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Yahoo
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NEWS OF THE WEEK: Katherine Schwarzenegger hired 'stepparenting coach' before marrying Chris Pratt
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YAHOO POLL: Should Astronomer CEO Andy Byron have resigned?
Unless you've been living under a rock with no access to social media, then you're probably aware that there's a tech company called Astronomer whose CEO recently got caught snuggling with a woman who was not his wife at a recent Coldplay concert in Boston. Astronomer chief Andy Byron is holding his company's chief people officer, Kristin Cabot, in his arms when footage of their embrace is beamed up onto the stadium's jumbotron. Coldplay frontman Chris Martin says 'Oh look at these two" which prompts Cabot to quickly cover her face while Byron ducks to avoid the cameras. "Either they're having an affair or they're very shy," Coldplay's Martin accurately notes. Of course, someone was filming the entire awkward exchange and decided it would be best to blast the clip on social media. The video went viral and it didn't take internet sleuths long to identify who the couple were and create rumours of an alleged affair. The woman behind the viral video says she wasn't trying to cause any trouble when she posted it – but at the same time she's not exactly apologetic either. "Play stupid games... win stupid prizes," she was quoted as saying in an interview. Other polls YAHOO POLL: Does cutting public holidays help boost the economy? YAHOO POLL: Do you neglect your health for your career? YAHOO POLL: Is it fair to ban cyclists from pedestrian-only paths? Astronomer launched an investigation at the weekend and it was announced shortly afterwards that Byron had resigned from his role. As of press time, there was no update on Cabot's position. 'As stated previously, Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met,' the company's statement released Saturday reads. "Andy Byron has tendered his resignation, and the Board of Directors has accepted. The Board will begin a search for our next Chief Executive as Cofounder and Chief Product Officer Pete DeJoy continues to serve as interim CEO." While the whole episode was not been the kind of attention Astronomer would have wanted, some public relations experts have said the newfound fame could, ultimately, benefit the firm. So, we want to know: Should Astronomer CEO Andy Byron have resigned? Related A CEO was caught hugging his chief people officer during a Coldplay concert—and people are furious 'Do your makeup now!' Chris Martin jokes about Coldplay's 'kiss cam' chaos after viral 'affair' clip Woman Who Exposed AI CEO's Affair on Jumbotron Responds to Controversy Astronomer CEO Andy Byron resigns after Coldplay 'kiss cam' scandal, company confirms in statement All publicity is good publicity: How Astronomer's viral moment could be a 'blessing in disguise'
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References Take Over Fashion As The New... New
Sarah Jessica Parker, as Carrie Bradshaw, and Chris Noth, Mr. Big, filming a scene for Sex & the City in New York City. (Photo by Lawrence Schwartzwald/Sygma via Getty Images) Getty Images So Jenna Ortega wore Carrie Bradshaw's Dior newspaper dress, what's the big deal? Recycled looks on the red carpet, the infiltration of nostalgia-based marketing and fashion's biggest brands plucking design inspiration from well-loved collections and individuals for the runway—these are just a few examples of contexts in which reference has become the new normal for modern fashion. Now, despite the current era of fashion becoming increasingly defined by individualism and originality in response to the rise in artificial technology advancements, an oversaturation of the industry and a complete commoditization of the market , these referential nods to cultural touchstones are not seen by audiences as lazy or copied, but rather indicate a sense of authority, knowledge and taste that could only be possessed—satirically speaking, of course—by 'in the know' individuals and true fans of the iconicized originals. So, under these unique conditions and in spite of more logical assumptions based on the harsh critique usually accompanied by designs that are eerily similar to already existing versions and celebrities peacocking on the red carpet in historically significant garments, how did subtle nods to fashion's past take over as the industry's go-to? 'References in fashion aren't a new concept by any means,' said Ari Arvand, a New York-based freelance stylist and costume designer who often posts fashion commentary videos on social media under the username @grrrlbossbabe, in an interview. 'On the one hand, Gen Z values references and will be more impressed with a look knowing its history,' she said. 'On the other hand, it's an easy cop-out for stylists to generate publicity for their work instead of coming up with something new. When a celebrity attaches themselves to a beloved figure or look, it boosts their image through association. By doing so, they're guaranteed virality and articles praising the reference.' Arvand continued, attributing the trend within the fashion industry to a larger shift of generational interests in response to stressful environmental factors, saying, 'Fashion is a mirror of culture, and the industry's obsession with references speaks to a larger cultural shift in society. It's present in all the media we consume and is part of Gen Z's language and humor. Because of the political state of the world, many are looking back fondly to the past as a form of escapism. It's easier to focus on that than to accept our current reality.' However, despite the persistently positive consumer response regarding this phenomenon, the beginnings of an objection was recently articulated by Ayo Ojo, a popular online fashion critique and analyst who posts content on several social media platforms under the username @fashionroadman. In a post that was shared on both X and Instagram, Ojo asked his audience, in reference to Johnathan Anderson's highly praised debut collection as the new creative director of Dior—a show which not only pulled from techniques and fabrication originally crafted by the brand's namesake founder, but from the styling of socially iconic individuals like Jean-Michel Basquiat, among others—'Does referencing the archives automatically make a collection good?' In an interview with Emily Huggard, professor of fashion communication at Parsons School of Design and author of the book C ommunicating Fashion Brands: Theoretical and Practical Perspectives , the academic pondered the question and shared her response. 'I would say absolutely not,' she said, explaining how Dior is tapping into older collections with precision, making sure not to overstep. 'Brand defenders like Jonathan Anderson... they use references not to recreate, but to recontextualize the current moment. He's telling the larger story around changing the brand, and through these sort of subtle or non subtle messages.' Huggard continued, citing references as a strategic way creative direction can be geared towards a multigenerational audience, but warning against the negative implications of relying on them too heavily. 'I think it sort of risks being surface level at some at some point, right?' she said. 'It's like, yes, it's beautiful, and it's referencing the past, and it's taking these classic shapes, but is there anything deeper to it? There has to be some sort of engagement with what's happening in the world and what people care about as well. It's not just social capital, but also cultural capital of the moment.' Similarly, Arvand argues while interesting for audiences, the use of reference often limits space for new narratives. 'The problem with today's references is that they are moreso direct copies instead of a starting point of inspiration. When a reference isn't thoughtfully executed, it also dilutes the original meaning of the piece.' Looking critically at this trend, it's inevitable to wonder just how far, and in what direction—especially in this unprecedented territory—the pendulum will swing as reference becomes a key building block for brands, stylists and marketers to shape narratives and entice consumers. In a study preformed by Sprout Social, the social media management platform found that 57% of U.S. consumers are more likely to increase their spending when shopping with a brand they feel connected to. This statistic, among other, only incentivizes brands to adhere to reference-based business practices as consumers continue to crave emotional connection from the businesses they support financially. However, in the wake of the trends rapid growth, individuals like Arvand remain persistently weary. 'I do think the hyper-focus on nostalgia and references is hurting the fashion industry creatively,' she said. 'Financially, it's an extremely profitable market, which is why the trend hasn't died down and won't any time soon. Regardless, fashion is an important form of storytelling. How can we come up with fresh concepts if we're constantly borrowing from the past?'
