Elf Have Acquired Hailey Bieber's Brand Rhode For $1 billion
Yesterday, there was beauty news that broke the internet: e.l.f. Beauty is officially acquiring Hailey Bieber's beauty brand Rhode - via a jaw-dropping $1 billion deal. Yes, one billion. Within beauty circles there's long been whispers of Rhode's industry-shaking potential. Hailey's impressive influence as a tastemaker across skincare and make-up had catapulted Rhode into cult status practically overnight - it was only founded in 2022, after all. Our beauty writer, Sameeha Shaikh, has tried each and every Rhode product, and confirms it's a brand worth its salt - she swears by its efficacious formulas and Insta-feed-worthy packaging. And who could forget the lip balm phone case that reached viral status?
For beauty giant e.l.f. Beauty? The move to acquire Rhode makes perfect sense. e.l.f already owns Keys Soulcare and Naturium, and of course, their eponymous e.l.f. Cosmetics which is known for its affordability. The cultural clout of Rhode combined with e.l.f's impressive business acumen? A beauty match made in heaven.
Hailey Bieber attends the Rhode UK launch party
Of the acquisition, Bieber took to Instagram to issue a statement:
'I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty. Thank you to the amazing rhode team who have helped me build over the years. I couldn't have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!'
Bieber's plans to remain at the heart of Rhode are clear, with fellow make-up maven Gucci Westman among the first to share her congratulations. What's next for Rhode? Watch this space...
Has Rhode Been Sold To ELF?
Yes, on the 28th of May 2025 it was announced that e.l.f. had acquired Hailey Bieber's Rhode for 3 billion dollars.
Does Hailey Bieber still own Rhode?
While e.l.f now own Rhode, Hailey will take on the position of Chief Creative Officer and Head of Innovation.
Is Hailey Bieber the CEO of Rhode?
e.l.f. Beauty Chairman and CEO Tarang Amin is likely to be Rhode's official CEO now, while Hailey Bieber will continue as founder. She will also take on the position of Chief Creative Officer and Head of Innovation.
Rachael Martin is Grazia's Beauty Editor. Originally from Northern Ireland, she studied English Literature at Queen's University Belfast, before moving to London to pursue a career in magazine journalism. After interning at Stylist and Harper's Bazaar she dipped her toes into the world of beauty writing and never looked back. Follow her on Instagram @rachael.alice.martin
Main image credit: Instagram @HaileyBieber
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
8 hours ago
- Daily Mail
EXCLUSIVE Justin Bieber seeks VERY unlikely source of comfort amid marriage woes with wife Hailey... as he tries to heal huge childhood wound
Justin Bieber 's increasingly bizarre and erratic behavior has sparked concerns not only for his marriage, but also his mental wellbeing. Despite the turbulence - from seemingly dissing his wife Hailey Bieber to apparent public drug use - the troubled singer has found himself leaning on an unlikely source of stability...
BBC News
13 hours ago
- BBC News
World Business Report Rhode's beauty blockbuster deal
e.l.f. Beauty acquires Hailey Bieber's Rhode in a massive $1bn deal. e.l.f. CEO Tarang Amin joins David Harper to discuss the landmark acquisition and their hopes for the brand's future. Elsewhere, despite Western sanctions, BBC analysis shows that Russia continues to receive billions of dollars from oil exports. New research suggests that live-streaming piracy could be costing European sports rights holders $28bn. And in Nigeria, the government is cracking down on the spraying of money at parties, which they say is devaluing the currency.
