think shaming them on social media helps?".
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