Time Out Dubai
14 hours ago
- Time Out Dubai
Best European restaurants in Dubai 2025: 10 highly-rated spots to try next
Love European food? Look no further. Here's a list of the best European restaurants in Dubai, as chosen by the Time Out Dubai team. Check out the full list of Time Out Dubai Restaurant Awards 2025 winners here Here at Time Out Dubai, we celebrate diversity and deliciousness, with the best European restaurants in Dubai offering the best of the continent. Time Out Dubai reviews anonymously and pays for all its meals. For more on the review process click here. These are the best European Restaurants in Dubai, as recognised by the Time Out Dubai Restaurant Awards 2025. The best European restaurants in Dubai 2025 WINNER Dinner by Heston Blumenthal (Credit: Dinner by Heston Blumenthal) One of the most famous chefs in the world, Heston Blumenthal, opened a restaurant in the eye-popping Atlantis The Royal in 2023. And two years later, it still hits all the high notes. A stunning experience from start to finish, the service is impeccable, grape list wide ranging and dishes creative and expertly prepared. You'll have seen the Insta posts of the famed 'meat fruit' and if you're a carnivore it's well worth trying. As is everything else on the British menu, especially the steak and a dessert from circa 1810. Quirky, fun and elegant at the same time, this is one for a special occasion that will be truly memorable. Licensed. Atlantis The Royal, Palm Jumeirah, (04 426 2444). Check out our full Dinner by Heston Blumenthal review here Highly Commended: Bull & Bear (Credit: Bull & Bear) This formerly North American restaurant (New York-inspired to be exact) has completely shifted its focus to a European offering led by British chef Marc Hardiman. The lovely grown-up vibes and slick service, however, have stayed the same. It's a truly refined dining experience with a short and sweet menu that features just 19 thoughtfully crafted dishes, which highlight local ingredients and sustainability. Some unmissable dishes include a purple potato wrapped in seaweed and caviar, a sustainable crab sandwich and a satsuma wagyu steak with duck fat fries. To really get a deeper experience, make sure you go for one of the three tasting menus on offer starting from Dhs295 per person. Licensed. Waldorf Astoria Dubai International Financial Centre, DIFC, (04 515 9888). Check out our full Bull & Bear review here Lana Lusa (Credit: Lana Lusa) We've long been fans of Lana Lusa's traditional Portuguese cuisine (that's why you'll find it in Time Out Market Dubai), but in its new home at the Four Seasons Private Residences, both the food and the dining experience have levelled up. It's a gorgeous space for a start, with a dreamy terrace overlooking Dubai Canal, and while there's still that home-cooked vibe, with recipes from the founder's grandmother, the menu also includes more diverse Mediterranean dishes. It's licensed as well, with Portuguese grape and mixed drinks to pair with your meal. Licensed. Four Seasons Private Residences Dubai, Jumeirah 2 (04 380 1515). Check out our full Lana Lusa review here Shortlisted carine A cute Mediterranean restaurant from famed chef Izu Ani, carine is a charming space for a catch-up with friends or a romantic date night. With chic interiors full of neutral tones and delightful accents such as bowls of lemons and bottles of olive oil, there's a low-key, friendly vibe, while the large outdoor terrace overlooks the rolling greens of the golf course. Coming from chef Izu, the food is particularly impressive with standouts including watermelon salad, tuna tartare, onion tart, lobster linguine and perfectly grilled lamb chops. Save room for dessert – the tarte tatin is a buttery, sweet plate of joy. Licensed. Emirates Golf Club, Sheikh Zayed Road, @ (04 417 9885). Check out our full carine review here City Social Dubai (Credit: City Social Dubai) Coming from renowned British chef Jason Atherton, this is a sister to his popular City Social in London. Set on the 43rd floor of Grosvenor House Dubai, City Social Dubai is one of the best European restaurants in Dubai and affords stellar views across the Marina to Bluewaters and the Palm. The vibe is elegant and the menu is modern European, with a hint of Asia thanks to ingredients such as Hokkaido scallops, which are served with charred corn and red pepper confit for a delicious combination. Other hits include stuffed tomato, shellfish raviolo, while the grills shouldn't be missed either – especially the tender steaks. While at City Social, be sure to stop into Atherton's cool speakeasy bar 7 Tales for a drink, too. Licensed. Grosvenor House Dubai, Dubai Marina, (04 402 2222). Check out our full City Social Dubai review here. Jara by Martín Berasategui (Credit: Jara by Martín Berasategui) In the hands of Spanish masterchef Martín Berasategui, whose restaurants have earned 11 Michelin stars to date, the rustic cuisine of the Basque Country gets a serious glow-up at The Lana. Serving up some of the finest European food in the city, Jara's menu is centred around charcoal-grilled meats and seafood, from dry-aged Spanish ribeye to Cantabrian carabineros. The anchovy duo starter and smoked brioche caviar demand your attention, as do Berasategui's signature croquettes. That's if you can take your eyes off the spectacular views. Licensed. The Lana Dorchester Collection Dubai, Business Bay, (04 541 7755). Check out our full Jara by Martín Berasategui review here Maison Revka (Credit: Maison Revka) Arriving in Dubai via Paris and St. Tropez, this French import is actually a celebration of food from central Europe, from Poland and Slovakia to Bulgaria and the Ukraine. Inspired by Slavic culture and cuisine, the menu puts caviar, smoked salmon and raw dishes centre-stage and recommends ordering plates to share. Desserts are another highlight here, with four different types of pavlova begging to be tried. More than just a restaurant, you can spend the day at Maison Revka with a plush lounger by the pool and even stock up on gourmet treats and posh tableware at the boutique. Licensed. Delano Dubai, Bluewaters Island, (04 543 2900). StreetXO With StreetXO, acclaimed avant-garde chef Dabiz Muñoz has created something that shouldn't work, but that absolutely does. A riotous mish-mash of Asian and Spanish cuisine, perhaps most easily summed up by the kimchi croquette with tuna sashimi or the crazy paella with shrimp and king crab cooked in a tom yum broth, this is food that is genuinely exciting. Challenge your perceptions with street food amped up to the max in an uber-luxurious setting – and a surprisingly refreshing price tag. It's unlike any European restaurant you'll have visited before, and that's what makes it one of the best. Licensed. One&Only One Za'abeel, Za'abeel 1, (04 666 1617). Check out our full StreetXO review here Studio Frantzén (Credit: Studio Frantzén) Hands down one of the best European restaurants in Dubai, Studio Frantzén from Swedish chef Björn Frantzén is just a really cool place to go for dinner. The dining room is buzzing, but if you can take a seat at the kitchen counter for a more intimate experience, do it. Watch classic Nordic cuisine come to life with a dash of Asian umami, discover Scandinavian sushi (it's a thing), and pile up your plates with some of the most brilliant sides we've ever tried. Oh, and prepare to get totally giddy in the Candy Room, where dessert is an experience all of its own. Licensed. Atlantis The Royal, Palm Jumeirah, (054 584 3105). Twiggy Credit: Twiggy by La Cantine Perched above Twiggy Lagoon at the chic Park Hyatt Dubai is oh-so-elegant Twiggy by La Cantine. All neutral tones, rattan furnishings and gorgeous boho-chic décor, this spot is perfect for a lazy lunch or romantic dinner. As well as views over the lagoon pool, you'll be treated to a view of Dubai Creek and the Downtown skyline, with the twinkling Burj Khalifa front and centre. From sushi to salads, a brilliant burrata, superb lobster ravioli and a range of expertly grilled meat and seafood, everything is fresh, fragrant and adds to the holiday feels. One of the best European restaurants in Dubai, with one of the best settings, too. Licensed. Park Hyatt Dubai, Deira, (04 602 1105). Check out our full Twiggy review here Other award-winning spots in Dubai The 10 best Asian restaurants in Dubai to bookmark, ASAP From sushi to pad Thai, these are officially the best spots in town 10 of the best Middle Eastern restaurants in Dubai to visit MENA cuisine at its very best The 10 most délicieux French restaurants in Dubai Where to go for that je ne sais quoi in Dubai
